Webinars & Virtual Events

Create magical virtual experiences



Virtual Event Marketing & Platform Expertise

How will you adjust your events strategy? The demand for webinars and online events was on the rise even before the pandemic. Webinars will remain a key corporate communications platform for the foreseeable future.

Capture the surprising advantages of a digital event

Mastery of the digital event, whether it’s a short webinar or a multi-day virtual conference, is only going to increase in value. As online events trend to become a norm in everyday business life, it’s important to stand out and hire the right team to support your success!

Macro is here to help build these skills among your team, act as a full-scope service provider if webinars are not in your wheelhouse, or anything in between. Our approach is highly flexible by design.

Plan your webinar programs with Macro experts


Case Study

How Lead Nurturing
Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).
Lead Nurturing Case Study

Learn Best Practices

Virtual Event: Marketing Technology & Its Impact on the Sales Pipeline

Macro President & Founder Dan Radu joined Sandler Toronto President Chris Kelly in a recent conversation about how marketing technology can impact, enhance and boost the sales pipeline. Learn more about their discussion here.

3 Tips to Increase Webinar Registration

At Macro, we’ve been helping our clients organize webinars and virtual events for years and we thought we’d share some of the knowledge we acquired along the way to help you out.

Trusted by amazing marketing teams like yours

The team at Macro has quickly become a part of our team at Atlassian. I continue to be impressed with the care they give to all of the questions and concerns from our Solution Partners. They push to build lasting relationships with partners and help them in many ways to grow as a company even if it means doing things outside of their goals. They provide quality marketing consulting and I enjoy working with them because of the sincere effort they put in.

Senior Channel Marketing Manager

Working with Macromator has been a great experience from day one, they have augmented our knowledge in the PRM domain significantly, and provided strong and flexible technical support. I strongly recommend engaging with Macromator, if you are looking to build or expand your corporate PRM capabilities.

Digital Strategy Consultant

Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

Senior Manager, Demand Generation at Swift Medical
Swift Medical
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