Pardot and Salesforce Integration Limitations

How it really works: shortcomings and limitations you should be aware of Since the Salesforce acquisition of ExactTarget and Pardot…

Marketo and Infor Partnership

The big announcement last month was the partnership between Marketo and Infor but little information was made public. We are…

Marketo Recognizes Dan Radu for Outstanding Contribution and Leadership

January 17, 2017 Toronto, Ontario: Marketo, the world’s #1 Engagement Platform announced today that Dan Radu, Marketing and Technology strategist…

Marketing Operations on a Global Scale

If your company has a global presence then you know how cumbersome is to run marketing operations. I wrote this piece…

Pardot Engagement Studio: A First Look

As a Pardot Registered Partner, the Macromator team had the privilege to take a sneak peek at what the new…

Measuring Marketing’s Impact on Sales Pipeline

#PardotProTips using Salesforce and Pardot Your prospects don’t just come to your website and click buy. The modern customer journey…

Pardot Shortcuts You’ll Love to Use

Work better in Pardot with these keyboard shortcuts. Pressing SHIFT + ? at the same time will pull up a…

How Can Sales Better Use Pardot and Salesforce

Modern sales organization that recognize the value of the marketing tools they have at their disposal are much more effective…

Six Best Practices for Better B2B

Drawing from years of experience helping companies with Business-to-Business (B2B) marketing there are six main recommendations that I would like…

Pardot Campaign Launch Checklist

Download a handy checklist that will guide you through all the steps you need to launch your Salesforce Pardot campaign…