Better Marketing Automation

Macromator Inc. offers various marketing automation consulting and expert services for solutions such as Marketo, Salesforce.com, Pardot, Act-On and Microsoft Dynamics CRM. We specialize in the operations of these tools and monitor latest best practices in order to make everything run smoothly for your organization.

Macromator works with clients to develop demand generation strategies as well as executing existing marketing strategies based on your marketing technology. From selecting the right solution, implementation and integration to managing marketing automation operations, our clients trust us every step of the way.

Marketing Operation Services

Let the experts handle your marketing operations, campaigns, programs, automation and integration with CRM. We manage marketing automation work and let you focus on what you do best. You will benefit from strategy execution, operational excellence, lead generation, analytics and the ability to measure your marketing ROI.

  • Campaign Management
  • Monthly Marketing Programs
  • Marcom Requests
  • Lead Generation
  • Monthly Newsletters
  • Monthly Metrics & Reporting
  • Marketing Database Administration

Solution Sourcing

Looking for a marketing automation solution? Are you unsure if your current marketing automation solution meets your needs? Determine what technical solution is best for you.

Macromator helps you identify solutions aligned with your strategic objectives. From our many years of experience working with numerous industry solutions and agnostic approach, we can offer your organization an unbiased evaluation based on your specific circumstances.

  • Vendor Comparison
  • Price & Contract Analysis
  • Functional Requirements
  • Data Schemas
  • Integration

Best Practices

Feel like your marketing automation is not working as well as it could be? Working with a variety of clients and an array of software, Macromator’s specialized consultants share best practices to make marketing automation work effectively.

Having the proper systems in place makes you run a fine tuned marketing machine. We simplify programs, enhance email deliverability, optimize landing pages and strengthen the CRM integration.

  • Marketing Automation Audit
  • Automation of Programs & Workflows
  • Responsive Design
  • Calls to Actions Optimization
  • Landing Page Optimization
  • Updated Reports and Analytics
  • Data Schema Review & Optimization
  • Advance Lead Nurturing

Onboarding & Implementation

Quickly set up marketing automation so you can be up and running faster! We implement marketing automation solutions, create templates & workflows, set up the campaigns integrated with your CRM software. Incorrect implementations of marketing automation solutions and faulty CRM integrations results in wasted time and money down the road.. Get the technology expertise that will ensure your organization is using best practices from the beginning when it comes to your marketing automation deployment.

  • Process Documentation
  • Change Management
  • Training Sessions
  • CRM Integration
  • Social Media Integration
  • Marketing Database Development
  • Segmentations
  • Lead Management Process Development
  • Notifications and Sales Alerts
  • Responsive Templates for Emails & Landing Pages
  • KPI Definition & Reports

CRM Integration

Making your marketing automations solution and your customer relationship management (CRM) software work together is the key to running a successful marketing machine. In an ideal world, data would flow seamlessly between the two, however that is seldom the case in reality.

Marketers build campaigns using modern marketing automation solutions while sales reps live in CRM, where they love to get fresh leads and access meaningful statistics. How can these systems work together? Macromator helps organizations make it all sync seamlessly. Below are some examples of system integrations we worked on:

  • Marketo to Salesforce.com
  • Marketo to Microsoft Dynamics CRM
  • Act-On to Salesforce.com
  • Act-On to Microsoft Dynamics CRM
  • Pardot to Salesforce.com
  • Pardot to Microsoft Dynamics CRM
  • MailChimp to Microsoft Dynamics
  • MailChimp to Salesforce.com

Other tools we excel in are Cazoomi SyncApps, Data Loader and SCRIBE for smooth integrations and data migration projects. Contact us today and find out how we can take the pain out of your integration projects and make everything work together.

Customer Relationship Management (CRM) Services

Macromator also offers the complementary expertise in CRM systems integrated with your marketing automation platform. We work with solutions such as Salesforce and Microsoft Dynamics CRM to ensure marketing operations stay aligned with your sales process. Click here to download the full whitepaper

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