Case Study: How Macro Built a Global Concierge Team

Partner Marketing Blog Post

Partner Marketing – A Macro Case Study from Macromator Inc.

The Client’s Story

The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.

Macro helped the client by implementing of a Unified Channel Management platform over the course of two years  for partners followed by the development of a global concierge team to strengthen Partner relationships. The results speak for themselves, with more than 80 partners engaged and 650+ Partner Registrations.

Improve Your Partner Marketing Strategy

Whether you’re launching a partner marketing strategy from the ground up, or wanting to get more out of your existing program, Macro’s team of Channel Marketing experts can help you elevate your channel marketing strategy.

Flexible Resources


Dedicated Retainer

Our advisers help make your job easier on an ongoing basis. Adapting to your work style, we are a natural extension of your team for ongoing projects and campaigns. Use dedicated support for your marketing operations needs, so you’ll be able to focus on the larger marketing picture. Leave the details to us. 

Start your support now.


With this option, the length, scope and team for the assignment is as you request it. Use our resources to help speed up different projects and initiatives. Our highly skilled advisers come together to help you deliver your marketing objectives on time. 

See if a project-based support is a fit for you.

How We Can Help

Seize the potential what our concierge services and partner marketing experts can do for your business. Contact us today to see how we can help. Macro’s team stands ready to help you get started on your journey.

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