How Does It Work?
Surely, Marketo has a very robust integration into Salesforce. To use both Marketo marketing automation system and Salesforce CRM, a certified expertise is required in both platforms. Therefore, to find out if Macro services are right for you, ask yourself the following:
- Do you have a Marketo Certified Expert available to help you with best practices and guide you as needed?
- Does your marketing agency have any certified resources in Marketo or Salesforce?
- Do you have a Certified Salesforce Administrator to help you with all your Salesforce marketing initiatives?
- Do you have someone who knows both systems?
When Do Companies Use Macro’s Consulting Services?
Companies turn to Macro’s expertise and knowledge in both systems when:
- Marketing and sales departments are in a constant conflict
- Salesforce CRM is not fully customized to accommodate all marketing initiatives and goals
- Marketing initiatives do not follow the sales process
- There is a lack of reporting in Salesforce
- No Certified Salesforce Administrator available
- No Marketo Certified Expert available
- The current marketing agency lacks the technical skills required to make both systems work
What’s In It For You?
- Certified Salesforce Administration services
- Marketo Certified Expert services
- Sales and marketing alignment
- Change management and business transformation
- Documentation of processes