Macro Thoughts: A B2B Marketing Blog

What should your marketing team pay attention to these days?

It might be a current trend in channel marketing or the latest ZiftONE update – at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
HubSpot Summer 2024 updates

HubSpot Summer 2024 updates

Hubspot, one of the most high-level Customer Relationship Management (CRM) platforms in the MarTech space, announced an interesting pack of updates lately and Macro is excited to lay out the most important ones for you.
Scale Up with Fractional Marketing Agency Specialists

Scale Up with Fractional Marketing Agency Specialists

Hit your targets with on-demand global resources and KO your marketing objectives! It’s all possible when you have Macro’s fractional marketing agency specialists in your corner.
How a Global Partner Marketing Concierge Team Can Drive Channel Revenue

How a Global Partner Marketing Concierge Team Can Drive Channel Revenue

Strong partnerships and relationships have always been one of the most important pillars of successful businesses. A concierge team represents a powerful mix of partner and channel marketing expertise that can fast-track your partners to revenue.
From Strategy to Success: Mastering Channel Marketing to Craft Winning Programs

From Strategy to Success: Mastering Channel Marketing to Craft Winning Programs

It’s time to supercharge your channel marketing game! In this podcast recap, Dan Radu talks nine successful strategies that can help your business craft winning programs that generate more leads.
Co-marketing Campaigns: The Amazing Potential of Co-operation

Co-marketing Campaigns: The Amazing Potential of Co-operation

Business partners can dramatically broaden their audiences while saving plenty of time and money when running co-marketing campaigns. Let’s outline all the benefits!
Interweaving Globalization with Technology Marketing: 5 Steps to Success

Interweaving Globalization with Technology Marketing: 5 Steps to Success

Businesses can overcome the challenges of global marketing and thrive in the interconnected world by standardizing operations, maintaining a shared vision, accommodating regional needs, and paying attention to your team’s wellbeing and potential.
Futureproof Your Marketing Career: 9 Skills You Absolutely Need

Futureproof Your Marketing Career: 9 Skills You Absolutely Need

The marketing landscape is evolving rapidly. Today's marketers need a strong foundation in technology and data analysis, while marketing leaders are often overseeing both sales and marketing funnel operations.
Harmonizing Innovative MarTech Adoption and Go-to-Market Strategies

Harmonizing Innovative MarTech Adoption and Go-to-Market Strategies

How do successful businesses choose their marketing technologies? Do experienced leaders pick their MarTech stack or set up their go-to-market strategy first? Let’s hear the answers to these B2B questions from Macro President & Founder Dan Radu.
7 Benefits of Working with a Global Email Operations Agency

7 Benefits of Working with a Global Email Operations Agency

Global email marketing teams come to Macro when they need reliable email execution services at a global scale. From in-region resources to creative solutions, let’s see seven reasons why you should choose Macro too!