3 Tips to Increase Webinar Registration
At Macro, we’ve been helping our clients organize webinars and virtual events for years and we thought we’d share some of the knowledge we acquired along the way to help you out.
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Empower your channel partners. Build a marketing and sales pipeline together.
Cost-efficient and seamless global marketing operations experts
Cost-efficient and seamless global marketing operations experts
Cost-efficient and seamless global marketing operations experts
Cost-efficient and seamless global marketing operations experts
Cost-efficient and seamless global marketing operations experts
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How will you adjust your events strategy? The demand for webinars and online events was on the rise even before the pandemic. Webinars will remain a key corporate communications platform for the foreseeable future.
Macro’s approach bolsters your existing team’s webinar capacity. If you already know the ropes, we can take on simple, repetitive tasks like prepping a prospects list. If you’re starting from scratch and need help establishing a webinar practice, we’re able to take on all aspects of pre- and post-event communication, as well as setup and technology integration.
To make the most out of your event and ensure a measurable impact, we can help with any step:
Promoting the webinar both before and after the event can extend its value and success by orders of magnitude.
As online events trend to become a norm in everyday business life, it’s important to stand out and move beyond the basics. Macro can help strategize and execute advanced webinar or online event tactics such as:
Mastery of the digital event, whether it’s a short webinar or a multi-day virtual conference, is only going to increase in value.
Macro is here to help build these skills among your team, act as a full-scope service provider if webinars are not in your wheelhouse, or anything in between. Our approach is highly flexible by design.
The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).
At Macro, we’ve been helping our clients organize webinars and virtual events for years and we thought we’d share some of the knowledge we acquired along the way to help you out.
Macro President & Founder Dan Radu joined Sandler Toronto President Chris Kelly in a recent conversation about how marketing technology can impact, enhance and boost the sales pipeline. Learn more about their discussion here.
We love how Macro provides a one-stop-shop for marketing strategy, design and CRM work necessary to make all of our demand generation initiatives work. Thank you guys!
It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!
The expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.
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Macro has been engaged with the redesigning of our Marketo/Salesforce integration this year. They were very creative in their approach to identify a solution and very consistent in their on-time delivery of the solution. We couldn’t have done it without the Macro team.