Archive of: perch_blog_date_archive_years

MEET US
Best Practices for Marketo Reports
Best Practices for Marketo Reports

This presentation was initially delivered to the Toronto Marketo User Group in November 2015. You can read the summary of the presentation in this blog post then download the full SlideShare to see specific examples.

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Marketo Toronto User Group - Nov 10, 2015 at 6:00 PM
Marketo Toronto User Group - Nov 10, 2015 at 6:00 PM

Everyone interested in the growing Marketo Community is welcomed to join. Macromator is honoured to present at the next Marketo Toronto User Group.

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Best Practices for Pardot Campaign Naming Conventions and Folder Structure
Best Practices for Pardot Campaign Naming Conventions and Folder Structure

Pardot Folders allow you to store your marketing assets, automations and lists in a well-organized fashion. Everything you create in Pardot has to reside within a folder. Therefore having a solid folder structure saves you time when searching for that marketing campaign plus allows you to easily scale and reproduce your marketing activities.

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Change Management in the Marketing Organization
Change Management in the Marketing Organization

The adoption of Marketing Automation Platforms (MAP) such as Act-On, Eloqua, Pardot or Marketo is transforming marketing organizations today. These systems are used to establish demand generation infrastructures to incorporate all of your marketing activities across channels and require the involvement of several departments in the organization.

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Finding the Best Marketing Automation Solution For You
Finding the Best Marketing Automation Solution For You

The right question is not What is the Best Marketing Automation Solution? The right questions is What is the Best Marketing Automation Solution for You! There are hundreds of tools in the marketing technology landscape and that numbered is growing very fast.

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