Better Results With Lead Management & Qualification

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Tips to Manage Your B2B Marketing Automation Database
Tips to Manage Your B2B Marketing Automation Database

Database management is often overlooked, but it shouldn’t be - because good, clean data is the secret of the successful modern marketer. Like a vehicle, it needs to be regularly maintained, fine tuned and cleaned to keep it at optimal performance.

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Case Study: How Macro Built a Global Concierge Team
Case Study: How Macro Built a Global Concierge Team

Case Study: How Macro Built a Global Concierge Team Partner Marketing - A Macro Case Study from Macromator Inc. The Client’s Story The client sells customer…

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Case Study: How Lead Nurturing Improves Your Pipeline
Case Study: How Lead Nurturing Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).  

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Sales and Marketing Alignment
Sales and Marketing Alignment

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that they need to work together in order to meet their demand and revenue goals.

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Marketing Automation & CRM Trends and the Future of Marketing
Marketing Automation & CRM Trends and the Future of Marketing

Marketing Automation and CRM systems are changing the marketing landscape. In this interview, Dan Radu, the Principal Consultant at Macro explains some of the trends and how technology impacts the profession.    

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