Webinars & Virtual Events

As online events trend to become a norm in everyday business life, it’s important to stand out and move beyond the basics. Macro can help strategize and execute advanced webinar or online event tactics such as:

• Feedback collection and analysis: Continually improve and increase the relevancy of your events with thorough guest feedback
• Intra-event communication: Guests can be more than passive viewers. Send them interactive or ‘as soon as this ends’ communication, or have parallel engagement occurring with a chat moderator to create involvement and active participation.
• Breakouts and creative interactions: Digital event technology is evolving fast. These days, there is so much more you can do than simply share a presentation. Breakout groups, polls, shared creative spaces… we can help you explore the world of possibilities available to make your events worth talking about.
• Full campaign integration & tracking: Webinars that connect seamlessly to wider campaigns or initiatives can extend their value far beyond the event itself. This might be a series, an aspect of a contest, or as part of regularly scheduled stakeholder office hours. Ensuring that a strong technology platform connects to all parts of the campaign is critical.