Marketing Operations on a Global Scale

If your company has a global presence then you know how cumbersome is to run marketing operations. I wrote this piece…

Six Best Practices for Better B2B

Drawing from years of experience helping companies with Business-to-Business (B2B) marketing there are six main recommendations that I would like…

Change Management in the Marketing Organization

“It is not the strongest species that survive, nor the most intelligent: it is the one most adaptable to change”…

Finding the Best Marketing Automation Solution For You

The right question is not What is the Best Marketing Automation Solution? The right questions is What is the Best…

Sales and Marketing Alignment

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that…

Marketing Automation & CRM Trends and the Future of Marketing

Marketing Automation and CRM systems are changing the marketing landscape. In this interview, Dan Radu, the Principal Consultant at Macromator…

Skip Logic in Act-On Surveys

Skip Logic refers to the ability to skip certain survey parts and present the respondent with different survey questions based…

Microsoft Dynamics CRM integration with Act-On Software

Big thanks goes to our friends at Act-On Software who published Dan Radu's blog post on Microsoft Dynamics CRM integration.…

Optimize your Act-On Software Marketing with Extended Lists

Great results can be achieved using Extended Lists in Act-On Software. Improve your marketing list, synch faster with CRM, improve…

Marketing Database Development Methodology

Most marketers have a list of contacts they work with and constantly try to understand and update. The list usually…