Is there such a thing as the best sales technologies? Our President and Founder, Dan Radu, answered this question during a webinar titled The 2019 SalesTech Landscape – Tools to help you Sell More, Faster. For the full webinar and the Q&A section, make sure you watch the recording. Read along for the write-up and learn how you can become more productive with the right balance of process and technology.
Sales Technologies have evolved into a very complex ecosystem that goes way beyond customer relationship management, with its number almost doubled. If used correctly, SalesTech can make it easier for your to sell and saves you and your team much valuable time. In 2018, we had 230 sales tech providers.
LinkedIn Sales Navigator can be used for both prospect selling and account selling. A very useful feature of Sales Navigator is that you can use it to pre-define your buyer persona automatically through data-driven parameters. Price start at $65 / month
Not everybody you speak to is ready to buy. This is why you need to focus on lead nurturing - both for educating them and to keep yourself on top of their minds. With SalesLoft you can establish a sequence of e-mails or phone calls, to provide useful information to the prospect. It’s important to know, you’re giving further information on a topic the prospect already expressed interest in. The nurture steps’ can be a combination between e-mails or phone calls. Ask for pricing
To achieve your annual quota, you need to keep track of your sales’ numbers every month. With Sandler SalesAccountability you can:
You can do these by tracking on your desktop (or on a mobile device) all activities based on opportunity types you set on a weekly basis. This way you know how close you are to achieving your previously set scores. With this tool, you are working for a good year, instead of hoping for one. Price starts at $29 / user / month
This was a game changer for us at Macro. It allows you, as a sales person, to maintain control throughout all the stages of the sales cycle with e-mail templates. Without this tool, the prospect would be in control, but Cirrus Insights demystifies a meeting with a prospect by:
This tool can be used in a small sales team, but Cirrus Insights also has options for larger companies and teams. Price starts at $27 / user / month
No SalesTech presentation would be complete without a CRM tool. Salesforce allows you to track an opportunity in a sales process - for example you might be talking about pricing. The tool allows you to track a prospect’s objective and pain points. This makes the pain more visible and clear and you know what you can solve through your project. You can also see what kind of business you’re dealing with (a news business, and old client) and where the opportunity came from (which campaign brought these leads). Price starts at $25 / user / month
Case Study: How Macro Managed an Outsourced Demand Generation Center - Marketing Operations. Read more about this client’s success story here.Read More
Database management is often overlooked, but it shouldn’t be - because good, clean data is the secret of the successful modern marketer. Like a vehicle, it needs to be regularly maintained, fine tuned and cleaned to keep it at optimal performance.Read More
The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).Read More