Marketo Lead Nurturing Best Practices

Optimize Your Lead Nurturing Streams With Marketo

Why Lead Nurture?

Lead nurturing best practices,  also known as drip marketing, ensures that content is delivered as needed for leads which could potentially be clients at some point in the future. It’s a crucial modern marketing tactic.

Macro develops a lead nurturing strategy and implementation which gets all leads engaged with the appropriate message at the right stage in the buying cycle. Marketo lead nurturing software is not very intuitive when it comes to building sequence of emails but our expertise helps you make everything work as it should.

Advantages Of Lead Nurture:

  • Maintain engagement with leads which are not ready to buy yet
  • Move opportunities down the pipeline faster
  • Educate leads on your products and services
  • Automate communications weekly or monthly
  • Target content for different buying cycle stages
  • Discover and investigate additional revenue opportunities

How We Work

As part of our mission to make life easier and elevate your customer experience, Macro offers dedicated and project based resources that fill your capacity gaps, alleviate your workload, and help you deliver projects on time.

Dedicated Resources

Macro offers dedicated resources to help your team get their projects done on time. When you’re experiencing capacity gaps and looking to fill them, we have you covered. Our specialists examine your needs, and direct the appropriate expertise to help you reach your objectives.


Sometimes your capacity needs might be temporary and project-based. Macro offers resources on a per-project basis to help you finish your work, quicker. When your workload for a particular project is too much to handle and you’re worried about delivering on time, this is a good option.

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