Marketing Operations Best Practices

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Virtual Event: Marketing Technology & Its Impact on the Sales Pipeline
Virtual Event: Marketing Technology & Its Impact on the Sales Pipeline

Macro President & Founder Dan Radu joined Sandler Toronto President Chris Kelly in a recent conversation about how marketing technology can impact, enhance and boost the sales pipeline. Learn more about their discussion here.

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Account Based Marketing: Building Your Segmentation and Metrics That Matter
Account Based Marketing: Building Your Segmentation and Metrics That Matter

Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.

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Webinar Promotion Strategies to Help You Get Results
Webinar Promotion Strategies to Help You Get Results

In this post, we’ll cover a few webinar promotion best practices and channels to use as well as share a few tactics we’ve used successfully in the past to promote webinars for a few of our clients.

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3 Tips to Increase Webinar Registration
3 Tips to Increase Webinar Registration

At Macro, we’ve been helping our clients organize webinars and virtual events for years and we thought we’d share some of the knowledge we acquired along the way to help you out.

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Case Study: How Macro Managed an Outsourced Demand Generation Center
Case Study: How Macro Managed an Outsourced Demand Generation Center

Case Study: How Macro Managed an Outsourced Demand Generation Center - Marketing Operations. Read more about this client’s success story here.

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How Marketing Operations Can Use This Crisis Time Effectively
How Marketing Operations Can Use This Crisis Time Effectively

Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?

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Tips to Manage Your B2B Marketing Automation Database
Tips to Manage Your B2B Marketing Automation Database

Database management is often overlooked, but it shouldn’t be - because good, clean data is the secret of the successful modern marketer. Like a vehicle, it needs to be regularly maintained, fine tuned and cleaned to keep it at optimal performance.

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Case Study: How Macro Built a Global Concierge Team
Case Study: How Macro Built a Global Concierge Team

Case Study: How Macro Built a Global Concierge Team Partner Marketing - A Macro Case Study from Macromator Inc. The Client’s Story The client sells customer…

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COVID-19 Content: A Review
COVID-19 Content: A Review

The Importance of Content, Data & Visuals in Crisis Communications: Content that’s easy-to-understand, decisions driven by data, and communications that effectively capture attention has never been more critical as the world collectively searches for simple answers to big questions and new opportunities to replace old plans.

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Case Study: How Lead Nurturing Improves Your Pipeline
Case Study: How Lead Nurturing Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).  

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Partner Marketing Infographic
Partner Marketing Infographic

See this infographic for a break down on Partner Marketing Strategies and how Macro can help you elevate your partner marketing needs.

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Macro Services Infographic
Macro Services Infographic

See this infographic for a detailed breakdown on all the services Macro provides to help your company succeed.

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Marketo Migration Infographic
Marketo Migration Infographic

See this infographic to learn about how your team can enhance their Marketo campaign execution.

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Lead Nurturing Infographic
Lead Nurturing Infographic

See this infographic for a look at different lead nurturing campaigns you can implement now to improve your lead generation strategy.

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Pipeline Marketing Infographic
Pipeline Marketing Infographic

See this infographic for an in-depth look at the lead management process that a customer may take.

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Marketing Database Infographic
Marketing Database Infographic

See this infographic for an overview of how you can improve the integrity of your marketing database.

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Macro Wins Award for Best Professional Services
Macro Wins Award for Best Professional Services

Canadian SME National Business Awards January 29, 2020 (Toronto, CANADA) – Macro, a B2B sales and marketing operations agency, has been awarded the CanadianSME National Business Award for Best Professional Services. Founder and President Dan Radu with Macro marketing specialists Joshua P’ng, Diego Garcia and Carla Herrera at the CanadianSME National Business Awards at the Metro Toronto Convention Centre on Tuesday night in Toronto

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CMO's Reporting Command Center
CMO's Reporting Command Center

Reporting growth and demand generation is something few organizations are doing successfully. Without a process in place to measure and assess your campaigns, acquisition, and revenue, it’s hard to decide your future marketing investments and know how your marketing efforts are performing.

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Partner Marketing - Key Strategies
Partner Marketing - Key Strategies

The truth is that Marketing Technology (MarTech) partnerships are seldom successful. Partnerships may start off with good intentions, but most of the time they result in one-sided relationships. Partner Marketing is necessary for success in the tech industry, but how do you navigate these relationships?

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7 Ways to Improve Your B2B Campaigns
7 Ways to Improve Your B2B Campaigns

The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers. In contrast, an effective well executed B2B campaign can do wonders for your business – but what sets a good B2B campaign apart from a bad one?

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Marketing Operations - Executive Breakfast in Toronto
Marketing Operations - Executive Breakfast in Toronto

In today’s marketing landscape, there are almost 7000 marketing technologies for companies to choose from. Bridging the gap between strategy and technology is an overwhelming and complex issue to address, as decisions surrounding the way forward can have wide ranging impacts.

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The 2019 SalesTech Landscape
The 2019 SalesTech Landscape

Is there such a thing as the best sales technologies? Our President and Founder, Dan Radu, answered this question during a webinar titled The 2019 SalesTech Landscape – Tools to help you Sell More, Faster.

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Macro Is Our New Brand
Macro Is Our New Brand

The new year brings change for everyone, and we’re no exception! In our mission to be the most effective marketing technology operations company, we have to stay on top of a dynamic marketing technology landscape, and we’re happy to announce we are now just Macro, a marketing & sales operations agency.

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How to Use a Content Hub
How to Use a Content Hub

When creating an online presence, so many businesses simply throw their content up on a website or social media page and call it a day. After all, it’s digital – it can be changed.

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Pardot Will Not Fix Your Lead Generation Problem
Pardot Will Not Fix Your Lead Generation Problem

Jumping into Pardot marketing automation will not fix your lead generation problem. Here’s why.

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Six Best Practices for Better B2B
Six Best Practices for Better B2B

Drawing from years of experience helping companies with Business-to-Business (B2B) marketing there are six main recommendations that I would like to share with you.

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Marketing & Sales Alignment Kick-Off Panel
Marketing & Sales Alignment Kick-Off Panel

Macromator Marketing Operations (MOps) Agency, the Canadian-based, B2B Marketing Operations agency, announces today that its President and Founder, Dan Radu, will host a panel discussion How Marketing Leaders Buy in Toronto, in conjunction with Toronto Enterprise Sales Forum.

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Pardot and Salesforce Integration Limitations
Pardot and Salesforce Integration Limitations

Since the Salesforce acquisition of ExactTarget and Pardot in June 2013 there has been little improvement to how Pardot reads and uses a lot of your existing Salesforce data. Just because Pardot is a tab in your Salesforce Sales Cloud it doesn’t mean all data is coming over to be used in marketing automation, you still have to manage a separate database.

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Marketing Operations
Marketing Operations

Marketing departments and professionals are evolving. Just seven years ago seems like a completely different generation in the profession. It’s no longer solely about content, or reach, or bold ads that leap off of the newspaper or magazine page.

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Marketo and Infor Partnership
Marketo and Infor Partnership

The big announcement last month was the partnership between Marketo and Infor but little information was made public. We are just one week away from the Marketo Summit, so I wanted to share some figures on Infor to all the fellow Marketo users and friends which will serve as a good background information.

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Advantages of Working with a Marketing Operations Agency
Advantages of Working with a Marketing Operations Agency

Our team of experts efficiently handles marketing operations for large enterprise clients on a global scale. Campaigns are executed in a disciplined, organized and detail-oriented way to achieve the best results. Here is how we can help.

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How to Build Your Marketing Operations Team
How to Build Your Marketing Operations Team

How do you put together a top-notch marketing operations team? Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations practicing modern data-driven marketing today.

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What Is Marketing Operations?
What Is Marketing Operations?

The modern data-driven marketer in charge of operations plays an increasingly important role in the enterprise. Marketing Profs, the leading online marketing publication, says “Marketing operations has never been as important as it is now”.

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Marketo Recognizes Dan Radu for Outstanding Contribution and Leadership
Marketo Recognizes Dan Radu for Outstanding Contribution and Leadership

Marketo, the world’s #1 Engagement Platform announced that Dan Radu, Marketing and Technology strategist from Toronto, Canada, has been inducted into the Marketo Winter 2017 Champions Class.

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Marketing Operations on a Global Scale
Marketing Operations on a Global Scale

If your company has a global presence then you know how cumbersome is to run marketing operations. I wrote this piece based on my company’s experience working with large global enterprises and would like to share with you what we found it works.

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Pardot Engagement Studio: A First Look
Pardot Engagement Studio: A First Look

As a Pardot Registered Partner, the Macromator team had the privilege to take a sneak peek at what the new Pardot Engagement Studio can do. We are very excited to share our initial review and recommendations to our clients.

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Measuring Marketing’s Impact on Sales Pipeline
Measuring Marketing’s Impact on Sales Pipeline

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.

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Pardot Shortcuts You'll Love to Use
Pardot Shortcuts You'll Love to Use

Work better in Pardot with these keyboard shortcuts. Pressing SHIFT + ? at the same time will pull up a full list of available shortcuts. You’ll love it.

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How Can Sales Better Use Pardot and Salesforce
How Can Sales Better Use Pardot and Salesforce

Modern sales organization that recognize the value of the marketing tools they have at their disposal are much more effective in going after large markets and customers. To increase sales the solution isn’t necessary about adding more headcount to sales. It’s about building the proper infrastructure to make your existing reps more productive.  

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Pardot Campaign Launch Checklist
Pardot Campaign Launch Checklist

  Review our handy checklist that will guide you through all the steps you need to launch your Salesforce Pardot campaign successfully following best practices and helping you avoid common pitfalls and mistakes.  

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Best Practices for Marketo Reports
Best Practices for Marketo Reports

This presentation was initially delivered to the Toronto Marketo User Group in November 2015. You can read the summary of the presentation in this blog post then download the full SlideShare to see specific examples.

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Marketo Toronto User Group - Nov 10, 2015 at 6:00 PM
Marketo Toronto User Group - Nov 10, 2015 at 6:00 PM

Everyone interested in the growing Marketo Community is welcomed to join. Macromator is honoured to present at the next Marketo Toronto User Group.

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Best Practices for Pardot Campaign Naming Conventions and Folder Structure
Best Practices for Pardot Campaign Naming Conventions and Folder Structure

Pardot Folders allow you to store your marketing assets, automations and lists in a well-organized fashion. Everything you create in Pardot has to reside within a folder. Therefore having a solid folder structure saves you time when searching for that marketing campaign plus allows you to easily scale and reproduce your marketing activities.

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Change Management in the Marketing Organization
Change Management in the Marketing Organization

The adoption of Marketing Automation Platforms (MAP) such as Act-On, Eloqua, Pardot or Marketo is transforming marketing organizations today. These systems are used to establish demand generation infrastructures to incorporate all of your marketing activities across channels and require the involvement of several departments in the organization.

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Finding the Best Marketing Automation Solution For You
Finding the Best Marketing Automation Solution For You

The right question is not What is the Best Marketing Automation Solution? The right questions is What is the Best Marketing Automation Solution for You! There are hundreds of tools in the marketing technology landscape and that numbered is growing very fast.

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Sales and Marketing Alignment
Sales and Marketing Alignment

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that they need to work together in order to meet their demand and revenue goals.

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Marketing Automation & CRM Trends and the Future of Marketing
Marketing Automation & CRM Trends and the Future of Marketing

Marketing Automation and CRM systems are changing the marketing landscape. In this interview, Dan Radu, the Principal Consultant at Macro explains some of the trends and how technology impacts the profession.    

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Marketo Marketing Nation 2014 Review
Marketo Marketing Nation 2014 Review

While writing these thoughts down on the flight back from San Francisco, I reflected on this year’s Marketing Nation™ Summit organized by Marketo at the Moscone Center on April 7 - 9, 2014.

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Lead Scoring MeetUp With Marketo Examples
Lead Scoring MeetUp With Marketo Examples

The Marketing Automation Toronto MeetUp focused on Lead Scoring best practices and B2B lead qualification was a success. Thanks everyone for coming!  

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Skip Logic in Act-On Surveys
Skip Logic in Act-On Surveys

Skip Logic refers to the ability to skip certain survey parts and present the respondent with different survey questions based on previous answers. You can have skip logic in your Act-On surveys by using a combination of landing pages and forms.

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Optimize your Act-On Software Marketing with Extended Lists
Optimize your Act-On Software Marketing with Extended Lists

Great results can be achieved using Extended Lists in Act-On Software. Improve your marketing list, synch faster with CRM, improve data integrity and reduce the chances of error due to data redundancy by using Extension Lists.

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Marketing Database Development Methodology
Marketing Database Development Methodology

Most marketers have a list of contacts they work with and constantly try to understand and update. The list usually exists in an email tool which most likely doesn’t enforce any data integrity and has limitations such as number of fields, records and size.

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