Creative Services and Responsive Design
Pardot needs its own specialized creative skills and knowledge. This is how Macro can help. The expert Macro design services for Pardot provides customized email and landing page templates to help you see better sales pipeline results.
Pardot Responsive Landing Pages
If you are using Guided Templates or simple version designing a Pardot landing page needs to be effective both on desktops and mobile devices. Your forms must be easy to use and your call to actions must be clear to create a pleasant experience.
Pardot Responsive Emails
The email template design needs to be clean and effective on both desktop email clients and mobile devices. The call to actions must be clearly visible and accessible to create a pleasant experience for the user and allow them to engage with your marketing activity as easy as possible.
Pardot Forms Design
Your website forms must follow brand standards and be effective in capturing all the information required. Progressive profiling helps your conversion by asking only missing information, not the data you already know. Hidden parameters can track your campaigns medium and source so you can understand where are leads coming from.
When do companies use Macro’s creative services?
Macro’s creative design and specific Pardot skills work best for organizations when:
- Email and landing page templates need to be built and tested for responsiveness across different
- Move opportunities down the pipeline faster
- Educate prospects on your products and services
- Automate communications weekly or monthly
- Target content for different buying cycle stages
- Discover and investigate additional revenue opportunities