The Marketing Automation Toronto MeetUp focused on Lead Scoring best practices and B2B lead qualification was a success. Thanks everyone for coming! We want to bring together marketing technologists, customer relationship management (CRM) users and everyone interested in marketing automation in this meetup community.
The positive feedback comments received reinforced that we are on the right path which made us extremely happy. The meetups will always be informative and insightful.
A big thanks goes to our friends at BrainRider for hosting the event. The plan is to run more MeetUps in the upcoming year on various marketing automation and CRM topics. Marketing automation users, solution creators, consultants and CRM fans interested in presenting please get in touch.
If you missed it or just want to take another look at our presentations here they are: Scott Armstrong's presentation on B2B Lead Qualification and more marketing knowledge can be found on the BrainRider website.
Dan Radu's presentation on behavioural and demographic lead scoring can be found on SlideShare below. The examples provided are based on Marketo and Sales Insight solution for Salesforce.com and Microsoft Dynamics CRM. We looked at both behavioural and profile triggers.
How to Create Lead Scoring Models with Marketo Examples from Macro Inc.
