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Your Needs
B2B MARKETING
Partner & Channel Marketing

Empower your channel partners. Build a marketing and sales pipeline together.

Campaigns & Programs

B2B campaigns powered by content and experiences that resonate in today’s modern world.

Global Marketing Concierge

Cost-efficient and seamless global marketing operations experts.

Webinar Services

Supercharge your online events and webinars in the new remote age.

Account Based Marketing

Target accounts, but speak to people.

TECH SIMPLIFIED
MarTech Advisory & Training

Create a solid foundation of understanding and leveraging your digital tools.

Salesforce Consulting

Certified specialists for Salesforce solutions

Marketo Consulting

Marketo certified specialists

ZINFI Consulting

ZINFI expertise to support your partner marketing platform.

Pardot Consulting

Pardot certified specialists

HubSpot Consulting

HubSpot specialists for your marketing needs

MARKETING OPERATIONS
Managed Services

Extend your marketing team.

Content & Template Design

Deliver your message with the right content.

Demand Gen Strategies

Macro’s demand generation strategies.

Business Process Outsourcing

Eliminate marketing bottlenecks.

Data Operations

Fine tuning and optimization of your marketing tech stack.

Our Capabilities
HOW WE WORK
Our Clients

Explore the clients we've worked with.

Case Studies
WHAT WE THINK
Resources

Real Business Impact from Marketing Operations.

Our Expertise

Retainer or project based support.

WHERE TO FIND US
Community

Learn about the Martech Community.

Careers

We're hiring, take a look why you should join Macro today.

Contact Us

We want to help you create magical customer experiences.

About Us
Resources
Talent

Salesforce B2B marketing & sales services

Focus on what you do best, and we’ll run the Salesforce operations

SPEAK TO AN ADVISOR

If you need an extra hand with your Salesforce sales and marketing operations then we can help.

  • Improve your Salesforce CRM revenue operations with our team as your strategic operations partner.
  • Bottom line: we help hundreds of companies build and run sales and marketing operations poised for growth.
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Salesforce Services That Work for You

We'll help when you’re struggling

Macro can help when you're struggling with:

  • A messy marketing database—inconsistent data entry, duplicate contacts, hard-to-find information
  • A leaky or weak sales pipeline
  • Lead management and qualification falling behind in goals or targets
  • How to implement Account Based Marketing (ABM) and tracking in Salesforce CRM
  • Managing changes to your Salesforce configuration
MarTech & CRM Stack

Let us help you use Salesforce in a better way

When your core CRM runs smoothly, the health of the business improves as well. By tackling the problems above, you can:

  • Access critical marketing information significantly faster
  • Make better business decisions based on clean data
  • Increase the number of marketing qualified leads
  • Improve closing ratios
  • Create stronger bonds and performance across both sales and marketing teams
  • Enjoy a hassle-free administrative process

Salesforce Managed Services

A natural extension of your team

Macro are your extra hands and brains. Specifically, our team has supported clients with operations and tasks such as:
  • Building reports that your team can use
  • Customizing fields and solutions
  • Improving lead management
  • Cleaning sales & marketing data
  • Tracking lead generation sources
  • Tracking your pipeline and marketing stages
  • Planning, running and reporting on outreach campaigns
  • Managing opportunities and tracking revenue
  • Creating target audiences
  • Defining your data-driven buying personas
  • Managing marketing activities and campaigns
  • Creating marketing reports and dashboards to track ROI
  • Improving handover of leads to your sales
  • Assigning new leads generated to the correct sales rep
Macro Team Extension

Salesforce Sales Cloud Implementation & Training

Learn to make Salesforce work for you

In addition to these services, we can also train your team directly to become experts in their own right. Learn how you can implement the Salesforce Sales Cloud with Macro’s team of Salesforce experts.

Certified Salesforce Administrators

Much of the magic of successful Salesforce implementations happens ‘behind the scenes.’ Quality Salesforce admins are in high demand, as they hold the knowledge and expertise that can fine tune and customize a Salesforce instance to your organization’s specific needs.

Macro employs several fully certified Salesforce administrators, who can play crucial roles in training, implementation, and ongoing support of your revenue generating systems.

Macro Strategy Sprints

Certified Pardot Consultants

Macro also has Salesforce Certified Pardot consultants ready to help you get the most out of your Salesforce and Pardot investment. We’ll make sure both Pardot and Sales Cloud work hand-in-hand to support your marketing goals.

MarTech & CRM IntegrationRead more about our Pardot Consulting here

Speak to a Macro advisor about improving your B2B sales & marketing

BOOK A CALL

Case Study

How Lead Nurturing
Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).
READ MORE
Lead Nurturing Case Study

Tech Stacks We Work With

ALL
CRM
CONTENT HUBS
PARTNER MARKETING
MARKETING AUTOMATION
ACCOUNT BASED MARKETING
BUSINESS INTELLIGENCE
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Salesforce Pardot
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Uber Flip Logo
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Demand Base Logo
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Salesforce Marketing Cloud
Cloudinary Logo
Google Cloud Data Studio
Microsoft Dynamics Logo
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Microsoft Dynamics Logo
Uber Flip Logo
Pathfactory Logo
Zinfi Logo
Salesforce Pardot
Marketo Logo
Hubspot Logo
Salesforce Pardot
Terminus Logo
Demand Base Logo
Tableau Logo

Learn Best Practices

Magical MarTech Experiences

Recently, Scott Brinker posted this graphic and said, “I’m fascinated by supposed dichotomies in marketing and martech. How do you create a marketing org that is both automated and human?” As marketing technology experts, we can’t simply wonder about how this balance between automation and humanity works—we need to live it, sell it, and teach it in order to survive!

Power Up Your Channel With a Global Concierge Service

A concierge team’s focus is working closely with your partners to run the local execution of marketing programs and campaigns. They collaborate with different partners within regions or market segments. Concierge teams may also play a role in developing the core campaign components for the vendor, depending on the depth and breadth of the vendor’s marketing arm.
MORE INSIGHTS

Trusted by amazing marketing teams like yours.

  • Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
    I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

    Justyna McCaig 

    Senior Manager, Demand Generation at Swift Medical

    Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

    Jeff Morgan, Chief Marketing Officer

    Dentist Advisors

    Macro team is such valuable marketing operations partners! Congrats on industry recognition.

    Jennifer Morimoto, Director of Marketing

    Torani

Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.
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