Macro Thoughts: A B2B Marketing Blog

What’s capturing your marketing team’s attention these days?

It might be a current trend in channel marketing or the latest ZiftONE – we at Macro have some thoughts to share! Check out the latest in our B2B marketing blog below.
StructuredWeb and Macro: A Powerhouse Duo Transforming Partner Marketing

StructuredWeb and Macro: A Powerhouse Duo Transforming Partner Marketing

We’re thrilled to announce a new, strategic partnership with StructuredWeb, a renowned provider of channel marketing automation solutions, to empower your channel partners even further.
Leveraging Digital Technology to Enhance the Customer Experience (CX)

Leveraging Digital Technology to Enhance the Customer Experience (CX)

Recently, Macro President & Founder Dan Radu was invited to discuss how B2B companies can successfully scale the customer experience by leveraging digital technology. Let’s hear what he has to say!
Salesforce Spring '24 Updates: Now Even Better with Generative AI

Salesforce Spring '24 Updates: Now Even Better with Generative AI

Salesforce, one of the most powerful toolbelts for B2B marketers, has recently published the Spring ’24 enhancements, which boast new product innovations built on Data + AI + CRM + Trust. 
New Gmail Protections: Is Your B2B Business Prepared?

New Gmail Protections: Is Your B2B Business Prepared?

Starting in February 2024, Gmail will tighten their email sender guidelines. Working with these guidelines is easy to do, but if your marketing team is caught unaware, it can potentially make a substantial impact on your B2B marketing campaigns.‍
Your Marketing Automation Platform Is Like a Ferrari

Your Marketing Automation Platform Is Like a Ferrari

What’s better, seeing a nice sports car on the road, or sitting in the garage? I think we all know the answer to that one. Your enterprise marketing automation platform (MAP) works the same way. If you’re not using it, you’re missing out on incredible business potential.
Diving into HubSpot’s New AI Tools (and Other Cool Product Updates)

Diving into HubSpot’s New AI Tools (and Other Cool Product Updates)

Recently, HubSpot announced a whole slew of product updates to its hubs (marketing, sales, service and more) and CRM platform.
Account-Based Everything (ABE) Strategies & Tactics: A Conversation with DemandBase

Account-Based Everything (ABE) Strategies & Tactics: A Conversation with DemandBase

The key to unlocking ABM success is not to rely on a tool, but a change in mindset for your revenue operations strategy. Think “Account-Based Everything!”
You’re Never Safe When You’re At The Top!

You’re Never Safe When You’re At The Top!

How do see ourselves at Macro? We stay true to our competitive advantage and the value we bring as a global B2B marketing agency. See what we can do for you!
Why Work with a Global B2B Marketing Agency?

Why Work with a Global B2B Marketing Agency?

B2B marketing teams struggle with not having the resources or the tech experience necessary. Let a global B2B marketing agency take care of those challenges!