Not everyone is ready to buy right away. Once you have a lead, you have to stay top of mind with nurture campaigns for every stage of the funnel. Macro’s lead nurturing services can address and integrate across all areas of the prospect to customer funnel, including but not limited to:
Your products or services are the core of your business. In today’s fast-changing world, communication about them needs to stay dynamic and interesting.
Cloud based solutions offer unique campaign strategies. Macro can help create integrated and automated systems that take advantage of the cloud’s highly digital nature. The ability to run strong, data driven campaigns can be easier to realize with many cloud-based services.
Enable your channel. Whether you’re launching a partner marketing strategy from the ground up, or wanting to get more out of your existing channel, you’ve come to the right place. Help your partners and field reps with a variety of campaigns, content and strategies to accelerate revenue.
Websites, lead nurturing programs and all other kinds of campaigns rely on content and human experiences.
Content is a catch-all term for the “stuff” that we create in order to sell, attract, entertain, inform. It is typically used to describe digital assets, but it is not wrong to call a billboard ad “content.”
Experience is also a broad term, describing what goes on physically and mentally when someone interacts with your content. Digitally, we often use the term “user experience.”
Getting these two things right and ensuring high quality depends enormously on your target audience. Teenagers from China have vastly different tastes and seek different experiences than middle aged people from Canada!
Macro will help you optimize your B2B campaign content and experience, whether it’s an email campaign, a site redesign, webinars, newsletters, etc. We do this by tapping into the vast amounts of data available about your audience, both the hard numbers and the qualitative research. Our creative teams work with technologists to align what we find to your goals, needs and budget.Chio
The human patterns for B2B marketing have not changed.
The technology and tactics we use to execute have changed and expanded massively, and they will continue to do so.
Macro’s approach is to stay grounded in the foundations while driving expertise in the new ways of executing. We are eager to share what we’ve learned and help your organization grow in these exciting new times.
