Skip Logic refers to the ability to skip certain survey parts and present the respondent with different survey questions based on previous answers. You can have skip logic in your Act-On surveys by using a combination of landing pages and forms.

 

I strongly recommend you use Act-On for skip logic surveys, only if the first question requires it. In order to set this up properly, you need to create a Landing Page with the skip logic question and then Forms for each answer. In this example, respondents will be routed to their appropriate surveys based on what gender they select on the initial Landing Page.

 

Act-On Landing Page

 

Skip Logic in Act-On Software Shopping Surveys

 

Each answer is created as a separate Form Link pointing to the appropriate gender specific questions. The Form Link is just another block which can be created in the design of the Landing Page. For example, the Male link will send respondents to the Male survey form. Make sure you label each form with a descriptive name, so you can track the respondents based on what form they filled in.

 

Form Link Editor

 

Act-On Software Form Link Editor

 

In order to combine the answers, you need to have both Male and Female survey forms pointing to the same Signup List. The column “_FORM” in the Sign Up List indicates the form completed. If you label each form’s name with the answer description then you will be able to track the gender.

 

Survey Responses in Sign Up List

 

Act-On Sign Up List

 

This format composed of one Landing Page, two Forms and one Signup list is the easiest to manage for skip logic surveys. Trying to redirect respondents between more landing pages, forms and signup lists can quickly become a hell for you administer.

 

I would love to hear other applications of landing pages and forms from you. If you found this article informative then please share it with your friends.

 

Dan Radu, Principal Consultant and Founder at Macromator helps companies get better B2B results from their marketing technology and CRM investments. He is certified in several marketing automation and CRM systems and brings a valuable combination of both strategy and technical execution.

Dan Radu on Macromator.