Training for Marketing Departments


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Flexible Training On-Site Or Virtual Format

The growing landscape of marketing technologies and customer relationship management systems make it very hard for marketing executives to understand how to best use their technology stack. You do not need to be familiar with the ins-and-outs of the systems, but you must understand the strategies and capabilities that can help your organization become a modern marketing machine. That is what you will achieve with Macro’s executive training.

Upon completing this training you will be empowered to become a better leader for your team. You will ask better questions, manage your technology more effectively and bring more value to your organization.

Who Should Attend This Training?

The training is beneficial for professionals in both management and specialist roles:

  • Marketing Executives
  • Digital Marketing Managers
  • VP of Marketing
  • Directors of Marketing Operations
  • Marketing Automation Managers
  • Content Marketing Managers
  • Marketing Communication Executives
  • Product Marketing Managers
  • Field Marketing Managers

B2B Campaigns Planning Workshop

The Macro Campaign Planning workshop helps you create a plan to manage your marketing efforts throughout your fiscal year. The plan takes into account your customers, your tactics and the timing required to generate the most leads for your budget.

Once your plan is in place, we help you focus on the right customers by optimizing your marketing automation solution. We focus on what truly brings value to your unique business model. We accomplish this by highlighting the following key areas:

Executive Management Training

Topics covered by our high level executive and management training include:

  • Alignment of marketing campaigns with the sales process
  • Generating better leads using lead scoring and grading
  • The power of nurture and drip campaigns
  • Outlining the buyers journey
  • Understanding analytics to make sound decisions
  • Using third party application to help with your marketing automation system.
  • Evaluation of your marketing team’s capabilities and resources

Marketing Technologies Training

Learn from the best how to use marketing technologies to help both your company and your career

  • Marketo Training
  • Pardot Training
  • HubSpot Training
  • Salesforce Marketing Cloud Training
  • Salesforce Sales Cloud Training
  • Engagio Training
  • DemandBase Training

Flexible Resources

Flexible resources

Dedicated Retainer

Our advisers help make your job easier on an ongoing basis. Adapting to your work style, we are a natural extension of your team for ongoing projects and campaigns. Use dedicated support for your marketing operations needs, so you’ll be able to focus on the larger marketing picture. Leave the details to us. Start your support now.


With this option, the length, scope and team for the assignment is as you request it. Use our resources to help speed up different projects and initiatives. Our highly skilled advisers come together to help you deliver your marketing objectives on time. See if this a fit for you.

Why Choose Us?


Cost effective


Trusted By Leading Marketing Departments

MarTech Partnerships & Recognitions

As Bronze Solution Partner, Macro helps companies succeed with digital transformation

Macro is honored and humbled to win Best Professional Services at the SME National Business Awards.

Macro sits on the MarTech Council of the Canadian Marketing Association

Marketo Silver Partner, fully qualified to help implement, optimize and scale Marketo marketing automation

Let's Talk

Fill out the form below and we will get in touch to better understand your needs.