Global Resources
B2B Marketing

A natural extension of your B2B marketing team

Extend Your Team

Revenue Operations
Tech Expertise

Marketing automation & CRM consultants

Extend Your Team
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Channel Marketing Consulting

Drive growth via partner marketing strategies and tactics

Learn How

Marketing Automation & CRM Expertise

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Business Outcomes For Our Clients

The impact we have for our clients

Growth & Scale

Increase revenue and scale your supporting digital operations

Alignment

Streamlined process between marketing, sales, IT and partner teams
Happy Customers

Better CX

Improved customer experiences powered by digital tech

Teams We Service

Discover what our capabilities can do for you
Demand
Generation
Channel
Marketing
Marketing
Operations
Martech
& CRM
Data &
Analytics
Sales
Operations

Strategies that work for you

Without confusing you with buzzwords or shiny objects, let’s build custom demand generation strategies that work for your business:

  • Generating better MQLs 
  • Lead generation website
  • Create content for each buying person
  • Building the right ABM approach
LEARN HOW

Partner marketing strategies

Companies that want to generate more leads from their channel come to us for various help:

  • Joined marketing campaigns
  • Strategic alliances concierge
  • Partner revenue attribution
  • Managing MDF
LEARN HOW
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Operate with the efficiency

Global marketing operations come to us when they need resources and better process:

  • Campaign operations
  • Global capabilities
  • Marketing process outsourcing
  • Translations & localization
LEARN HOW

More value from your digital platforms

Managing your revenue technology can quickly become cumbersome. Companies that come to us are usually in several situations

  • Implementation resources are needed
  • The tech stack needs to be optimized
  • Tech expert is leaving the company
  • Tech vendor sourcing 
LEARN HOW

Data-driven decision

Our data operations and reporting expertise helps company make better data-driven decisions:

  • Attribution models and KPIs
  • Campaign tracking and reporting
  • Marketing database management
  • CRM data clean-up and deduplication
LEARN HOW

Enable your sales team

Pipeline is oxygen for your business. We want to help you breathe better. What value we bring:

  • Improve lead management and qualification
  • Create sales enablement content
  • Improve your CRM data
  • Telemarketing follow-up services
LEARN HOW

Global Digital Marketing Resources

Secure expert capabilities working as a natural extension of your team
LEARN MORE

Learn From Our Experience

  • Partner Marketing Case Study

    How Macro Built a Global Concierge Team

    The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.
    VIEW OUR CASE STUDY
  • Lead Nurturing Case Study

    How Lead Nurturing Improves Your Pipeline

    The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).
    VIEW OUR CASE STUDY
  • Marketing Operations_Case Study

    How Macro Managed an Outsourced Demand Generation Center

    The client provides financial services to health professionals who’s clients benefit from investment and financial advice relating to their practices. Their marketing strategy consists of both virtual and physical events.
    VIEW OUR CASE STUDY

Learn Best Practices

Blog Post Featured Image

Why Work with a Global B2B Marketing Agency?

B2B marketing teams struggle with not having the resources or the tech experience necessary , or facing barriers within a new, global team due to differences in time zones, languages, and cross-cultural understandings. Let a global operations agency be your digital marketing partner that helps your business scale up effectively and efficiently. With the experience […]
READ BLOG
Blog Post Featured Image

Content Marketing Best Practices for Supporting Channel Partners

As a vendor, you want to make sure that your partners are given as many tools and support as possible to help them close leads and drive revenue. Content marketing can be a tremendous asset to those partners if done right—not to mention, it’s a worthwhile way for you to stand out from other vendors […]
READ BLOG
Blog Post Featured Image

ZiftONE Product Updates - June 2023

ZiftONE, a leading channel marketing platform, has recently released an exciting set of updates that further enrich its already comprehensive suite of tools. These new features empower businesses to enhance their partner experience, streamline their marketing efforts, and maximize their success in the channel.  4 new features you might want to check out: 1. Write […]
READ BLOG
MORE INSIGHTS

Best Professional Services

A Natural Extension of Your Team

We won an award! Macro was recognized by Canadian SME National Business Awards and The Minister of Small Business, Export Promotion and International Trade for Best Professional Services.
READ THE NEWS
Macromator Winner Awards

MarTech Partnerships & Recognitions

Marketo Bronze Partner
Best Professional Services Winner
Canadian Marketing Association Member
HubSpot Solution Partner Program

Trusted by amazing marketing teams like yours

Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

Senior Manager, Demand Generation at Swift Medical
Swift Medical

Macro team is such valuable marketing operations partners! Congrats on industry recognition.

Director of Marketing
Torani

Working with Macromator has been a great experience from day one, they have augmented our knowledge in the PRM domain significantly, and provided strong and flexible technical support. I strongly recommend engaging with Macromator, if you are looking to build or expand your corporate PRM capabilities.

Digital Strategy Consultant
Novozymes
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