Archive of: perch_blog_date_archive_years

MEET US
Sales and Marketing Alignment
Sales and Marketing Alignment

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that they need to work together in order to meet their demand and revenue goals.

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Marketing Automation & CRM Trends and the Future of Marketing
Marketing Automation & CRM Trends and the Future of Marketing

Marketing Automation and CRM systems are changing the marketing landscape. In this interview, Dan Radu, the Principal Consultant at Macro explains some of the trends and how technology impacts the profession.    

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Marketo Marketing Nation 2014 Review
Marketo Marketing Nation 2014 Review

While writing these thoughts down on the flight back from San Francisco, I reflected on this year’s Marketing Nation™ Summit organized by Marketo at the Moscone Center on April 7 - 9, 2014.

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