ZiftONE released several new and updated features part of the May Release
The channel marketing platform already boasts a comprehensive suite of partner and channel marketing tools, so we were thrilled to learn that more had been added.
Videos are powerful ways to differentiate and generate leads. Vendors could always create videos and distribute them to partners, but now ZiftONE has enabled a co-branding feature. Partners are able to add their logo to vendor videos, with full control over its position and opacity.
You can find video options in the multimedia menu of the “Partner Marketing” tab. If you choose “New Video Asset” from the “Create New” menu, a new screen will have options for uploading a video.
Additional configuration options include:
Partners can find co-brandable videos in the “Collateral Library” section of a partner portal. From there, they will find options for uploading their own logo, deciding the placement, and changing the opacity.
Internal communication can be just as critical as the message you send to the masses. Now you can easily create emails to your partners and add pop-messages in your portal with the new drag and drop functionality.
This feature can be found in the Partner Management menu.
The email message system is multimedia, supporting images, content blocks, and more. These internal emails have a default template that displays the Vendor logo and footer (fully editable).
Pop-up size can be controlled, and also supports videos and images.
These messages (pop-up and email) can be filtered to specific partner groups for full control of communication flow.
Vendors can streamline messaging and build brand consistency by posting content directly to a partner’s social media channels. ZiftONE has overhauled how this works behind the scenes, adding many requested and useful features.
Zift selected Macro as a strategic alliance partner in 2021. Macro is a global team of channel marketing specialists. Companies we work with have extensive networks of partners drawing multi-million-dollar deals. They need a trusted digital marketing partner with extensive capabilities in campaign planning, content, design and marketing tech expertise.