Plan, execute and measure with our expert advice
While much has changed about the way we do marketing, there are still important foundations that have remained the same. Macro’s philosophy is to keep sight of the key underlying principles of marketing when applying new tactics or technological executions.
It helps keep us grounded without restricting us to outdated methods. Core foundations that still apply to B2B marketing:
Our core B2B marketing services can be broken down into modern strategies that cater to one or more of these foundational ideas.
Not everyone is ready to buy right away. Once you have a lead, there is much to do to:
Solid B2B campaigns also take into account that it’s important for people to like and trust you, and to optimize the knowledge associated with nurturing. Digitally, this translates to creating enjoyable experiences and strong data management.
Macro’s lead nurturing services can address and integrate across all areas of the prospect to customer funnel, including but not limited to:
For services related to the all important close (or bottom of funnel), see our ABM services.
Your products or services are the core of your business. In today’s fast-changing world, communication about them needs to stay dynamic and interesting.
Cloud based solutions offer unique campaign strategies. Macro can help create integrated and automated systems that take advantage of the cloud’s highly digital nature. The ability to run strong, data driven campaigns can be easier to realize with many cloud-based services.
Enable your channel. Whether you’re launching a partner marketing strategy from the ground up, or wanting to get more out of your existing channel, you’ve come to the right place. Help your partners and field reps with a variety of campaigns, content and strategies to accelerate revenue.
Websites, lead nurturing programs and all other kinds of campaigns rely on content and human experiences.
Content is a catch-all term for the “stuff” that we create in order to sell, attract, entertain, inform. It is typically used to describe digital assets, but it is not wrong to call a billboard ad “content.”
Experience is also a broad term, describing what goes on physically and mentally when someone interacts with your content. Digitally, we often use the term “user experience.”
Getting these two things right and ensuring high quality depends enormously on your target audience. Teenagers from China have vastly different tastes and seek different experiences than middle aged people from Canada!
Macro will help you optimize your B2B campaign content and experience, whether it’s an email campaign, a site redesign, webinars, newsletters, etc. We do this by tapping into the vast amounts of data available about your audience, both the hard numbers and the qualitative research. Our creative teams work with technologists to align what we find to your goals, needs and budget.Chio
The human patterns for B2B marketing have not changed.
The technology and tactics we use to execute have changed and expanded massively, and they will continue to do so.
Macro’s approach is to stay grounded in the foundations while driving expertise in the new ways of executing. We are eager to share what we’ve learned and help your organization grow in these exciting new times.
The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.
Macro helped the client by implementing of a Unified Channel Management platform over the course of two years for partners followed by the development of a global concierge team to strengthen Partner relationships. The results speak for themselves, with more than 80 partners engaged and 650+ Partner Registrations.
Can’t see your stack? We might still be able to help. Contact us to find out more.
The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers. In contrast, an effective well executed B2B campaign can do wonders for your business – but what sets a good B2B campaign apart from a bad one?
Review our handy checklist that will guide you through all the steps you need to launch your Salesforce Pardot campaign successfully following best practices and helping you avoid common pitfalls and mistakes.
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Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.
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Macromator Inc.
417 Bloor St West, Unit 203,
Toronto, Ontario M5S 1X0
1 647 760 8629
info@macromator.com
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Macro has been engaged with the redesigning of our Marketo/Salesforce integration this year. They were very creative in their approach to identify a solution and very consistent in their on-time delivery of the solution. We couldn’t have done it without the Macro team.