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Empower your channel partners. Build a marketing and sales pipeline together.

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Cost-efficient and seamless global marketing operations experts.

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Supercharge your online events and webinars in the new remote age.

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Target accounts, but speak to people.

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ZINFI expertise to support your partner marketing platform.

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Eliminate marketing bottlenecks.

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Fine tuning and optimization of your marketing tech stack.

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Case Study: How Lead Nurturing Improves Your Pipeline


A Lead Nurturing Case Study from Macromator Inc.

The Client's Story

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).  

By engaging prospects, qualifying audiences in Salesforce, and improving their email design, the client was able to secure a 20% increase in SQLs as well as a 7% jump in won opportunities.

Start Nurturing Your Leads

Some prospects that come to your site may be interested in your services, but may not be ready to buy. See how a lead nurturing strategy can help nurture these leads with engaging content to drive more conversions. From onboarding to re-engagement campaigns, the opportunities to engage prospects are endless. 

Flexible Resources

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Flexible-Resources_mainhowwework

Dedicated Retainer

Our advisers help make your job easier on an ongoing basis. Adapting to your work style, we are a natural extension of your team for ongoing projects and campaigns. Use dedicated support for your marketing operations needs, so you’ll be able to focus on the larger marketing picture. Leave the details to us. 

Start your support now.

Project-Based

With this option, the length, scope and team for the assignment is as you request it. Use our resources to help speed up different projects and initiatives. Our highly skilled advisers come together to help you deliver your marketing objectives on time. 

See if a project-based support is a fit for you.

How We Can Help

Macro can help you create, set up, and maintain unique Nurture tracks through your platform of choice. Our team ensures that you are able to use the platform to its full potential and maximize the opportunities for fruitful long-term relationships with your qualified leads. Contact us today.

You Might Want to Also Learn About:

Account Based Marketing: Building Your Segmentation and Metrics That Matter

Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.

Your Marketing Automation Platform Is Like a Ferrari

It would be a shame to spend a small fortune on an expensive car, only for it to sit in your garage, rarely used. This depressing story is something that happens to many modern organizations—except it’s not an expensive vehicle that they leave rusting in a garage, it’s their enterprise marketing automation platform (MAP)
MORE INSIGHTS
Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.
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