Pardot Consulting Services

A natural extension of your team


Our team of Pardot experts and strategists want to maximize the value of your Pardot investment. We can help you build new automation solutions or act as a helping hand for your communication needs.

How Pardot Experts Can Help Your Team

What You Can Achieve with Pardot

Pardot lead qualification

Sales Funnel

Get more Marketing Qualified Leads (MQLs). We can teach you how to qualify your prospects who have high purchase intent. Pardot’s lead scoring and grading capabilities will be an asset for your qualification process. They include:

  • Demographic & behavioural lead scoring
  • Account scoring
  • Assessment of sales readiness
  • Empirically validated buying personas
  • Timely sales notifications

Techniques for Pardot lead nurturing

Engagement Studio and beyond

Macro Strategy Sprints

Getting prospects down your pipeline faster should be a major focus. Macro can help with:

  • Tracking and analysis
  • Strategies & implementation for nurture goals
  • Target audience tailored content

Design and creative for Pardot

We can customize email and landing page templates for Pardot. Improved design results in stronger communication across the board. Our creative services include:

  • Mobile-friendly landing pages and email templates
  • Dynamic content
  • Styling webforms
  • Cloneable templates
Happy Customers

Advanced Pardot services

More than just email blasts

We come across many automation projects that need help with the geeky stuff. We’re not afraid to tackle:

  • Custom object integration
  • JavaScript development
  • Webhooks
  • API integrations
  • Advanced form functionality
MarTech & CRM Integration

When Macro can help

We’ve helped Pardot customers with a range of needs in many situations

Pardot migration needs to be fast and efficient

Follow the Gold Standard

We’ve completed many Pardot migrations. We take pride in ensuring a smooth transition for all your assets and data. Our process involves:

  • Evaluating your migration readiness
  • Establishing a realistic time frame
  • Execute data migration first
  • Then migrate assets
  • Training your team on Pardot
Attention to Process and Details

Pardot support for global rollouts

Global capabilities working in your time zone

Our expertise can help at scale. We have experience in expanding Pardot automation at the global level, including:

  • Implementation across multiple geos
  • Translation and localization services
  • Localized support and campaigns
Global Marketing Team

Implementation & training for Pardot

Start with best practices

Our certified Pardot consultants will help your in-house resources get up to speed, with training services that include:

  • Automation strategies for marketing
  • Simple and quick setup and configuration
  • If needed: custom CRM integration
Macro Events

Pardot campaign execution

A natural extension of your team

We provide extra hands & brains to run campaigns, with the ability to scale up or down according to your needs. We’ve helped clients with:

  • Campaign management
  • Implementing measurement practices
  • Performance reporting
Macro Team Extension

Find out how our strong Pardot expertise can help you


Case Study

How Macro Built a Global Concierge Team

The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.

Macro helped the client by implementing of a Unified Channel Management platform over the course of two years for partners followed by the development of a global concierge team to strengthen Partner relationships. The results speak for themselves, with more than 80 partners engaged and 650+ Partner Registrations.
Partner Marketing Case Study

Tech Stacks We Work With

Salesforce LogoMarketo LogoHubspot LogoSalesforce PardotTableau LogoZinfi LogoGoogle Cloud Data StudioDrift LogoZift SolutionsZoom Info Logoneverbounce-logo6sense logo
Salesforce Logo
Uber Flip Logo
Zinfi LogoZift Solutions
Marketo LogoHubspot LogoSalesforce PardotDrift Logo
6sense logo
Tableau LogoZoom Info Logoneverbounce-logo

Learn Best Practices

Macro Wins Award for Best Professional Services

Canadian SME National Business Awards January 29, 2020 (Toronto, CANADA) – Macro, a B2B sales and marketing operations agency, has been awarded the CanadianSME National Business Award for Best Professional Services. Founder and President Dan Radu with Macro marketing specialists Joshua P’ng, Diego Garcia and Carla Herrera at the CanadianSME National Business Awards at the Metro Toronto Convention Centre on Tuesday night in Toronto

Tips to Manage Your B2B Marketing Automation Database

Database management is often overlooked, but it shouldn’t be - because good, clean data is the secret of the successful modern marketer. Like a vehicle, it needs to be regularly maintained, fine tuned and cleaned to keep it at optimal performance.

Trusted by amazing marketing teams like yours

Macro team is such valuable marketing operations partners! Congrats on industry recognition.

Director of Marketing

Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

Chief Marketing Officer
Dentist Advisors

Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

Senior Manager, Demand Generation at Swift Medical
Swift Medical
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