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B2B MARKETING
Partner & Channel Marketing

Empower your channel partners. Build a marketing and sales pipeline together.

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B2B campaigns powered by content and experiences that resonate in today’s modern world.

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Cost-efficient and seamless global marketing operations experts.

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Supercharge your online events and webinars in the new remote age.

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Target accounts, but speak to people.

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Create a solid foundation of understanding and leveraging your digital tools.

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Certified specialists for Salesforce solutions

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Marketo certified specialists

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ZINFI expertise to support your partner marketing platform.

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Pardot certified specialists

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HubSpot specialists for your marketing needs

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Extend your marketing team.

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Deliver your message with the right content.

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Macro’s demand generation strategies.

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Eliminate marketing bottlenecks.

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Fine tuning and optimization of your marketing tech stack.

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About Us
Resources
Talent

Marketo Lead Scoring Services

Focus Only On Surefire Leads

How Lead Scoring Works

Lead scoring helps your sales team find and focus on the hottest leads most likely to buy. You can practice scoring your leads on both behavioral and demographic (also known as firmographic) parameters to have the best understanding when someone is ready to engage with sales.

Marketing departments need to work in close collaboration with sales to understand what behavior are good buying signals, what data is required from leads perform accurate scoring and when is a lead sales qualified?

When Do Companies Use Macro For Lead Scoring?

Both marketing and sales departments turn to Macro when they need help

  • Starting to use both behavioral and demographic lead scoring
  • Learning how to set up lead generation scoring
  • Optimizing the current lead scoring to be more accurate for the sales process
  • Complex lead scoring guide and grading methodologies for different products lines and service offerings need to be put in place
  • Want to explore advance lead scoring techniques such as predictive analytics

What’s In It For You?

Companies turn to Macro for:

  • Lead scoring workshop & build
  • Lead scoring best practices
  • Advance lead scoring practices and examples
  • Alignment of both sales & marketing departments on lead scoring methodologies
  • Sales training on how to use lead scoring

How We Work

As part of our mission to make life easier and elevate your customer experience, Macro offers dedicated and project based resources that fill your capacity gaps, alleviate your workload, and help you deliver projects on time.

Dedicated Resources

Macro offers dedicated resources to help your team get their projects done on time. When you’re experiencing capacity gaps and looking to fill them, we have you covered. Our specialists examine your needs, and direct the appropriate expertise to help you reach your objectives.

Project-Based

Sometimes your capacity needs might be temporary and project-based. Macro offers resources on a per-project basis to help you finish your work, quicker. When your workload for a particular project is too much to handle and you’re worried about delivering on time, this is a good option.

You Might Want to Also Learn About:

Account Based Marketing: Building Your Segmentation and Metrics That Matter

Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.

Your Marketing Automation Platform Is Like a Ferrari

It would be a shame to spend a small fortune on an expensive car, only for it to sit in your garage, rarely used. This depressing story is something that happens to many modern organizations—except it’s not an expensive vehicle that they leave rusting in a garage, it’s their enterprise marketing automation platform (MAP)
MORE INSIGHTS
Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.
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