Pardot Engagement Studio: A First Look

As a Pardot Registered Partner, the Macromator team had the privilege to take a sneak peek at what the new…

Measuring Marketing’s Impact on Sales Pipeline

#PardotProTips using Salesforce and Pardot Your prospects don’t just come to your website and click buy. The modern customer journey…

Pardot Shortcuts You’ll Love to Use

Work better in Pardot with these keyboard shortcuts. Pressing SHIFT + ? at the same time will pull up a…

How Can Sales Better Use Pardot and Salesforce

Modern sales organization that recognize the value of the marketing tools they have at their disposal are much more effective…

Pardot Campaign Launch Checklist

Download a handy checklist that will guide you through all the steps you need to launch your Salesforce Pardot campaign…

Best Practices for Pardot Campaign Naming Conventions and Folder Structure

Pardot Folders allow you to store your marketing assets, automations and lists in a well-organized fashion. Everything you create in…