Marketing Operations on a Global Scale

If your company has a global presence then you know how cumbersome is to run marketing operations. I wrote this piece…

Skip Logic in Act-On Surveys

Skip Logic refers to the ability to skip certain survey parts and present the respondent with different survey questions based…

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Marketing + Technology = LOVE

Marketers are vastly different than techies. The disparity is so vast it usually feels like the two of them speak…