Demand Generation Strategy & Infrastructure


It all starts with a solid strategy! The Macromator Inc. engagement process will help you define and optimize your B2B demand generation strategy.

We offer both strategic marketing consulting accompanied by the technological expertise to realize your strategy. Once we have worked with you to understand your high-level marketing objectives Macromator will define a Strategy and implementation plan that aligns these objectives with the necessary day-to-day activities and marketing tactics needed to achieve them.

Where do you want to go?

Strategy definition is a technology agnostic process so will be developed in an objective manner without consideration to any specific solution vendor. Once the strategy is defined, it is then time to determine which technology is best suited to realize these goals, taking into account any financial or other constraints which may exit.

How do you get there?

From our experience with Demand Generation projects we are firm believers that having an excellent marketing strategy means nothing if you do not have the capability to realize it. This is why more and more organizations are turning to Macromator to have a solid demand generation strategy established by working through the following steps:

  1. Sales Funnel Analysis
  2. Customer Buying Cycle Definition
  3. Persona Analysis
  4. Channel & Lead Source Definition
  5. Sales & Marketing Alignment
  6. Demand Generation Process Design
  7. Organization Structure
  8. Marketing Technology Strategy
  9. Implementation & Change Management

The Technology

Modern marketing is more and more dependet on successfully using technology to execute demand generation strategy. Our background is technology; we are technical marketers who love to help organizations make the most out of solutions like Marketo,, Pardot, Act-On and Microsoft Dynamics CRM.

To better understand how your organization can benefit from such an engagement, please contact Dan Radu, Principal Consultant at