Practical & Easy

Over the course of this custom workshop, you’ll learn to be proficient in Salesforce Pardot marketing automation system.

The custom content is presented at a practical level, through clear visual examples and hands-on exercises, designed to help you develop your marketing technology skills. The workshop will inspire you with new marketing ideas for upcoming campaigns and help you improve your Pardot, giving you a fresh perspective on digital marketing. After, you’ll never look at Pardot in the same way again.


Skills and knowledge you’ll gain

By the end of this workshop, you’ll be able to:

  • Build robust landing pages with forms for lead generation
  • Troubleshoot your Salesforce CRM Synch
  • Better nurture your prospects with the Pardot Engagement Studio
  • Better target your audience with lists and segmentations
  • Optimize your Lead Scoring and Grading
  • Design more effective marketing emails


Workshop Modules

During the workshop, we will cover these modules:

  • Visitors
  • Prospects
  • Pardot Campaigns
  • Pardot Forms
  • Lead Management
  • Scoring
  • Email Marketing
  • Pardot Engagement Studio
  • Landing Pages
  • Social Marketing


Advance topics for Pardot Administrators also cover:

  • Security
  • Administration
  • Salesforce Integration


Pardot marketing automation made easy and practical

Although this is a technical workshop, we’ve tailored the content to the needs of marketing professionals who need to know how to use Pardot effectively. In this workshop, Dan Radu has removed the technical noise and presents Pardot both in terms of strategy and technology, with examples, and practical exercises.


Who this workshop is for?

This workshop is for digital marketing professionals who currently use Pardot and need guidance on strategy, administration and industry best practices. It’s ideally suited to:

  • Demand Generation Professionals
  • Content Marketers
  • Marketing Leaders
  • CRM Administrators
  • Growth Hackers and Marketers
  • Sales Professionals
  • Marketing Operations Professionals



Participants must use Pardot and possess an understanding of digital marketing and lead generation. If you’re unsure whether the workshop will be at the right level for you email us at



After completing all modules with instructor lead workshop, exercises you will be prepared to take the Certified Pardot Certification exam. This will be a huge asset to your organization.