Best Practices for Marketing Operations

MOps Training

Improve Your Marketing Operations

Learn From Global Enterprises How To Run Campaigns At Scale

Do you have marketing operations in place? Do you think they could use some improvements? We have something which might help. It doesn’t take long for your technology to become obsolete or to become mishandled. In the same way, your employee’s expertise might become out of date. Improve everything from team efficiency to employee morale using the right tools and the right training.

Optimize your marketing operations with our strategic and tactical services. Working with dozens of large enterprise clients gives us a unique experience. Therefore, we can help you optimize what you have already built.

Do Any Of The Following Marketing Operations Challenges Sound Familiar?

“We need different marketing technologies”

Whether you inherited an older platform that just isn’t right for the job or your marketing automation platform no longer suits the campaigns you are producing, sometimes you just need a new system. You want to get the best tools for your work. But nobody can agree on what your marketing tech stack should even do. With examples and templates from past successes, we can help you choose and implement the right platform for your needs. Similarly we’ll ensure your employees are trained to successfully use the tools.

“We need to know what we’re missing”

Our experts can provide a bird’s eye view of your operations. Thus, they can help you ascertain how your marketing technology can best fulfill your strategic objectives. We usually start with a marketing operations health check, which then establishes a clear road map for your success. You will be amazed what you will discover.

“Our marketing team is not aligned with our sales team”

Department like sales don’t always understand the needs of modern marketers. Time and resources are wasted explaining problems and working requests. But these should be spent generating leads and contributing to the bottom line. You need to be able to communicate clearly and quickly with other stakeholders in order to maintain your focus. We help you integrate your people, processes, systems and workflows with the other relevant departments. As a result, it will ensure clear development of communication procedures. Moreover, training of both practitioners and executives will ensure that you are all on the same page. We believe revenue should be that focus. Less conflict means happier employees with more energy to dedicate to delivering results and revenue

“Our marketing technologies do not integrate properly and our data is not consistent”

With so many different tools available to marketers, there’s a very high chance they will come into conflict with each other. You need a marketing machine that is not only built with the best tools and technologies, but also communicates well with everything else. With our expertise in best practices and compatibilities, we can help you build 1-2-3 processes that can easily be followed. Designing a marketing road map will help smooth out your automatic operations and deliver data that is clear and consistent.

Why Choose Us?


Cost effective



Macro has been engaged with the redesigning of our Marketo/Salesforce integration this year. They were very creative in their approach to identify a solution and very consistent in their on-time delivery of the solution. We couldn’t have done it without the Macro team.

- By Rosalin, Sales & Marketing Director

We love how Macro provides a one-stop-shop for marketing strategy, design and CRM work necessary to make all of our demand generation initiatives work. Thank you guys!

- By Robert, CEO

It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!

- By Dasha, Marketing Manager

he expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.

- By Tom, Demand Generation Director

Trusted By Leading Marketing Departments

MarTech Partnerships & Recognitions

As a Bronze Solution Partner, Macro has access to extended benefits offered by the Solution Partner Program.

Macro was declared a winner for Best Professional Services during an awards ceremony for the SME National Business Awards.

Macro is a dedicated member of, and enjoys the benefits provided by the Canadian Marketing Association.

Macro is recognized as a Marketo Silver Partner, fully qualifying us to help you set up, integrate, and take advantage of the Marketo Engagement Platform.


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