macromator logo svg
Your Needs
B2B MARKETING
Partner & Channel Marketing

Empower your channel partners. Build a marketing and sales pipeline together.

Campaigns & Programs

B2B campaigns powered by content and experiences that resonate in today’s modern world.

Global Localization Resources

Cost-efficient and seamless global marketing operations experts.

Webinar Services

Supercharge your online events and webinars in the new remote age.

Account Based Marketing

Target accounts, but speak to people.

MARTECH SOLUTIONS
Salesforce Consulting

Certified specialists for Salesforce solutions

Marketo Consulting

Marketo certified specialists

HubSpot Consulting

HubSpot specialists for your marketing needs

ZINFI Consulting

ZINFI expertise to support your partner marketing platform.

Pardot Consulting

Pardot certified specialists

Zift Consulting

Zift expertise to support your partner marketing platform.

MARKETING OPERATIONS
Managed Services

Extend your marketing team.

Content & Template Design

Deliver your message with the right content.

Demand Gen Strategies

Macro’s demand generation strategies.

Business Process Outsourcing

Eliminate marketing bottlenecks.

Data Operations

Fine tuning and optimization of your marketing tech stack.

Global Concierge Service

Cost-efficient and seamless global marketing operations experts.

Our Capabilities
HOW WE WORK
Our Clients

Explore the clients we've worked with.

Case Studies
WHAT WE THINK
Resources

Real Business Impact from Marketing Operations.

Our Expertise

Retainer or project based support.

WHERE TO FIND US
Community

Learn about the Martech Community.

Careers

We're hiring, take a look why you should join Macro today.

Contact Us

We want to help you create magical customer experiences.

About Us
Resources
Talent

Pardot Consulting Services

A natural extension of your team

SPEAK TO AN ADVISOR

Our team of Pardot experts and strategists want to maximize the value of your Pardot investment. We can help you build new automation solutions or act as a helping hand for your communication needs.

How Pardot Experts Can Help Your Team

What You Can Achieve with Pardot

Pardot lead qualification

Sales Funnel

Get more Marketing Qualified Leads (MQLs). We can teach you how to qualify your prospects who have high purchase intent. Pardot’s lead scoring and grading capabilities will be an asset for your qualification process. They include:

  • Demographic & behavioural lead scoring
  • Account scoring
  • Assessment of sales readiness
  • Empirically validated buying personas
  • Timely sales notifications

Techniques for Pardot lead nurturing

Engagement Studio and beyond

Macro Strategy Sprints

Getting prospects down your pipeline faster should be a major focus. Macro can help with:

  • Tracking and analysis
  • Strategies & implementation for nurture goals
  • Target audience tailored content

Design and creative for Pardot

We can customize email and landing page templates for Pardot. Improved design results in stronger communication across the board. Our creative services include:

  • Mobile-friendly landing pages and email templates
  • Dynamic content
  • Styling webforms
  • Cloneable templates
Happy Customers

Advanced Pardot services

More than just email blasts

We come across many automation projects that need help with the geeky stuff. We’re not afraid to tackle:

  • Custom object integration
  • JavaScript development
  • Webhooks
  • API integrations
  • Advanced form functionality
MarTech & CRM Integration

When Macro can help

We’ve helped Pardot customers with a range of needs in many situations

Pardot migration needs to be fast and efficient

Follow the Gold Standard

We’ve completed many Pardot migrations. We take pride in ensuring a smooth transition for all your assets and data. Our process involves:

  • Evaluating your migration readiness
  • Establishing a realistic time frame
  • Execute data migration first
  • Then migrate assets
  • Training your team on Pardot
Attention to Process and Details

Pardot support for global rollouts

Global capabilities working in your time zone

Our expertise can help at scale. We have experience in expanding Pardot automation at the global level, including:

  • Implementation across multiple geos
  • Translation and localization services
  • Localized support and campaigns
Global Marketing Team

Implementation & training for Pardot

Start with best practices

Our certified Pardot consultants will help your in-house resources get up to speed, with training services that include:

  • Automation strategies for marketing
  • Simple and quick setup and configuration
  • If needed: custom CRM integration
Macro Events

Pardot campaign execution

A natural extension of your team

We provide extra hands & brains to run campaigns, with the ability to scale up or down according to your needs. We’ve helped clients with:

  • Campaign management
  • Implementing measurement practices
  • Performance reporting
Macro Team Extension

Find out how our strong Pardot expertise can help you

BOOK A CALL

Case Study

How Macro Built a Global Concierge Team

The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.

Macro helped the client by implementing of a Unified Channel Management platform over the course of two years for partners followed by the development of a global concierge team to strengthen Partner relationships. The results speak for themselves, with more than 80 partners engaged and 650+ Partner Registrations.
READ MORE
Partner Marketing Case Study

Tech Stacks We Work With

ALL
CRM
CONTENT HUBS
PARTNER MARKETING
MARKETING AUTOMATION
ACCOUNT BASED MARKETING
BUSINESS INTELLIGENCE
Salesforce LogoMarketo LogoHubspot LogoSalesforce PardotGoogle Cloud LogoUber Flip LogoTableau LogoZinfi LogoDemand Base LogoCloudinary LogoGoogle Cloud Data StudioDrift LogoZift Solutions
Salesforce Logo
Uber Flip Logo
Zinfi LogoZift Solutions
Marketo LogoHubspot LogoSalesforce PardotDrift Logo
Demand Base Logo
Tableau Logo

Learn Best Practices

Macro Wins Award for Best Professional Services

Canadian SME National Business Awards January 29, 2020 (Toronto, CANADA) – Macro, a B2B sales and marketing operations agency, has been awarded the CanadianSME National Business Award for Best Professional Services. Founder and President Dan Radu with Macro marketing specialists Joshua P’ng, Diego Garcia and Carla Herrera at the CanadianSME National Business Awards at the Metro Toronto Convention Centre on Tuesday night in Toronto

Tips to Manage Your B2B Marketing Automation Database

Database management is often overlooked, but it shouldn’t be - because good, clean data is the secret of the successful modern marketer. Like a vehicle, it needs to be regularly maintained, fine tuned and cleaned to keep it at optimal performance.
MORE INSIGHTS

Trusted by amazing marketing teams like yours.

  • Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
    I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

    Justyna McCaig 

    Senior Manager, Demand Generation at Swift Medical

    Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

    Jeff Morgan, Chief Marketing Officer

    Dentist Advisors

    Macro team is such valuable marketing operations partners! Congrats on industry recognition.

    Jennifer Morimoto, Director of Marketing

    Torani

Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.
crosschevron-downtext-align-right