Macro Thoughts: A B2B Marketing Blog
What should your marketing team pay attention to these days?
It might be a current trend in channel marketing or the latest ZiftONE update – at Macro, we'll have some thoughts to share! Check out the latest B2B marketing news and analysis in our blog below.
Check out our most recent blog!
Modern Marketing Efficiency with Dan Radu
Macro’s founder and president, Dan Radu, shared his vast experience in scaling global marketing operations, why it is crucial for small and medium businesses to strategically adopt technology, invest in essential skills and forge impactful partnerships for long-term success during a CanadianSME Small Business Magazine podcast.
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Marketo Summer 2024 updates
This past summer, Marketo announced a whole slew of product updates. Here’s a brief overview of the enhancements on the platform.
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HubSpot Summer 2024 updates
Hubspot, one of the most high-level Customer Relationship Management (CRM) platforms in the MarTech space, announced an interesting pack of updates lately and Macro is excited to lay out the most important ones for you.
Scale Up with Fractional Marketing Agency Specialists
Hit your targets with on-demand global resources and KO your marketing objectives! It’s all possible when you have Macro’s fractional marketing agency specialists in your corner.
How a Global Partner Marketing Concierge Team Can Drive Channel Revenue
Strong partnerships and relationships have always been one of the most important pillars of successful businesses. A concierge team represents a powerful mix of partner and channel marketing expertise that can fast-track your partners to revenue.
From Strategy to Success: Mastering Channel Marketing to Craft Winning Programs
It’s time to supercharge your channel marketing game! In this podcast recap, Dan Radu talks nine successful strategies that can help your business craft winning programs that generate more leads.
Co-marketing Campaigns: The Amazing Potential of Co-operation
Business partners can dramatically broaden their audiences while saving plenty of time and money when running co-marketing campaigns. Let’s outline all the benefits!
Interweaving Globalization with Technology Marketing: 5 Steps to Success
Businesses can overcome the challenges of global marketing and thrive in the interconnected world by standardizing operations, maintaining a shared vision, accommodating regional needs, and paying attention to your team’s wellbeing and potential.
Futureproof Your Marketing Career: 9 Skills You Absolutely Need
The marketing landscape is evolving rapidly. Today's marketers need a strong foundation in technology and data analysis, while marketing leaders are often overseeing both sales and marketing funnel operations.
Harmonizing Innovative MarTech Adoption and Go-to-Market Strategies
How do successful businesses choose their marketing technologies? Do experienced leaders pick their MarTech stack or set up their go-to-market strategy first? Let’s hear the answers to these B2B questions from Macro President & Founder Dan Radu.