Online events and webinars have been key marketing channels part of a modern strategy.
ZiftONE’s Virtual Event Campaigns are used to maximize the value of these events by:
This ZiftONE feature currently supports Zoom and Webex for events. You must be using Zoom Pro or higher plan to integrate your webinars with ZiftONE.
You must use Zoom Pro (or higher) for this to work with ZiftONE Virtual Events. You will need the Webinar add-on in your Zoom account to support Zoom Webinars. If using Webex, the requirements are similar.
Your webinar must:
Your webinar cannot be a recurring webinar.
In the ZiftONE admin panel, click the gear icon and select ‘Integrations.’
In the top right-hand corner, click the ‘Create Integration’ button and select ‘Zoom.’
A pop up window will appear. Follow its instructions to authenticate to your Zoom account. Upon success, your integration will be complete.
You’re now ready to set up Virtual Event Campaigns!
If you’re a partner and your vendor has set up a virtual event campaign, here’s how to activate it:
Complete each page of the campaign wizard by clicking into each Marketing Activity to review and personalize. Click Save and Next to finalize the personalization on each Marketing Activity. Optional: You may want to capture the sharable link for a web plugin or email.
When personalizing the Email included in the campaign, please note:
To personalize the Workflow, click on the title of the Workflow within the event campaign. On the Workflow’s Activity dashboard, click Edit.
Review your information and click Save and Next on each step to complete the personalization for the workflow.
Select each email that you will use.
Click Save for all emails.
You will see a checkbox next to the email name when it is saved.
Once they have all been saved, the Save and Next button will be enabled to continue editing.
While on the Participants step, set the Rule on the workflow to Action > Event Registration > Is > choose the associated Microsite from the dropdown.
Choose the web plugin included in the event campaign and is provided by the Vendor. This web plugin is connected to the email included in the event campaign and will be used to obtain registrations for your Partner-Hosted Event via Zoom or Webex.
Click Save and Next.
Click Start Workflow to activate the workflow.
And you’re done!
With Vendor-Hosted Event Campaigns, you create an event, then allow your channel partners to invite their contacts to attend.
This is all easily managed through the ZiftONE Partner Portal.
You will be able to see which partners generated the most registrations, and which partners’ registrations attended the event.
You can create rules for who to send to, and when. Invites will all have the same look and feel, as they are managed from a master template determined by the vendor. Co-branding options are available and simple to implement as well.
People who are registered will automatically be sent details about video conferencing software before the event. You can also add your registrants to automated email campaigns to help drum up excitement, remind them to attend, etc.
After the event is finished, ZiftONE Virtual Events will tell you who actually attended. This data will be added to the person’s profile. You or your partners can use this information for future use in generating leads, lead scoring, segmentation, follow-up, etc.
After the event has passed, you’ll need to wait 15 minutes for ZiftONE to pull from the API and determine who attended the event.
To see and managed post-event data, follow these steps:
You’ll see the names and email addresses of the people that attended the event.
Click into one of the Leads, scroll down to the Lead's timeline to see the Event Attendance.
Based on whether or not a registrant attended the event, the workflow sends a ‘Thank You for Coming’ or ‘Sorry We Missed You’ email to the registrants.