Webinars & Virtual Events

To make the most out of your event and ensure a measurable impact, we can help with any step:

• Build and prepare the prospects list: an event without guests isn’t really an event!
• Webinar platform setup: there are many technology choices. We will help find the right fit for you and your audience
• Integration with your MarTech: for measurable impact, prospect behaviours (e.g. attendance, webinar email open rate, participation) should be captured by your marketing automation platform.
• Host webinars and engage the audience

Move beyond the basics. Macro can help strategize and execute advanced webinar or online event tactics such as:

• Feedback collection and analysis: Continually improve and increase the relevancy of your events with thorough guest feedback
• Intra-event communication: Guests can be more than passive viewers. Send them interactive or ‘as soon as this ends’ communication, or have parallel engagement occurring with a chat moderator to create involvement and active participation.
• Breakouts and creative interactions: Digital event technology is evolving fast. These days, there is so much more you can do than simply share a presentation. Breakout groups, polls, shared creative spaces… we can help you explore the world of possibilities available to make your events worth talking about.
• Full campaign integration & tracking: Webinars that connect seamlessly to wider campaigns or initiatives can extend their value far beyond the event itself. This might be a series, an aspect of a contest, or as part of regularly scheduled stakeholder office hours. Ensuring that a strong technology platform connects to all parts of the campaign is critical.