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Category: Sales & Marketing Alignment

Measuring Marketing’s Impact on Sales Pipeline

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.
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Pardot and Salesforce Integration Limitations

Since the Salesforce acquisition of ExactTarget and Pardot in June 2013 there has been little improvement to how Pardot reads and uses a lot of your existing Salesforce data. Just because Pardot is a tab in your Salesforce Sales Cloud it doesn’t mean all data is coming over to be used in marketing automation, you still have to manage a separate database.
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Marketo and Infor Partnership

The big announcement last month was the partnership between Marketo and Infor but little information was made public. We are just one week away from the Marketo Summit, so I wanted to share some figures on Infor to all the fellow Marketo users and friends which will serve as a good background information.
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Marketing & Sales Alignment Kick-Off Panel

Macromator Marketing Operations (MOps) Agency, the Canadian-based, B2B Marketing Operations agency, announces today that its President and Founder, Dan Radu, will host a panel discussion How Marketing Leaders Buy in Toronto, in conjunction with Toronto Enterprise Sales Forum.
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Toronto User Group Presentation

This presentation was initially delivered to the Toronto Marketo User Group in November 2015. You can read the summary of the presentation in this blog post then download the full SlideShare to see specific examples.
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The 2019 SalesTech Landscape

Is there such a thing as the best sales technologies? Our President and Founder, Dan Radu, answered this question during a webinar titled The 2019 SalesTech Landscape – Tools to help you Sell More, Faster.
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CMO's Reporting Command Center

Reporting growth and demand generation is something few organizations are doing successfully. Without a process in place to measure and assess your campaigns, acquisition, and revenue, it’s hard to decide your future marketing investments and know how your marketing efforts are performing.
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Virtual Event: Marketing Technology & Its Impact on the Sales Pipeline

Macro President & Founder Dan Radu joined Sandler Toronto President Chris Kelly in a recent conversation about how marketing technology can impact, enhance and boost the sales pipeline. Learn more about their discussion here.
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Case Study: How Lead Nurturing Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).
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Marketing Automation MeetUp

The Marketing Automation Toronto MeetUp focused on Lead Scoring best practices and B2B lead qualification was a success. Thanks everyone for coming!
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MORE INSIGHTS
Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.
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