Marketing Operations on a Global Scale

If your company has a global presence then you know how cumbersome is to run marketing operations. I wrote this piece…

Six Best Practices for Better B2B

Drawing from years of experience helping companies with Business-to-Business (B2B) marketing there are six main recommendations that I would like…

Better Insights & Analysis

The truth is very few marketing organizations are using their data to make strategic decisions. The data is most of…

Better Training

The growing landscape of marketing technologies and customer relationship management systems make it very hard for marketing executives to understand…

Better B2B Strategy

Practice better B2B marketing to generate more sales qualified leads, nurture leads not ready to buy yet and improve your…

Change Management in the Marketing Organization

  “It is not the strongest species that survive, nor the most intelligent: it is the one most adaptable to…

Finding the Best Marketing Automation Solution For You

The right question is not What is the Best Marketing Automation Solution? The right questions is What is the Best…

Sales and Marketing Alignment

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that…

Better Demand Generation

Marketing Automation & CRM Trends and the Future of Marketing

Marketing Automation and CRM systems are changing the marketing landscape. In this interview, Dan Radu, the Principal Consultant at Macromator…