ZiftONE uses automation and rulesets to help speed up, organize, and properly route leads within complex partner marketing organizations. It is like ‘air traffic control’ for leads.
As a Vendor, you may have dozens or even hundred of partners, all of whom approach lead generation in different ways. Proper nurturing of leads can suffer if the lead gets lost in disorganization or inadvertent competition.
There are many different ways that your team might generate a lead.
There are many more ways a lead could be generated. Zift keeps track of all these lead sources so you can tell which processes are most effective.
Zift can also assign a lead score to each lead. The higher the score, the more likely the lead is to convert to a customer. The score is based on criteria such as email opens and clicks, landing page views and clicks and form submissions. You can customize these criteria, or you can use a ZiftONE preset.
ZiftONE can also automate certain processes for each lead. For example, leads with a very high lead score and certain potential value may go directly to top salespeople. Other leads could instead be added to pre-crafted email drip campaigns.
There are three places to see lead information.
You can view the original contact information submitted with a lead by following the steps below:
A key metric for many campaigns is the ability to generate leads.
Using lead scoring and sourcing, you can get deeper insights about campaign performance. You can see which
To view campaign lead data in Zift: