Marketing Programs & Campaigns

Not everyone is ready to buy right away. Once you have a lead, you have to stay top of mind with nurture campaigns for every stage of the funnel. Macro’s lead nurturing services can address and integrate across all areas of the prospect to customer funnel, including but not limited to:

• Top of funnel: attracting and delighting potential customers through smart advertising, relevant email, etc.
• Mid-funnel: educating and building trust with people who have signalled interest
• Onboarding: ensuring new customers have no buyer’s regret and are excited to begin
• Renewal: customer retention is much, much less expensive than acquisition!
• Re-engagement: cold leads can be reinvigorated with the right strategy

Websites, lead nurturing programs and all other kinds of campaigns rely on content and human experiences.

Content is a catch-all term for the “stuff” that we create in order to sell, attract, entertain, inform. It is typically used to describe digital assets, but it is not wrong to call a billboard ad “content.”

Experience is also a broad term, describing what goes on physically and mentally when someone interacts with your content. Digitally, we often use the term “user experience.”

Getting these two things right and ensuring high quality depends enormously on your target audience. Teenagers from China have vastly different tastes and seek different experiences than middle aged people from Canada!

Macro will help you optimize your B2B campaign content and experience, whether it’s an email campaign, a site redesign, webinars, newsletters, etc. We do this by tapping into the vast amounts of data available about your audience, both the hard numbers and the qualitative research. Our creative teams work with technologists to align what we find to your goals, needs and budget.Chio