Partner Enablement Services

Turn your channel marketing into a consistent pipeline engine. From onboarding and platform optimization to campaign execution, our global concierge teams ensure partners don’t just get enabled, they drive channel marketing revenue.
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Partner Marketing Platform Services for Global B2B Channel Programs

Composed of skilled digital marketers, we can help you establish strong partner relationships and a partner-sourced pipeline.
Here are just a few of the many things our Global Concierge team can do for your business:
  • Onboard & activate your partners in the platform
  • Execute more campaigns faster
  • Create & upload relevant content
  • Track activity to pipeline results
Macro offers you flexibility in our global concierge services. We don’t believe in a one-size-fits-all approach!

Key Benefits of Macro’s Approach

1.

Consistent partner activation at scale

Structured onboarding, training, and in-region support ensure partners are enabled and ready to execute—across every market.

2.

Higher portal adoption and engagement

We optimize your PRM and TCMA platforms so partners actually use them—through better structure, content, and ongoing support.

3.

Faster campaign execution

Pre-built, ready-to-launch campaigns allow partners to go to market in days, not weeks.

4.

Measurable pipeline impact

We connect partner activity to real outcomes—tracking engagement, pipeline contribution, and revenue by partner and region.

TALK TO A MARKETING PLATFORM EXPERT
Macro professional support for your partner ecosystem

How Macro Supports Your Partner Ecosystem

  1. Onboarding and enablement
    Structured onboarding, platform training, and ongoing education delivered by in-region teams.
  2. Partner portal optimization
    We turn your PRM, PMM and TCMA into a working system—improving usability, content structure, and platform governance.
  3. Campaign execution services
    Partners get ready-to-launch campaigns and hands-on support to ensure execution actually happens.

Why Work With Macro

✅

A true extension of your channel team & partners

We embed into your partner marketing operations, managing enablement, platform usage, and execution.

✅

Global, multilingual delivery

Teams across NA, LATAM, EMEA, and APAC support partners in-region and in their language.

✅

Better services than vendor support

Macro team is more versatile and works faster than expensive PMM/PRM/TCMA support from software vendors

✅

Expertise in multiple digital marketing platforms

Macro specializes in multiple partner marketing platforms, automation and customer relationship management platforms which our customers use.

WORK WITH US

Proven Impact

200

%

Increase in campaign execution capacity

55

%+

Improvement in lead-to-MQL conversion
UP TO

10

x ROI

Up to 10x ROI on partner marketing investment

Your Partner Ecosystem Deserves More Than Tools

Platforms and content don’t drive revenue on their own.
Macro ensures:
  • Partners are onboarded
  • Platforms are used
  • Campaigns are executed
  • Pipeline is generated
3D abstraction of Macro's Partner Ecosystem Services

Book a Platform Health-Check

Whether you’re scaling your program, improving adoption, or driving more partner-sourced revenue, Macro helps you turn enablement into execution.
BOOK PLATFORM HEALTH-CHECK

Frequently Asked Questions

When should we invest in partner platform services?

When your partner program is growing, but partner portal adoption is low, execution is inconsistent, or internal teams are overloaded.

What’s the difference between my current support and Macro’s portal services?

Macro offers faster services, experience in multiple platforms, and a team of global concierge to work closely with your partners.

What Platforms do you specialize in? *REVIEW!!!

Macro has hands-on expertise across several platforms including Hubspot, Salesforce, Adobe Marketo, Mindmatrix, StructuredWeb, Unifyr, and ZINFI.

When do customers use platform services?

Global channel marketing teams come to Macro when they need to implement or migrate to a new PRM/PMM/TCMA platform. If you already have a platform in place, we can do a quick Health-Check to look for optimization opportunities.

How quickly can we see results?

Most clients see improvements in activation, execution, and pipeline contribution within 3–6 months.

Platforms We Love Working With

Expertise in TCMA, PRM, MAP, and CRM

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See How Our Partner Marketing Expertise Can Help

Case Study: Global Concierge & Partner Marketing Platform Services

Seize the potential hidden in what concierge services and partner marketing experts can do for your business! After working with Macro, this business saw their campaign execution capacity increased by 200%, leading to a 55.31% increase in Lead-to-MQL ratio in just one year.
View Case Study
Two pages from Macro's case study on lead nurturing.