Macro Thoughts: A B2B Marketing Blog
What’s capturing your marketing team’s attention these days?
It might be a current trend in channel marketing or the latest ZiftONE – we at Macro have some thoughts to share! Check out the latest in our B2B marketing blog below.
Check out our most recent blog!
Harmonizing Innovative MarTech Adoption and Go-to-Market Strategies
How do successful businesses choose their marketing technologies? Do experienced leaders pick their MarTech stack or set up their go-to-market strategy first? Let’s hear the answers to these B2B questions from Macro President & Founder Dan Radu.
7 Benefits of Working with a Global Email Operations Agency
Global email marketing teams come to Macro when they need reliable email execution services at a global scale. From in-region resources to creative solutions, let’s see seven reasons why you should choose Macro too!
Don’t Let These 6 Challenges Derail Your Email Campaign
Finding that your email campaigns are not hitting the targets you want? There are many explanations, but fortunately any such problem can be solved when you have a global email operations agency at your side.
Adobe Summit 2024: Takeaways for Marketo Marketing Operations Teams
At Adobe Summit 2024, we saw some exciting new innovations announced with Marketo Engage. Among the new features, which should your marketing operations team be aware of?
How to Use Your Marketing Automation Tech Wisely
How can companies leverage the best of marketing automation technology while avoiding being bogged down by feature overload? Consider these expert recommendations!
Hubspot vs. Unbounce: Which Landing Page Builder Is Right For You?
Let’s compare and contrast two different landing page builders – Unbounce and HubSpot – and determine which of the two are better for your B2B business.
StructuredWeb and Macro: A Powerhouse Duo Transforming Partner Marketing
We’re thrilled to announce a new, strategic partnership with StructuredWeb, a renowned provider of channel marketing automation solutions, to empower your channel partners even further.
Leveraging Digital Technology to Enhance the Customer Experience (CX)
Recently, Macro President & Founder Dan Radu was invited to discuss how B2B companies can successfully scale the customer experience by leveraging digital technology. Let’s hear what he has to say!
Salesforce Spring '24 Updates: Now Even Better with Generative AI
Salesforce, one of the most powerful toolbelts for B2B marketers, has recently published the Spring ’24 enhancements, which boast new product innovations built on Data + AI + CRM + Trust.
New Gmail Protections: Is Your B2B Business Prepared?
Starting in February 2024, Gmail will tighten their email sender guidelines. Working with these guidelines is easy to do, but if your marketing team is caught unaware, it can potentially make a substantial impact on your B2B marketing campaigns.