Pardot Optimization

Pardot Optimization

Get the most out of Pardot

Your benefits

In spite of good planning and execution, many organizations cannot tell how well their marketing automation is working, and what improvements they could make. Macro helps organizations like you who have been using Pardot for a while but want to take everything to the next level. The service is delivered in two steps:

  1. In the first phase, our Certified Pardot Consultant will take a look into your system and provide specific recommendations for improvements and best practices.
  2. Based on the assessment, we will create a plan to improve your Pardot system. This will be one-on-one sessions to help you plan and implement new processes, programs and best practices in order obtain the best results.

When to use Macro expertise to optimize your Pardot marketing automation?

Companies turn to Macro when:

  • There is a lack of measurable results from Pardot
  • Pardot isn’t functioning properly, after being used for an extended period. The effectiveness of the system has deteriorated over time.
  • Initial faulty/incorrect Pardot implementation by internal personnel or marketing agencies with little Pardot experience
  • Questions form upper management regarding ROI and lead sources cannot be answered
  • Extra training is required
  • Nothing related to Pardot has been documented

What’s in it for you?

  • A comprehensive audit of Pardot system and processes
  • Summary of inefficiencies, bottlenecks and specific areas for improvement
  • Best practice audit
  • CRM integration health check
  • Better demand generation
  • Return on Investment (ROI) tracking
Free Consultation

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