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Your Needs
B2B MARKETING
Partner & Channel Marketing

Empower your channel partners. Build a marketing and sales pipeline together.

Campaigns & Programs

B2B campaigns powered by content and experiences that resonate in today’s modern world.

Global Marketing Concierge

Cost-efficient and seamless global marketing operations experts.

Webinar Services

Supercharge your online events and webinars in the new remote age.

Account Based Marketing

Target accounts, but speak to people.

TECH SIMPLIFIED
MarTech Advisory & Training

Create a solid foundation of understanding and leveraging your digital tools.

Salesforce Consulting

Certified specialists for Salesforce solutions

Marketo Consulting

Marketo certified specialists

ZINFI Consulting

ZINFI expertise to support your partner marketing platform.

Pardot Consulting

Pardot certified specialists

HubSpot Consulting

HubSpot specialists for your marketing needs

MARKETING OPERATIONS
Managed Services

Extend your marketing team.

Content & Template Design

Deliver your message with the right content.

Demand Gen Strategies

Macro’s demand generation strategies.

Business Process Outsourcing

Eliminate marketing bottlenecks.

Data Operations

Fine tuning and optimization of your marketing tech stack.

Our Capabilities
HOW WE WORK
Our Clients

Explore the clients we've worked with.

Case Studies
WHAT WE THINK
Resources

Real Business Impact from Marketing Operations.

Our Expertise

Retainer or project based support.

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Community

Learn about the Martech Community.

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We're hiring, take a look why you should join Macro today.

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We want to help you create magical customer experiences.

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Pardot Optimization

Get the most out of Pardot

Your benefits

In spite of good planning and execution, many organizations cannot tell how well their marketing automation is working, and what improvements they could make. Macro helps organizations like you who have been using Pardot for a while but want to take everything to the next level. The service is delivered in two steps:

  1. In the first phase, our Certified Pardot Consultant will take a look into your system and provide specific recommendations for improvements and best practices.
  2. Based on the assessment, we will create a plan to improve your Pardot system. This will be one-on-one sessions to help you plan and implement new processes, programs and best practices in order obtain the best results.

When to use Macro expertise to optimize your Pardot marketing automation?

Companies turn to Macro when:

  • There is a lack of measurable results from Pardot
  • Pardot isn’t functioning properly, after being used for an extended period. The effectiveness of the system has deteriorated over time.
  • Initial faulty/incorrect Pardot implementation by internal personnel or marketing agencies with little Pardot experience
  • Questions form upper management regarding ROI and lead sources cannot be answered
  • Extra training is required
  • Nothing related to Pardot has been documented

What’s in it for you?

  • A comprehensive audit of Pardot system and processes
  • Summary of inefficiencies, bottlenecks and specific areas for improvement
  • Best practice audit
  • CRM integration health check
  • Better demand generation
  • Return on Investment (ROI) tracking

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Become a MarTech Change Agent

“It is not the strongest species that survive, nor the most intelligent: it is the one most adaptable to change” - Charles Darwin
MORE INSIGHTS
Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.
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