Pardot Experts & Marketing Strategists

Focus on what you do best, and we can handle the details

Our team of Pardot experts and strategists want to maximize the value of your Pardot investment. We can help you build new automation solutions or act as a helping hand for your communication needs.

What Macro helps you achieve in Pardot

Pardot lead qualification

Get more Marketing Qualified Leads (MQLs). We can teach you how to qualify your prospects who have high purchase intent. Pardot’s lead scoring and grading capabilities will be an asset for your qualification process. They include:

  • Demographic & behavioural lead scoring
  • Account scoring
  • Assessment of sales readiness
  • Empirically validated buying personas
  • Timely sales notifications
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Techniques for Pardot lead nurturing

Getting prospects down your pipeline faster should be a major focus. Macro can help with:

  • Tracking and analysis
  • Strategies & implementation for nurture goals
  • Target audience tailored content

Design and creative for Pardot

We can customize email and landing page templates for Pardot. Improved design results in stronger communication across the board. Our creative services include:

  • Mobile-friendly landing pages and email templates
  • Dynamic content
  • Styling webforms
  • Cloneable templates
Building Websites - Macromator

Advanced Pardot services

We come across many automation projects that need help with the geeky stuff. We’re not afraid to tackle:

  • Custom object integration
  • JavaScript development
  • Webhooks
  • API integrations
  • Advanced form functionality

When Macro can help

We’ve helped Pardot customers with a range of needs.

Pardot migration needs to be fast and efficient

We’ve completed many Pardot migrations. We take pride in ensuring a smooth transition for all your assets and data. Our process involves:

  • Evaluating your migration readiness
  • Establishing a realistic time frame
  • Execute data migration first
  • Then migrate assets
  • Training your team on Pardot
Asset Selections - Macromator

Pardot support for global rollouts

Our expertise can help at scale. We have experience in expanding Pardot automation at the global level, including:

  • Implementation across multiple geos
  • Translation and localization services
  • Localized support and campaigns
Localised and Global Rollouts - Macromator

Implementation & training for Pardot

Our certified Pardot consultants will help your in-house resources get up to speed, with training services that include:

  • Automation strategies for marketing
  • Simple and quick setup and configuration
  • If needed: custom CRM integration

Pardot campaign execution

We provide extra hands & brains to run campaigns, with the ability to scale up or down according to your needs. We’ve helped clients with:

  • Campaign management
  • Implementing measurement practices
  • Performance reporting
Campaign Management - Macromator

Find out how Macro’s extensive Pardot expertise can help you

Case Studies

How Macro Built a Global Concierge Team

The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.

Macro helped the client by implementing of a Unified Channel Management platform over the course of two years for partners followed by the development of a global concierge team to strengthen Partner relationships. The results speak for themselves, with more than 80 partners engaged and 650+ Partner Registrations.


Tech Stacks We Work With

Can’t see your stack? We might still be able to help. Contact us to find out more.

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Macro Wins Award for Best Professional Services

Macro Wins Award for Best Professional Services

Canadian SME National Business Awards January 29, 2020 (Toronto, CANADA) – Macro, a B2B sales and marketing operations agency, has been awarded the CanadianSME National Business Award for Best Professional Services. Founder and President Dan Radu with Macro marketing specialists Joshua P’ng, Diego Garcia and Carla Herrera at the CanadianSME National Business Awards at the Metro Toronto Convention Centre on Tuesday night in Toronto

Trusted by amazing marketing teams like yours.

Macro has been engaged with the redesigning of our Marketo/Salesforce integration this year. They were very creative in their approach to identify a solution and very consistent in their on-time delivery of the solution. We couldn’t have done it without the Macro team.

Rosalin Sales & Marketing Director

We love how Macro provides a one-stop-shop for marketing strategy, design and CRM work necessary to make all of our demand generation initiatives work. Thank you guys!

Robert CEO

It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!

Dasha Marketing Manager

The expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.

Tom Demand Generation Director

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