SAP CRM Consulting

B2B Marketing at Macro

Get The Most Value From Your SAP CRM

Focus On What You Do Best, Let Us Work The Details

Today’s sales teams have to be agile, with a clear picture of the target and their next actions. Sales relies on accurate data to build a clear picture of the audience they’re speaking with. They don’t need the difficulty of handling overly complicated software that gets in their way.

Enter the new SAP Customer Relationship Management (CRM) suite. Its new interface is as easy to navigate as a social media feed. Pool together the expertise of the sales team to handle accounts and make the sale. The SAP CRM is available wherever you can connect to the internet – or not. Its content is downloadable, so you can work offline, too.

Improve Your Customer-Focus

A happy customer is a loyal customer – an adage that goes beyond first impressions. Every single interaction between your customer and your business should leave your customer feeling satisfied. Recent updates to SAP’s CRM suite puts an emphasis on the customer – their needs, their pain points and their privacy. This novel approach in the world of CRM allows your business to reach higher levels of customer service excellence.

Your customers expect a certain right to privacy, and overstepping this can make your business feel “creepy”. SAP has you covered by taking a customer-first approach to security. Customers can give permission on what personal data they’re willing to share. This lets you act while respecting their privacy and stay in line with data protection regulations. Plus, SAP keeps accounts safe with secure registration and access for your customers.

Why Choose Us?


Cost effective



Macro has been engaged with the redesigning of our Marketo/Salesforce integration this year. They were very creative in their approach to identify a solution and very consistent in their on-time delivery of the solution. We couldn’t have done it without the Macro team.

- By Rosalin, Sales & Marketing Director

We love how Macro provides a one-stop-shop for marketing strategy, design and CRM work necessary to make all of our demand generation initiatives work. Thank you guys!

- By Robert, CEO

It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!

- By Dasha, Marketing Manager

he expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.

- By Tom, Demand Generation Director

Trusted By Leading Marketing Departments

MarTech Partnerships & Recognitions

As a Bronze Solution Partner, Macro has access to extended benefits offered by the Solution Partner Program.

Macro was declared a winner for Best Professional Services during an awards ceremony for the SME National Business Awards.

Macro is a dedicated member of, and enjoys the benefits provided by the Canadian Marketing Association.

Macro is recognized as a Marketo Silver Partner, fully qualifying us to help you set up, integrate, and take advantage of the Marketo Engagement Platform.


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