Marketing & Sales Operations Resources

Grow your revenue & scale your business

Macro marketing operations agency

Marketing Automation & CRM Expertise

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Business Outcomes For Our Clients

The impact we have for our clients

Growth & Scale

Increase revenue and scale your supporting digital operations

Alignment

Streamlined process between marketing, sales, IT and partner teams
Happy Customers

Better CX

Improved customer experiences powered by digital tech

Teams We Service

Discover what our capabilities can do for you
Demand
Generation
Channel
Marketing
Marketing
Operations
Martech
& CRM
Data &
Analytics
Sales
Operations

Strategies that work for you

Without confusing you with buzzwords or shiny objects, let’s build custom demand generation strategies that work for your business:

  • Generating better MQLs 
  • Lead generation website
  • Create content for each buying person
  • Building the right ABM approach
LEARN HOW

Partner marketing strategies

Companies that want to generate more leads from their channel come to us for various help:

  • Joined marketing campaigns
  • Strategic alliances concierge
  • Partner revenue attribution
  • Managing MDF
LEARN HOW

Operate with the efficiency

Global marketing operations come to us when they need resources and better process:

  • Campaign operations
  • Global capabilities
  • Marketing process outsourcing
  • Translations & localization
LEARN HOW

More value from your digital platforms

Managing your revenue technology can quickly become cumbersome. Companies that come to us are usually in several situations

  • Implementation resources are needed
  • The tech stack needs to be optimized
  • Tech expert is leaving the company
  • Tech vendor sourcing 
LEARN HOW

Data-driven decision

Our data operations and reporting expertise helps company make better data-driven decisions:

  • Attribution models and KPIs
  • Campaign tracking and reporting
  • Marketing database management
  • CRM data clean-up and deduplication
LEARN HOW

Enable your sales team

Pipeline is oxygen for your business. We want to help you breathe better. What value we bring:

  • Improve lead management and qualification
  • Create sales enablement content
  • Improve your CRM data
  • Telemarketing follow-up services
LEARN HOW

Global Marketing Operations Resources

Digital capabilities speaking multiple languages
LEARN MORE

Learn From Our Experience

  • Partner Marketing Case Study

    How Macro Built a Global Concierge Team

    The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.
    VIEW OUR CASE STUDY
  • Lead Nurturing Case Study

    How Lead Nurturing Improves Your Pipeline

    The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).
    VIEW OUR CASE STUDY
  • Marketing Operations_Case Study

    How Macro Managed an Outsourced Demand Generation Center

    The client provides financial services to health professionals who’s clients benefit from investment and financial advice relating to their practices. Their marketing strategy consists of both virtual and physical events.
    VIEW OUR CASE STUDY

Learn Best Practices

Blog Post Featured Image

ZiftONE product updates - Sep 2022

ZiftONE already boasts a comprehensive suite of partner and channel marketing tools, so we were thrilled to learn that more had been added.  Contact us to learn how our team of partner marketing experts can help you leverage these and other platform features to enhance your partner experience.  4 new features that you might want […]
READ BLOG
Blog Post Featured Image

Marketo Folder Structure and Naming Convention

Your Marketo folder structure is seemingly one of the most overlook-able aspects of your Marketo setup. You’re usually more worried about your programs, your forms and landing pages, your SFDC sync, but not much thought is almost ever given on the folder setup in the Marketing Activities section. You might think it’s not worth the […]
READ BLOG
Blog Post Featured Image

When to Work with a Channel Marketing Agency

Many channel partners don’t have the resources or the skill sets to create go-to-market strategies on their own. In many cases, they lack a dedicated marketing team—often it is one or two people whose primary role is something else. A channel marketing agency can bridge this gap.  The agency can operate in two key ways: […]
READ BLOG
MORE INSIGHTS

Best Professional Services

A Natural Extension of Your Team

We won an award! Macro was recognized by Canadian SME National Business Awards and The Minister of Small Business, Export Promotion and International Trade for Best Professional Services.
READ THE NEWS
Macromator Winner Awards

MarTech Partnerships & Recognitions

Marketo Bronze Partner
Best Professional Services Winner
Canadian Marketing Association Member
HubSpot Solution Partner Program