Marketo & Salesforce Integration Advance Health-Check blog image

Marketo & Salesforce Integration Advance Health-Check blog image

How Does It Work?

Surely, Marketo has a very robust integration into Salesforce. To use both Marketo marketing automation system and Salesforce CRM, a certified expertise is required in both platforms. Therefore, to find out if Macro services are right for you, ask yourself the following:

  • Do you have a Marketo Certified Expert available to help you with best practices and guide you as needed?
  • Does your marketing agency have any certified resources in Marketo or Salesforce?
  • Do you have a Certified Salesforce Administrator to help you with all your Salesforce marketing initiatives?
  • Do you have someone who knows both systems?

When Do Companies Use Macro’s Consulting Services?

Companies turn to Macro’s expertise and knowledge in both systems when:

  • Marketing and sales departments are in a constant conflict
  • Salesforce CRM is not fully customized to accommodate all marketing initiatives and goals
  • Marketing initiatives do not follow the sales process
  • There is a lack of reporting in Salesforce
  • No Certified Salesforce Administrator available
  • No Marketo Certified Expert available
  • The current marketing agency lacks the technical skills required to make both systems work

What’s In It For You?

  • Certified Salesforce Administration services
  • Marketo Certified Expert services
  • Sales and marketing alignment
  • Change management and business transformation
  • Documentation of processes
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