Surely, Marketo has a very robust integration into Salesforce. To use both Marketo marketing automation system and Salesforce CRM, a certified expertise is required in both platforms. Therefore, to find out if Macro services are right for you, ask yourself the following:
Do you have a Marketo Certified Expert available to help you with best practices and guide you as needed?
Does your marketing agency have any certified resources in Marketo or Salesforce?
Do you have a Certified Salesforce Administrator to help you with all your Salesforce marketing initiatives?
Do you have someone who knows both systems?
When Do Companies Use Macro’s Consulting Services?
Companies turn to Macro’s expertise and knowledge in both systems when:
Marketing and sales departments are in a constant conflict
Salesforce CRM is not fully customized to accommodate all marketing initiatives and goals
Marketing initiatives do not follow the sales process
There is a lack of reporting in Salesforce
No Certified Salesforce Administrator available
No Marketo Certified Expert available
The current marketing agency lacks the technical skills required to make both systems work
Account Based Marketing: Building Your Segmentation and Metrics That Matter
Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.
Your Marketing Automation Platform Is Like a Ferrari
It would be a shame to spend a small fortune on an expensive car, only for it to sit in your garage, rarely used. This depressing story is something that happens to many modern organizations—except it’s not an expensive vehicle that they leave rusting in a garage, it’s their enterprise marketing automation platform (MAP)