The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.
The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).
How Macro Managed an Outsourced Demand Generation Center
The client provides financial services to health professionals who’s clients benefit from investment and financial advice relating to their practices. Their marketing strategy consists of both virtual and physical events.
Macro helps both the vendor and its partners to run joined digital marketing campaigns for lead generation. B2B organizations selling through channels rely heavily on their partners to drive sales. 65% of organizations view partnerships as very important to their future according to HubSpot’s State of Partner Ops and Programs report. Challenges faced by channel […]
Salesforce Optimizer is a free, easy-to-use tool that you should be using on a regular basis. Think of it like removing lint from a lint trap, replacing air filters in your home, or changing the oil in a vehicle. It’s a basic maintenance procedure that keeps your org from becoming too cluttered. As you use […]
ZiftONE already boasts a comprehensive suite of partner and channel marketing tools, so we were thrilled to learn that more had been added. Contact us to learn how our team of partner marketing experts can help you leverage these and other platform features to enhance your partner experience. 4 new features that you might want […]
We won an award! Macro was recognized by Canadian SME National Business Awards and The Minister of Small Business, Export Promotion and International Trade for Best Professional Services.