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Empower your channel partners. Build a marketing and sales pipeline together.

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Cost-efficient and seamless global marketing operations experts.

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Target accounts, but speak to people.

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Pardot certified specialists

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Eliminate marketing bottlenecks.

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Fine tuning and optimization of your marketing tech stack.

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About Us

Pardot Optimization

Get the most out of Pardot

Your benefits

In spite of good planning and execution, many organizations cannot tell how well their marketing automation is working, and what improvements they could make. Macro helps organizations like you who have been using Pardot for a while but want to take everything to the next level. The service is delivered in two steps:

  1. In the first phase, our Certified Pardot Consultant will take a look into your system and provide specific recommendations for improvements and best practices.
  2. Based on the assessment, we will create a plan to improve your Pardot system. This will be one-on-one sessions to help you plan and implement new processes, programs and best practices in order obtain the best results.

When to use Macro expertise to optimize your Pardot marketing automation?

Companies turn to Macro when:

  • There is a lack of measurable results from Pardot
  • Pardot isn’t functioning properly, after being used for an extended period. The effectiveness of the system has deteriorated over time.
  • Initial faulty/incorrect Pardot implementation by internal personnel or marketing agencies with little Pardot experience
  • Questions form upper management regarding ROI and lead sources cannot be answered
  • Extra training is required
  • Nothing related to Pardot has been documented

What’s in it for you?

  • A comprehensive audit of Pardot system and processes
  • Summary of inefficiencies, bottlenecks and specific areas for improvement
  • Best practice audit
  • CRM integration health check
  • Better demand generation
  • Return on Investment (ROI) tracking

You Might Want to Also Learn About:

Account Based Marketing: Building Your Segmentation and Metrics That Matter

Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.

Your Marketing Automation Platform Is Like a Ferrari

It would be a shame to spend a small fortune on an expensive car, only for it to sit in your garage, rarely used. This depressing story is something that happens to many modern organizations—except it’s not an expensive vehicle that they leave rusting in a garage, it’s their enterprise marketing automation platform (MAP)
Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.