Six Best Practices for Better B2B

Drawing from years of experience helping companies with Business-to-Business (B2B) marketing there are six main recommendations that I would like…

Sales and Marketing Alignment

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that…

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Microsoft Dynamics CRM integration with Act-On Software

Big thanks goes to our friends at Act-On Software who published Dan Radu's blog post on Microsoft Dynamics CRM integration.…