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Supercharge your online events and webinars in the new remote age.

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About Us

Webinars & Virtual Events

Create magical virtual experiences


Webinar programs and campaigns

How will you adjust your events strategy? The demand for webinars and online events was on the rise even before the pandemic. Webinars will remain a key corporate communications platform for the foreseeable future.

Macro’s approach bolsters your existing team’s webinar capacity. If you already know the ropes, we can take on simple, repetitive tasks like prepping a prospects list. If you’re starting from scratch and need help establishing a webinar practice, we’re able to take on all aspects of pre- and post-event communication, as well as setup and technology integration.

Webinar management

To make the most out of your event and ensure a measurable impact, we can help with any step:

  • Build and prepare the prospects list: an event without guests isn’t really an event!
  • Webinar platform setup: there are many technology choices. We will help find the right fit for you and your audience
  • Integration with your MarTech: for measurable impact, prospect behaviours (e.g. attendance, webinar email open rate, participation) should be captured by your marketing automation platform.
  • Host webinars and engage the audience
Macro Events

Webinar communications

Promoting the webinar both before and after the event can extend its value and success by orders of magnitude.
  • Registration pages and email templates: increase the odds of RSVPs while building overall brand equity
  • Pre-event campaigns: building anticipation and excitement for webinars is an increasing challenge now that they’ve proliferated. A strong pre-campaign is more important than ever
  • Post-event campaigns: lots of content, beyond the obvious recordings, can be leveraged to create value long after the event is done.
Demand Generation Strategies

Advanced webinar techniques

As online events trend to become a norm in everyday business life, it’s important to stand out and move beyond the basics. Macro can help strategize and execute advanced webinar or online event tactics such as:

  • Feedback collection and analysis: Continually improve and increase the relevancy of your events with thorough guest feedback
  • Intra-event communication: Guests can be more than passive viewers. Send them interactive or ‘as soon as this ends’ communication, or have parallel engagement occurring with a chat moderator to create involvement and active participation.
  • Breakouts and creative interactions: Digital event technology is evolving fast. These days, there is so much more you can do than simply share a presentation. Breakout groups, polls, shared creative spaces… we can help you explore the world of possibilities available to make your events worth talking about.
  • Full campaign integration & tracking: Webinars that connect seamlessly to wider campaigns or initiatives can extend their value far beyond the event itself. This might be a series, an aspect of a contest, or as part of regularly scheduled stakeholder office hours. Ensuring that a strong technology platform connects to all parts of the campaign is critical.
Macro is a partner in marketing operations

Capture the surprising advantages of a digital event

Mastery of the digital event, whether it’s a short webinar or a multi-day virtual conference, is only going to increase in value.

Macro is here to help build these skills among your team, act as a full-scope service provider if webinars are not in your wheelhouse, or anything in between. Our approach is highly flexible by design.

Plan your webinar programs & online events with Macro


Case Study

How Lead Nurturing
Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).
Lead Nurturing Case Study

Learn Best Practices

Virtual Event: Marketing Technology & Its Impact on the Sales Pipeline

Macro President & Founder Dan Radu joined Sandler Toronto President Chris Kelly in a recent conversation about how marketing technology can impact, enhance and boost the sales pipeline. Learn more about their discussion here.

3 Tips to Increase Webinar Registration

At Macro, we’ve been helping our clients organize webinars and virtual events for years and we thought we’d share some of the knowledge we acquired along the way to help you out.

Trusted by amazing marketing teams like yours.

  • Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
    I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

    Justyna McCaig 

    Senior Manager, Demand Generation at Swift Medical

    Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

    Jeff Morgan, Chief Marketing Officer

    Dentist Advisors

    Macro team is such valuable marketing operations partners! Congrats on industry recognition.

    Jennifer Morimoto, Director of Marketing


Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.