Archive of: perch_blog_date_archive_years

MEET US
Lead Scoring MeetUp With Marketo Examples
Lead Scoring MeetUp With Marketo Examples

The Marketing Automation Toronto MeetUp focused on Lead Scoring best practices and B2B lead qualification was a success. Thanks everyone for coming!  

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Skip Logic in Act-On Surveys
Skip Logic in Act-On Surveys

Skip Logic refers to the ability to skip certain survey parts and present the respondent with different survey questions based on previous answers. You can have skip logic in your Act-On surveys by using a combination of landing pages and forms.

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Microsoft Dynamics CRM integration with Act-On Software
Microsoft Dynamics CRM integration with Act-On Software

Big thanks goes to our friends at Act-On Software who published Dan Radu’s blog post on Microsoft Dynamics CRM integration. The timing is perfect, just before Microsoft Dynamics Convergence conference in New Orleans March 18–21.

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Optimize your Act-On Software Marketing with Extended Lists
Optimize your Act-On Software Marketing with Extended Lists

Great results can be achieved using Extended Lists in Act-On Software. Improve your marketing list, synch faster with CRM, improve data integrity and reduce the chances of error due to data redundancy by using Extension Lists.

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Marketing Database Development Methodology
Marketing Database Development Methodology

Most marketers have a list of contacts they work with and constantly try to understand and update. The list usually exists in an email tool which most likely doesn’t enforce any data integrity and has limitations such as number of fields, records and size.

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Marketing + Technology = LOVE
Marketing + Technology = LOVE

Marketers are vastly different than techies. The disparity is so vast it usually feels like the two of them speak different languages. With advancement of digital technologies and all the big data available on the internet, there needs to be a bridge between the two worlds.

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