Case Study: How Lead Nurturing Improves Your Pipeline


A Lead Nurturing Case Study from Macromator Inc.

The Client's Story

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).  

By engaging prospects, qualifying audiences in Salesforce, and improving their email design, the client was able to secure a 20% increase in SQLs as well as a 7% jump in won opportunities.

Start Nurturing Your Leads

Some prospects that come to your site may be interested in your services, but may not be ready to buy. See how a lead nurturing strategy can help nurture these leads with engaging content to drive more conversions. From onboarding to re-engagement campaigns, the opportunities to engage prospects are endless. 

Flexible Resources

Flexible-Resources_mainhowwework
Flexible-Resources_mainhowwework

Dedicated Retainer

Our advisers help make your job easier on an ongoing basis. Adapting to your work style, we are a natural extension of your team for ongoing projects and campaigns. Use dedicated support for your marketing operations needs, so you’ll be able to focus on the larger marketing picture. Leave the details to us. 

Start your support now.

Project-Based

With this option, the length, scope and team for the assignment is as you request it. Use our resources to help speed up different projects and initiatives. Our highly skilled advisers come together to help you deliver your marketing objectives on time. 

See if a project-based support is a fit for you.

How We Can Help

Macro can help you create, set up, and maintain unique Nurture tracks through your platform of choice. Our team ensures that you are able to use the platform to its full potential and maximize the opportunities for fruitful long-term relationships with your qualified leads. Contact us today.

You Might Want to Also Learn About:

How Vendors Can Enable Partners To Grow the Business With ZiftONE?

Ensure your partners are growing your business requires global resources specialized in ZiftONE Partner Relationship Management (PRM). Often your internal team doesn't have time to dedicate to the needs of each partner, but the Macro global team can help. Here is what you can do: What a Global Team of ZiftONE Experts Recommends Enable Your […]

How ZiftONE Multi-Touch Campaigns Work and Why You Should Use Them

A multi-touch marketing campaign means communicating a progressive sequence of content pieces and offers with your target audience across a variety of marketing channels. Digitally, this usually means using a combination of email, social media, display ads, and web content for lead generation. Properly executed multi-touch campaigns ensure consistency between messages in the customer journey. […]
MORE INSIGHTS