Marketo Toronto User Group: Becoming Awesome at Funnel Management & Reporting

Everyone interested in the growing Marketo Community is welcomed to join. Macromator is honoured to present at the next Marketo Toronto User Group.

Funnel metrics, campaign influence, cohort analysis… as marketers, we all know we need these things. But we may also know our reporting systems aren’t all that they could be and should be.

So how do you track the numbers that matter? And how do you swim through the ocean of data to find real insights that drive your business forward?

Come  hear two experts share the tools and processes they use to create data-driven marketing practices. You’ll take away inspiration to bring your own reporting to the next level.

The presentations are:

Best Practices for Marketo Reporting

Presented by Dan Radu, Principal Marketo & Salesforce Consultant, Macromator Inc.

The presentation will cover how to get the most out of Marketo reporting, a checklist of things which need to be in place to have accurate reporting, and what story do the numbers tell us.

Building and Managing Your Demand Generation Funnel

Presented by Alex Shipillo,  Director of Demand Generation, Influitive

For B2B marketers, funnel management is the critical difference between just doing “creative campaigns” and actually generating measurable marketing-driven results for your revenue organization. Alex will share the details behind Influitive’s demand generation processes, which generate more than 3500 inquiries per month, create more than 60% of Influitive’s pipeline, and have enabled the company to grow revenues more than 300% in the last year. If you want marketing to have a bigger seat at the table in your organization and a better relationship with your sales team, this is a session that you don’t want to miss.

We are very thankful to Uberflip for providing the space and we look forward to connect with everyone in the local Toronto Marketo community.

To rsvp or if you have any questions please message

Dan Radu is a Marketo Champion Winter Class of 2017 and Marketo Certified Expert (MCE) who helps data-driven marketers get better results from their Marketo marketing automation. His is very passionate for aligning B2B marketing activities with the sales process.

Dan Radu, Certified Marketo Expert on Macromator.