Category: Resources

Lead scoring helps your sales team find and focus on the hottest leads most likely to buy. You can practice scoring your leads on both behavioral and demographic (also known as firmographic) parameters to have the best understanding when someone is ready to engage with sales.

Optimize Your Lead Nurturing Streams With Marketo Why Lead Nurture? Lead nurturing best practices,  also known as drip marketing, ensures that content is delivered as needed

Surely, Marketo has a very robust integration into Salesforce. To use both Marketo marketing automation system and Salesforce CRM, a certified expertise is required in both platforms. Therefore, to find out if Macro services are right for you, ask yourself the following:

Your leads have converted – but how can you tell if the money that you’ve invested in marketing campaigns is paying off? It’s one thing to generate leads that convert, but diving deeper into this process reveal insights that boost the effectiveness and overall impact of your marketing dollars. So where can you start?

What is Lead Management The B2B buying journey can vary. It’s seldom a straightforward process from start to finish. For many complex solutions and buying

Creative Services And Responsive Design Improve Engagement Marketo needs its own specialized creative skills and knowledge. This is how Macro can help. The expert Macro

A strong demand generation strategy converts your traffic into leads. This is accomplished through judicious use of an effective B2B website with relevant content, conversion optimization landing pages and engagement tactics.