Marketing Operations on a Global Scale

If your company has a global presence then you know how cumbersome is to run marketing operations. I wrote this piece…

Pardot Engagement Studio: A First Look

As a Pardot Registered Partner, the Macromator team had the privilege to take a sneak peek at what the new…

Measuring Marketing’s Impact on Sales Pipeline

#PardotProTips using Salesforce and Pardot Your prospects don’t just come to your website and click buy. The modern customer journey…

Pardot Shortcuts You’ll Love to Use

Work better in Pardot with these keyboard shortcuts. Pressing SHIFT + ? at the same time will pull up a…

How Can Sales Better Use Pardot and Salesforce

Modern sales organization that recognize the value of the marketing tools they have at their disposal are much more effective…

Six Best Practices for Better B2B

Drawing from years of experience helping companies with Business-to-Business (B2B) marketing there are six main recommendations that I would like…

Pardot Campaign Launch Checklist

Download a handy checklist that will guide you through all the steps you need to launch your Salesforce Pardot campaign…

Best Practices for Marketo Reports

Toronto Marketo User Group Presentation This presentation was initially delivered to the Toronto Marketo User Group in November 2015. You can…

Marketo Toronto User Group – Nov 10, 2015 at 6:00 PM

Marketo Toronto User Group: Becoming Awesome at Funnel Management & Reporting Everyone interested in the growing Marketo Community is welcomed…

Best Practices for Pardot Campaign Naming Conventions and Folder Structure

Pardot Folders allow you to store your marketing assets, automations and lists in a well-organized fashion. Everything you create in…