Webinars & Virtual Events

Create magical virtual experiences

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Virtual Event Marketing & Platform Expertise

How will you adjust your events strategy? The demand for webinars and online events was on the rise even before the pandemic. Webinars will remain a key corporate communications platform for the foreseeable future.

Capture the surprising advantages of a digital event

Mastery of the digital event, whether it’s a short webinar or a multi-day virtual conference, is only going to increase in value. As online events trend to become a norm in everyday business life, it’s important to stand out and hire the right team to support your success!

Macro is here to help build these skills among your team, act as a full-scope service provider if webinars are not in your wheelhouse, or anything in between. Our approach is highly flexible by design.

Plan your webinar programs with Macro experts

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Case Study

How Lead Nurturing
Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).
READ MORE
Lead Nurturing Case Study

Learn Best Practices

Virtual Event: Marketing Technology & Its Impact on the Sales Pipeline

Macro President & Founder Dan Radu joined Sandler Toronto President Chris Kelly in a recent conversation about how marketing technology can impact, enhance and boost the sales pipeline. Learn more about their discussion here.

3 Tips to Increase Webinar Registration

At Macro, we’ve been helping our clients organize webinars and virtual events for years and we thought we’d share some of the knowledge we acquired along the way to help you out.
MORE INSIGHTS

Trusted by amazing marketing teams like yours.

  • Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
    I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

    Justyna McCaig 

    Senior Manager, Demand Generation at Swift Medical

    Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

    Jeff Morgan, Chief Marketing Officer

    Dentist Advisors

    Macro team is such valuable marketing operations partners! Congrats on industry recognition.

    Jennifer Morimoto, Director of Marketing

    Torani

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