What to Expect at the Adobe Summit EMEA

Adobe Summit 2023 is a must-attend event for anyone interested in learning more about the cutting-edge of B2B marketing, content and experience management.  If you want to build the ultimate digital experience and learn from top minds in creativity and tech, join the summit in London from June 8 to 9, 2023.

What to Expect at Adobe Summit EMEA 2023

The Summit will unveil a wide range of product innovations across Adobe Experience Cloud, the world’s leading customer experience management solution, and Adobe Creative Cloud, the world’s leading platform for creating content. 

Experience Led-Growth

McKinsey & Company states that companies leading with a consistent customer experience (CX) retains customers with 80 percent value while reducing the acquisition costs of new customers. Adobe leads the way with its best in class suite of products in the Adobe Experience Cloud. 

CX leaders are masters at the art of “cultivating” growth from existing customers by making it enjoyable to use ever more of the company’s products and services over time (McKinsey & Co)

Generative AI - Adobe Firefly

You cannot attend a technology event today without discussing AI. Back in March 2023, Adobe announced its own solution called Firefly. The AI empowers marketers to produce and replicate content in different context. 

Amazing Speakers

Celebrity speakers and industry leaders will be presenting at the Summit, including:

  • Dame Emma Thomson, Actress and writer
  • Richard Ayoade, Comedian, writer, director
  • Shantanu Narayen, Chair and CEO, Adobe
  • Arthur Sadoun, Chairman and CEO, Publicis Groupe
  • Emma Barnett, Broadcaster and journalist
  • Siobahn Fitzpatrick, Chief Experience Officer, Virgin Atlantic

Marketo Road Map

If you are a Marketo Engage and Marketo Measure customer, you will find many of the latest features announced relevant. You can take a peak in our review from earlier this year

  • Journeys in Marketo
  • Marketo Engage and Workfront Integration
  • Interactive webinars in Marketo
  • And much more!

Meet Macro

Our Romanian marketing automation team will attend! If you are a Marketo customer, come meet us and let's discuss how we can be a natural extension of your team. 

Visit our booth at booth Showcase 7. We would be thrilled to get to know you. 

Your Marketing Operations Advisors

Dan Radu

President leader of the team of marketing operations experts and advisors to B2B global marketing teams. He is a proud father and enjoys outdoor adventures. 

Gabriel Judele

Director of Strategy & Growth works closely with global marketing teams to advise on demand generation strategies, tactics and what capabilities are needed. Gabriel is a behavioral science geek and coffee nerd. 

About Macro

Macro is a B2B global marketing operations team specialized in Marketo Engage and Marketo Measure (formerly Bizible). Global marketing teams work with Macro as a natural extension of their team to scale their operations, execute campaigns and generate leads for sales. 

Meet us at booth SH7 at Adobe Summit EMEA 2023.

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