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Your Needs
B2B MARKETING
Partner & Channel Marketing

Empower your channel partners. Build a marketing and sales pipeline together.

Campaigns & Programs

B2B campaigns powered by content and experiences that resonate in today’s modern world.

Global Marketing Concierge

Cost-efficient and seamless global marketing operations experts.

Webinar Services

Supercharge your online events and webinars in the new remote age.

Account Based Marketing

Target accounts, but speak to people.

TECH SIMPLIFIED
MarTech Advisory & Training

Create a solid foundation of understanding and leveraging your digital tools.

Salesforce Consulting

Certified specialists for Salesforce solutions

Marketo Consulting

Marketo certified specialists

ZINFI Consulting

ZINFI expertise to support your partner marketing platform.

Pardot Consulting

Pardot certified specialists

HubSpot Consulting

HubSpot specialists for your marketing needs

MARKETING OPERATIONS
Managed Services

Extend your marketing team.

Content & Template Design

Deliver your message with the right content.

Demand Gen Strategies

Macro’s demand generation strategies.

Business Process Outsourcing

Eliminate marketing bottlenecks.

Data Operations

Fine tuning and optimization of your marketing tech stack.

Our Capabilities
HOW WE WORK
Our Clients

Explore the clients we've worked with.

Case Studies
WHAT WE THINK
Resources

Real Business Impact from Marketing Operations.

Our Expertise

Retainer or project based support.

WHERE TO FIND US
Community

Learn about the Martech Community.

Careers

We're hiring, take a look why you should join Macro today.

Contact Us

We want to help you create magical customer experiences.

About Us
Resources
Talent

Marketing Programs & Campaigns

Plan, execute and measure with our expert advice

SPEAK TO AN ADVISOR

Lead nurturing campaigns

Not everyone is ready to buy right away. Once you have a lead, there is much to do to:

  • Convert them into a customer and
  • Maximize the value of the relationship

    Solid B2B campaigns also take into account that it’s important for people to like and trust you, and to optimize the knowledge associated with nurturing. Digitally, this translates to creating enjoyable experiences and strong data management.

Macro’s lead nurturing services can address and integrate across all areas of the prospect to customer funnel, including but not limited to:

  • Top of funnel: attracting and delighting potential customers through smart advertising, relevant email, etc.
  • Mid-funnel: educating and building trust with people who have signalled interest
  • Onboarding: ensuring new customers have no buyer’s regret and are excited to begin
  • Renewal: customer retention is much, much less expensive than acquisition!
  • Re-engagement: cold leads can be reinvigorated with the right strategy
Marketing Operations Support

Product marketing campaigns

Your products or services are the core of your business. In today’s fast-changing world, communication about them needs to stay dynamic and interesting.

  • Promote updates and new features
  • Develop cross sell and upsell opportunities
  • Engage with customers to generate feedback and brand advocacy
Demand Generation Strategies

Promote your cloud solutions

Cloud based solutions offer unique campaign strategies. Macro can help create integrated and automated systems that take advantage of the cloud’s highly digital nature. The ability to run strong, data driven campaigns can be easier to realize with many cloud-based services.

MarTech & CRM Stack

Partner marketing campaigns

Enable your channel. Whether you’re launching a partner marketing strategy from the ground up, or wanting to get more out of your existing channel, you’ve come to the right place. Help your partners and field reps with a variety of campaigns, content and strategies to accelerate revenue.

  • Reduce friction with your partners
  • Improve adoption of your campaigns
  • Increase closed-won ratios
Channel Marketing Strategies

Quality B2B content and experience

Websites, lead nurturing programs and all other kinds of campaigns rely on content and human experiences.

Content is a catch-all term for the “stuff” that we create in order to sell, attract, entertain, inform. It is typically used to describe digital assets, but it is not wrong to call a billboard ad “content.”

Experience is also a broad term, describing what goes on physically and mentally when someone interacts with your content. Digitally, we often use the term “user experience.”

Getting these two things right and ensuring high quality depends enormously on your target audience. Teenagers from China have vastly different tastes and seek different experiences than middle aged people from Canada!

Macro will help you optimize your B2B campaign content and experience, whether it’s an email campaign, a site redesign, webinars, newsletters, etc. We do this by tapping into the vast amounts of data available about your audience, both the hard numbers and the qualitative research. Our creative teams work with technologists to align what we find to your goals, needs and budget.Chio

Let’s build better B2B programs together

The human patterns for B2B marketing have not changed.

The technology and tactics we use to execute have changed and expanded massively, and they will continue to do so.

Macro’s approach is to stay grounded in the foundations while driving expertise in the new ways of executing. We are eager to share what we’ve learned and help your organization grow in these exciting new times.

Macro Strategy Sprints

Plan your marketing campaigns with a Macro advisor

BOOK A CALL

Case Study

How Macro Built a Global Concierge Team

The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.

Macro helped the client by implementing of a Unified Channel Management platform over the course of two years for partners followed by the development of a global concierge team to strengthen Partner relationships. The results speak for themselves, with more than 80 partners engaged and 650+ Partner Registrations.
READ MORE
Partner Marketing Case Study

Tech Stacks We Work With

ALL
CRM
CONTENT HUBS
PARTNER MARKETING
MARKETING AUTOMATION
ACCOUNT BASED MARKETING
BUSINESS INTELLIGENCE
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Hubspot Logo
Salesforce Pardot
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Uber Flip Logo
Tableau Logo
Pathfactory Logo
Zinfi Logo
Demand Base Logo
Terminus Logo
Salesforce Marketing Cloud
Cloudinary Logo
Google Cloud Data Studio
Microsoft Dynamics Logo
Salesforce Logo
Microsoft Dynamics Logo
Uber Flip Logo
Pathfactory Logo
Zinfi Logo
Salesforce Pardot
Marketo Logo
Hubspot Logo
Salesforce Pardot
Terminus Logo
Demand Base Logo
Tableau Logo

Learn Best Practices

Pardot Checklist For Your Campaigns

Review our handy checklist that will guide you through all the steps you need to launch your Salesforce Pardot campaign successfully following best practices and helping you avoid common pitfalls and mistakes.

7 Ways to Improve Your B2B Campaigns

The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers. In contrast, an effective well executed B2B campaign can do wonders for your business – but what sets a good B2B campaign apart from a bad one?
MORE INSIGHTS

Trusted by amazing marketing teams like yours.

  • Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
    I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

    Justyna McCaig 

    Senior Manager, Demand Generation at Swift Medical

    Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

    Jeff Morgan, Chief Marketing Officer

    Dentist Advisors

    Macro team is such valuable marketing operations partners! Congrats on industry recognition.

    Jennifer Morimoto, Director of Marketing

    Torani

Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.
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