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Your Needs
B2B MARKETING
Partner & Channel Marketing

Empower your channel partners. Build a marketing and sales pipeline together.

Campaigns & Programs

B2B campaigns powered by content and experiences that resonate in today’s modern world.

Global Marketing Concierge

Cost-efficient and seamless global marketing operations experts.

Webinar Services

Supercharge your online events and webinars in the new remote age.

Account Based Marketing

Target accounts, but speak to people.

TECH SIMPLIFIED
MarTech Advisory & Training

Create a solid foundation of understanding and leveraging your digital tools.

Salesforce Consulting

Certified specialists for Salesforce solutions

Marketo Consulting

Marketo certified specialists

ZINFI Consulting

ZINFI expertise to support your partner marketing platform.

Pardot Consulting

Pardot certified specialists

HubSpot Consulting

HubSpot specialists for your marketing needs

MARKETING OPERATIONS
Managed Services

Extend your marketing team.

Content & Template Design

Deliver your message with the right content.

Demand Gen Strategies

Macro’s demand generation strategies.

Business Process Outsourcing

Eliminate marketing bottlenecks.

Data Operations

Fine tuning and optimization of your marketing tech stack.

Our Capabilities
HOW WE WORK
Our Clients

Explore the clients we've worked with.

Case Studies
WHAT WE THINK
Resources

Real Business Impact from Marketing Operations.

Our Expertise

Retainer or project based support.

WHERE TO FIND US
Community

Learn about the Martech Community.

Careers

We're hiring, take a look why you should join Macro today.

Contact Us

We want to help you create magical customer experiences.

About Us
Resources
Talent

HubSpot Strategies and Tactical Expertise

Focus on what you do best, and we will take care of the details

SPEAK TO AN ADVISOR

What Macro helps you achieve with HubSpot

Macro’s HubSpot experts and strategists will help you get the most value out of your HubSpot marketing automation. We can help you create automation solutions or act as extra hands & brains for your campaigns.

HubSpot lead qualification

Score and Grade your best leads

Find more Marketing Qualified Leads (MQLs) and Ideal Customer Profiles (ICU). We can show you how to qualify your prospects who are looking to make a purchase. HubSpot’s lead scoring and grading capabilities can seriously improve your qualification process. They include:

  • Demographic & behavioural lead scoring
  • Account scoring
  • Assessment of sales readiness
  • Empirically validated buying personas
  • Timely sales notifications
Marketing Operations Support

Techniques for HubSpot lead nurturing

Nurture all stages of your funnel and all your audiences

Moving prospects down your pipeline faster should be a big focus. We can help with:

  • Tracking and analysis
  • Strategies & implementation for nurture goals
  • Target audience tailored content
Macro Strategy Sprints

Design and creativity for HubSpot

Are your templates Responsive and Dark Mode compatible?

Macro can customize email and landing page templates for your HubSpot CRM. Better design results in stronger communication across the board. Our creative capacities include:

  • Mobile-friendly landing pages and email templates
  • Dynamic content
  • Styling webforms
  • Cloneable templates
Macro is a partner in marketing operations
Templates

Advanced HubSpot services

Bring together multiple data sources

We come across many automation projects that need help with the geeky stuff. We’re not afraid to tackle:

  • Custom object integration
  • JavaScript development
  • Webhooks
  • API integrations
  • Advanced form functionality
MarTech & CRM Integration

Stream the Marketing and Sales Process

HubSpot Marketing and CRM Consulting makes sense

Ensure sales and marketing alignment by following a close loop feedback process between the two teams. Sounds easy? It's actually much more complicated said than done. Macro can help you use HubSpot to achieve just this. 

When Macro can help

We’ve helped HubSpot customers with a wide variety of needs.

HubSpot migrations needs to be accelerated

Know your critical path. Speed up your project with best practices

Macro has experience with many HubSpot migrations. We take pride in ensuring a smooth transition for all your assets and data. Our process involves:

  • Evaluating your migration readiness
  • Establishing a realistic time frame
  • Execute data migration first
  • Then migrate assets
  • Training your team on HubSpot
Attention to Process and Details

HubSpot support for global rollout

Global capabilities working in your time zone

Our expertise can help at scale. We’ve helped clients in expanding HubSpot automation at the global level, including:

  • Implementation across multiple geos
  • Translation and localization services
  • Localized support and campaigns
Global Marketing Team

Implementation & training for HubSpot

Get your team up and running 

Our HubSpot experts and strategists will help your in-house teams get up to speed, with training services that include:

  • Automation strategies for marketing
  • Simple and quick setup and configuration
  • If needed: custom CRM integration
Macro Events

HubSpot campaign execution

A natural extension of your team

We provide extra hands & brains to run campaigns, with the ability to scale up or down based on your needs. We’ve helped clients with:

  • Campaign management
  • Implementing measurement practices
  • Performance reporting
Macro Team Extension
Strategic Teams

Find out how you can Macro’s extensive Hubspot expertise

BOOK A CALL

Case Study

How Macro Built a Global Concierge Team

The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.

Macro helped the client by implementing of a Unified Channel Management platform over the course of two years for partners followed by the development of a global concierge team to strengthen Partner relationships. The results speak for themselves, with more than 80 partners engaged and 650+ Partner Registrations.
READ MORE
Partner Marketing Case Study

Tech Stacks We Work With

ALL
CRM
CONTENT HUBS
PARTNER MARKETING
MARKETING AUTOMATION
ACCOUNT BASED MARKETING
BUSINESS INTELLIGENCE
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Marketo Logo
Hubspot Logo
Salesforce Pardot
Google Cloud Logo
Uber Flip Logo
Tableau Logo
Pathfactory Logo
Zinfi Logo
Demand Base Logo
Terminus Logo
Salesforce Marketing Cloud
Cloudinary Logo
Google Cloud Data Studio
Microsoft Dynamics Logo
Salesforce Logo
Microsoft Dynamics Logo
Uber Flip Logo
Pathfactory Logo
Zinfi Logo
Salesforce Pardot
Marketo Logo
Hubspot Logo
Salesforce Pardot
Terminus Logo
Demand Base Logo
Tableau Logo

Learn Best Practices

How To Use A Content Hub

When creating an online presence, so many businesses simply throw their content up on a website or social media page and call it a day. After all, it’s digital – it can be changed.

Marketing Operations - Executive Breakfast in Toronto

In today’s marketing landscape, there are almost 7000 marketing technologies for companies to choose from. Bridging the gap between strategy and technology is an overwhelming and complex issue to address, as decisions surrounding the way forward can have wide ranging impacts.
MORE INSIGHTS

Trusted by amazing marketing teams like yours.

  • We love how Macro provides a one-stop-shop for marketing strategy, design and CRM work necessary to make all of our demand generation initiatives work. Thank you guys!

    Robert

    CEO

    It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!

    Dasha

    Marketing Manager

    The expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.

    Tom

    Demand Generation Director

  • Macro has been engaged with the redesigning of our Marketo/Salesforce integration this year. They were very creative in their approach to identify a solution and very consistent in their on-time delivery of the solution. We couldn’t have done it without the Macro team.

    Rosalin

    Sales & Marketing Director

    It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!

    Dasha

    Marketing Manager

    The expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.

    Tom

    Demand Generation Director

Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.
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