Real Revenue Impact

Adobe Summit 2023 is a must-attend event for anyone interested in learning more about the cutting-edge of B2B marketing, content and experience management.  If you want to build the ultimate digital experience and learn from top minds in creativity and tech, join the summit in London from June 8 to 9, 2023. What to Expect […]

The Partner Relationship Management (PRM) platform is one of the most important tools in a channel marketer’s strategy toolkit. Many marketers forget that it’s not just the PRM platform functionality that determines success—it’s the quality of implementation for your specific channel marketing needs.  ZiftONE, one of the most popular PRM platforms available in the market, […]

Last week we just wrapped up the first in person Adobe Summit in the past 3 years.  A lot was presented under the “experience-led-growth” vision, but here are the new and relevant features coming up for Marketo Engage and most importantly why B2B marketing operations teams should get excited about.  How Marketo can help your […]

ZiftONE already boasts a comprehensive suite of partner and channel marketing tools, so we were thrilled to learn that more had been added. Contact us to learn how our team of partner marketing experts can help you leverage these and other platform features to enhance your partner experience.  2 new features you might want to […]

Macro helps both the vendor and its partners to run joined digital marketing campaigns for lead generation. B2B organizations selling through channels rely heavily on their partners to drive sales. 65% of organizations view partnerships as very important to their future according to HubSpot’s State of Partner Ops and Programs report. Challenges faced by channel […]

Salesforce Optimizer is a free, easy-to-use tool that you should be using on a regular basis. Think of it like removing lint from a lint trap, replacing air filters in your home, or changing the oil in a vehicle. It’s a basic maintenance procedure that keeps your org from becoming too cluttered. As you use […]

ZiftONE already boasts a comprehensive suite of partner and channel marketing tools, so we were thrilled to learn that more had been added.  Contact us to learn how our team of partner marketing experts can help you leverage these and other platform features to enhance your partner experience.  4 new features that you might want […]

Your Marketo folder structure is seemingly one of the most overlook-able aspects of your Marketo setup. You’re usually more worried about your programs, your forms and landing pages, your SFDC sync, but not much thought is almost ever given on the folder setup in the Marketing Activities section. You might think it’s not worth the […]

Many channel partners don’t have the resources or the skill sets to create go-to-market strategies on their own. In many cases, they lack a dedicated marketing team—often it is one or two people whose primary role is something else. A channel marketing agency can bridge this gap.  The agency can operate in two key ways: […]

ZiftONE released several new and updated features part of the May Release  The channel marketing platform already boasts a comprehensive suite of partner and channel marketing tools, so we were thrilled to learn that more had been added. New Feature: Co-Brandable Videos Videos are powerful ways to differentiate and generate leads. Vendors could always create […]

Ensure your partners are growing your business requires global resources specialized in ZiftONE Partner Relationship Management (PRM). Often your internal team doesn't have time to dedicate to the needs of each partner, but the Macro global team can help. Here is what you can do: What a Global Team of ZiftONE Experts Recommends Enable Your […]

A multi-touch marketing campaign means communicating a progressive sequence of content pieces and offers with your target audience across a variety of marketing channels. Digitally, this usually means using a combination of email, social media, display ads, and web content for lead generation. Properly executed multi-touch campaigns ensure consistency between messages in the customer journey. […]

ZiftONE uses automation and rulesets to help speed up, organize, and properly route leads within complex partner marketing organizations. It is like ‘air traffic control’ for leads. As a Vendor, you may have dozens or even hundred of partners, all of whom approach lead generation in different ways. Proper nurturing of leads can suffer if […]

Online events and webinars have been key marketing channels part of a modern strategy. ZiftONE’s Virtual Event Campaigns are used to maximize the value of these events by: Making it easier to send and manage co-branded invites Capturing important event data Help channel partners develop leads with vendor-hosted events Allow partners to host their own […]

If you search for Data-driven lead scoring for b2b on Google, you'll get over 8,480,000 results. I think it's fair to say that there is enough content about this to drive most people mad. You'll find results ranging from websites claiming that you can set up a Data-driven lead scoring model in 20 minutes to […]

What is a partner marketing concierge service? A marketing concierge service is a third-party agency like Macro that acts as a natural extension of your team. The concierge team augments and extends your capacity for white glove partner marketing initiatives supporting your go-to-market strategy. The team easily adapts to your current processes and work streams. This […]

Apple announced during this year’s Worldwide Developer Conference that the upcoming iOS 15 will have a Mail Privacy Protection feature. This is super important for digital marketers to know and reevaluate the metrics they focus on. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. […]

A comprehensive way to check how Marketo and Salesforce sync data and what issues you should check for In this article you will learn how to troubleshoot the data syncing between Marketo and Salesforce. Learn how your CRM and marketing automation platform can better operate in tandem. By taking a look under the hood, you […]

“It is not the strongest species that survive, nor the most intelligent: it is the one most adaptable to change” - Charles Darwin

Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.

A multi-touch marketing campaign means communicating a progressive sequence of content pieces and offers with your target audience across a variety of marketing channels. Digitally, this usually means using a combination of email, social media, display ads, and web content for lead generation. Properly executed multi-touch campaigns ensure consistency between messages in the customer journey. […]

Online events and webinars have been key marketing channels part of a modern strategy. ZiftONE’s Virtual Event Campaigns are used to maximize the value of these events by: Making it easier to send and manage co-branded invites Capturing important event data Help channel partners develop leads with vendor-hosted events Allow partners to host their own […]

Apple announced during this year’s Worldwide Developer Conference that the upcoming iOS 15 will have a Mail Privacy Protection feature. This is super important for digital marketers to know and reevaluate the metrics they focus on. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. […]

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.

Case Study: How Macro Managed an Outsourced Demand Generation Center - Marketing Operations. Read more about this client’s success story here.

The Importance of Content, Data & Visuals in Crisis Communications: Content that’s easy-to-understand, decisions driven by data, and communications that effectively capture attention has never been more critical as the world collectively searches for simple answers to big questions and new opportunities to replace old plans.

Great results can be achieved using Extended Lists in Act-On Software. Improve your marketing list, synch faster with CRM, improve data integrity and reduce the chances of error due to data redundancy by using Extension Lists.

Skip Logic refers to the ability to skip certain survey parts and present the respondent with different survey questions based on previous answers. You can have skip logic in your Act-On surveys by using a combination of landing pages and forms.

The Marketing Automation Toronto MeetUp focused on Lead Scoring best practices and B2B lead qualification was a success. Thanks everyone for coming!

Marketing Automation and CRM systems are changing the marketing landscape. In this interview, Dan Radu, the Principal Consultant at Macro explains some of the trends and how technology impacts the profession.

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that they need to work together in order to meet their demand and revenue goals.

The right question is not What is the Best Marketing Automation Solution? The right questions is What is the Best Marketing Automation Solution for You! There are hundreds of tools in the marketing technology landscape and that numbered is growing very fast.

Pardot Folders allow you to store your marketing assets, automations and lists in a well-organized fashion. Everything you create in Pardot has to reside within a folder. Therefore having a solid folder structure saves you time when searching for that marketing campaign plus allows you to easily scale and reproduce your marketing activities.

Review our handy checklist that will guide you through all the steps you need to launch your Salesforce Pardot campaign successfully following best practices and helping you avoid common pitfalls and mistakes.

Modern sales organization that recognize the value of the marketing tools they have at their disposal are much more effective in going after large markets and customers. To increase sales the solution isn’t necessary about adding more headcount to sales. It’s about building the proper infrastructure to make your existing reps more productive.

Work better in Pardot with these keyboard shortcuts. Pressing SHIFT + ? at the same time will pull up a full list of available shortcuts. You’ll love it.

If your company has a global presence then you know how cumbersome is to run marketing operations. I wrote this piece based on my company’s experience working with large global enterprises and would like to share with you what we found it works.

Marketo, the world’s #1 Engagement Platform announced that Dan Radu, Marketing and Technology strategist from Toronto, Canada, has been inducted into the Marketo Winter 2017 Champions Class.

The modern data-driven marketer in charge of operations plays an increasingly important role in the enterprise. Marketing Profs, the leading online marketing publication, says “Marketing operations has never been as important as it is now”.

How do you put together a top-notch marketing operations team? Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations practicing modern data-driven marketing today.

Our team of experts efficiently handles marketing operations for large enterprise clients on a global scale. Campaigns are executed in a disciplined, organized and detail-oriented way to achieve the best results. Here is how we can help.

Marketing departments and professionals are evolving. Just seven years ago seems like a completely different generation in the profession. It’s no longer solely about content, or reach, or bold ads that leap off of the newspaper or magazine page.

Drawing from years of experience helping companies with Business-to-Business (B2B) marketing there are six main recommendations that I would like to share with you.

Jumping into Pardot marketing automation will not fix your lead generation problem. Here’s why.

When creating an online presence, so many businesses simply throw their content up on a website or social media page and call it a day. After all, it’s digital – it can be changed.

In today’s marketing landscape, there are almost 7000 marketing technologies for companies to choose from. Bridging the gap between strategy and technology is an overwhelming and complex issue to address, as decisions surrounding the way forward can have wide ranging impacts.

The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers. In contrast, an effective well executed B2B campaign can do wonders for your business – but what sets a good B2B campaign apart from a bad one?

Canadian SME National Business Awards January 29, 2020 (Toronto, CANADA) – Macro, a B2B sales and marketing operations agency, has been awarded the CanadianSME National Business Award for Best Professional Services. Founder and President Dan Radu with Macro marketing specialists Joshua P’ng, Diego Garcia and Carla Herrera at the CanadianSME National Business Awards at the Metro Toronto Convention Centre on Tuesday night in Toronto

Database management is often overlooked, but it shouldn’t be - because good, clean data is the secret of the successful modern marketer. Like a vehicle, it needs to be regularly maintained, fine tuned and cleaned to keep it at optimal performance.

Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?

Recently, Scott Brinker posted this graphic and said, “I’m fascinated by supposed dichotomies in marketing and martech. How do you create a marketing org that is both automated and human?” As marketing technology experts, we can’t simply wonder about how this balance between automation and humanity works—we need to live it, sell it, and teach it in order to survive!

A concierge team’s focus is working closely with your partners to run the local execution of marketing programs and campaigns. They collaborate with different partners within regions or market segments. Concierge teams may also play a role in developing the core campaign components for the vendor, depending on the depth and breadth of the vendor’s marketing arm.

Apple announced during this year’s Worldwide Developer Conference that the upcoming iOS 15 will have a Mail Privacy Protection feature. This is super important for digital marketers to know and reevaluate the metrics they focus on. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. […]

A comprehensive way to check how Marketo and Salesforce sync data and what issues you should check for In this article you will learn how to troubleshoot the data syncing between Marketo and Salesforce. Learn how your CRM and marketing automation platform can better operate in tandem. By taking a look under the hood, you […]

Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.

It would be a shame to spend a small fortune on an expensive car, only for it to sit in your garage, rarely used. This depressing story is something that happens to many modern organizations—except it’s not an expensive vehicle that they leave rusting in a garage, it’s their enterprise marketing automation platform (MAP)

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.

Most marketers have a list of contacts they work with and constantly try to understand and update. The list usually exists in an email tool which most likely doesn’t enforce any data integrity and has limitations such as number of fields, records and size.

This presentation was initially delivered to the Toronto Marketo User Group in November 2015. You can read the summary of the presentation in this blog post then download the full SlideShare to see specific examples.

Is there such a thing as the best sales technologies? Our President and Founder, Dan Radu, answered this question during a webinar titled The 2019 SalesTech Landscape – Tools to help you Sell More, Faster.

Reporting growth and demand generation is something few organizations are doing successfully. Without a process in place to measure and assess your campaigns, acquisition, and revenue, it’s hard to decide your future marketing investments and know how your marketing efforts are performing.

Case Study: How Macro Managed an Outsourced Demand Generation Center - Marketing Operations. Read more about this client’s success story here.

Macro President & Founder Dan Radu joined Sandler Toronto President Chris Kelly in a recent conversation about how marketing technology can impact, enhance and boost the sales pipeline. Learn more about their discussion here.

In this blog post, we’ll be diving deeper into marketing automation platform maintenance and how marketing data operations best practices form a crucial part of your revenue marketing machine.

Today, more than ever, companies need to use many digital marketing tools, and a key piece of the puzzle is getting different tech platforms to ‘talk’ to one another. We can achieve this with middleware. Google Cloud Platform is a newer player to the middleware game, but it is easily one of the most affordable, balanced and powerful tools available in 2020.

One of our clients here at Macro is a major utility company in the United States. This is their story, challenges and the middleware solution Macro provided for them bringing together different data-points to send order confirmation emails.

Great results can be achieved using Extended Lists in Act-On Software. Improve your marketing list, synch faster with CRM, improve data integrity and reduce the chances of error due to data redundancy by using Extension Lists.

Our team of experts efficiently handles marketing operations for large enterprise clients on a global scale. Campaigns are executed in a disciplined, organized and detail-oriented way to achieve the best results. Here is how we can help.

Database management is often overlooked, but it shouldn’t be - because good, clean data is the secret of the successful modern marketer. Like a vehicle, it needs to be regularly maintained, fine tuned and cleaned to keep it at optimal performance.

Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?

Recently, Scott Brinker posted this graphic and said, “I’m fascinated by supposed dichotomies in marketing and martech. How do you create a marketing org that is both automated and human?” As marketing technology experts, we can’t simply wonder about how this balance between automation and humanity works—we need to live it, sell it, and teach it in order to survive!

The new year brings change for everyone, and we’re no exception! In our mission to be the most effective marketing technology operations company, we have to stay on top of a dynamic marketing technology landscape, and we’re happy to announce we are now just Macro, a marketing & sales operations agency.

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).

At Macro, we’ve been helping our clients organize webinars and virtual events for years and we thought we’d share some of the knowledge we acquired along the way to help you out.

Our team of experts efficiently handles marketing operations for large enterprise clients on a global scale. Campaigns are executed in a disciplined, organized and detail-oriented way to achieve the best results. Here is how we can help.

When creating an online presence, so many businesses simply throw their content up on a website or social media page and call it a day. After all, it’s digital – it can be changed.

The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers. In contrast, an effective well executed B2B campaign can do wonders for your business – but what sets a good B2B campaign apart from a bad one?

Canadian SME National Business Awards January 29, 2020 (Toronto, CANADA) – Macro, a B2B sales and marketing operations agency, has been awarded the CanadianSME National Business Award for Best Professional Services. Founder and President Dan Radu with Macro marketing specialists Joshua P’ng, Diego Garcia and Carla Herrera at the CanadianSME National Business Awards at the Metro Toronto Convention Centre on Tuesday night in Toronto

Salesforce Optimizer is a free, easy-to-use tool that you should be using on a regular basis. Think of it like removing lint from a lint trap, replacing air filters in your home, or changing the oil in a vehicle. It’s a basic maintenance procedure that keeps your org from becoming too cluttered. As you use […]

ZiftONE uses automation and rulesets to help speed up, organize, and properly route leads within complex partner marketing organizations. It is like ‘air traffic control’ for leads. As a Vendor, you may have dozens or even hundred of partners, all of whom approach lead generation in different ways. Proper nurturing of leads can suffer if […]

If you search for Data-driven lead scoring for b2b on Google, you'll get over 8,480,000 results. I think it's fair to say that there is enough content about this to drive most people mad. You'll find results ranging from websites claiming that you can set up a Data-driven lead scoring model in 20 minutes to […]

Apple announced during this year’s Worldwide Developer Conference that the upcoming iOS 15 will have a Mail Privacy Protection feature. This is super important for digital marketers to know and reevaluate the metrics they focus on. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. […]

A comprehensive way to check how Marketo and Salesforce sync data and what issues you should check for In this article you will learn how to troubleshoot the data syncing between Marketo and Salesforce. Learn how your CRM and marketing automation platform can better operate in tandem. By taking a look under the hood, you […]

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.

While writing these thoughts down on the flight back from San Francisco, I reflected on this year’s Marketing Nation™ Summit organized by Marketo at the Moscone Center on April 7 - 9, 2014.

The big announcement last month was the partnership between Marketo and Infor but little information was made public. We are just one week away from the Marketo Summit, so I wanted to share some figures on Infor to all the fellow Marketo users and friends which will serve as a good background information.

Macromator Marketing Operations (MOps) Agency, the Canadian-based, B2B Marketing Operations agency, announces today that its President and Founder, Dan Radu, will host a panel discussion How Marketing Leaders Buy in Toronto, in conjunction with Toronto Enterprise Sales Forum.

Reporting growth and demand generation is something few organizations are doing successfully. Without a process in place to measure and assess your campaigns, acquisition, and revenue, it’s hard to decide your future marketing investments and know how your marketing efforts are performing.

In this blog post, we’ll be diving deeper into marketing automation platform maintenance and how marketing data operations best practices form a crucial part of your revenue marketing machine.

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).

The Importance of Content, Data & Visuals in Crisis Communications: Content that’s easy-to-understand, decisions driven by data, and communications that effectively capture attention has never been more critical as the world collectively searches for simple answers to big questions and new opportunities to replace old plans.

At Macro, we’ve been helping our clients organize webinars and virtual events for years and we thought we’d share some of the knowledge we acquired along the way to help you out.

Great results can be achieved using Extended Lists in Act-On Software. Improve your marketing list, synch faster with CRM, improve data integrity and reduce the chances of error due to data redundancy by using Extension Lists.

Skip Logic refers to the ability to skip certain survey parts and present the respondent with different survey questions based on previous answers. You can have skip logic in your Act-On surveys by using a combination of landing pages and forms.

The Marketing Automation Toronto MeetUp focused on Lead Scoring best practices and B2B lead qualification was a success. Thanks everyone for coming!

Marketing Automation and CRM systems are changing the marketing landscape. In this interview, Dan Radu, the Principal Consultant at Macro explains some of the trends and how technology impacts the profession.

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that they need to work together in order to meet their demand and revenue goals.

Review our handy checklist that will guide you through all the steps you need to launch your Salesforce Pardot campaign successfully following best practices and helping you avoid common pitfalls and mistakes.

Modern sales organization that recognize the value of the marketing tools they have at their disposal are much more effective in going after large markets and customers. To increase sales the solution isn’t necessary about adding more headcount to sales. It’s about building the proper infrastructure to make your existing reps more productive.

Work better in Pardot with these keyboard shortcuts. Pressing SHIFT + ? at the same time will pull up a full list of available shortcuts. You’ll love it.

If your company has a global presence then you know how cumbersome is to run marketing operations. I wrote this piece based on my company’s experience working with large global enterprises and would like to share with you what we found it works.

Marketo, the world’s #1 Engagement Platform announced that Dan Radu, Marketing and Technology strategist from Toronto, Canada, has been inducted into the Marketo Winter 2017 Champions Class.

The modern data-driven marketer in charge of operations plays an increasingly important role in the enterprise. Marketing Profs, the leading online marketing publication, says “Marketing operations has never been as important as it is now”.

How do you put together a top-notch marketing operations team? Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations practicing modern data-driven marketing today.

Our team of experts efficiently handles marketing operations for large enterprise clients on a global scale. Campaigns are executed in a disciplined, organized and detail-oriented way to achieve the best results. Here is how we can help.

Drawing from years of experience helping companies with Business-to-Business (B2B) marketing there are six main recommendations that I would like to share with you.

Jumping into Pardot marketing automation will not fix your lead generation problem. Here’s why.

When creating an online presence, so many businesses simply throw their content up on a website or social media page and call it a day. After all, it’s digital – it can be changed.

In today’s marketing landscape, there are almost 7000 marketing technologies for companies to choose from. Bridging the gap between strategy and technology is an overwhelming and complex issue to address, as decisions surrounding the way forward can have wide ranging impacts.

The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers. In contrast, an effective well executed B2B campaign can do wonders for your business – but what sets a good B2B campaign apart from a bad one?

Canadian SME National Business Awards January 29, 2020 (Toronto, CANADA) – Macro, a B2B sales and marketing operations agency, has been awarded the CanadianSME National Business Award for Best Professional Services. Founder and President Dan Radu with Macro marketing specialists Joshua P’ng, Diego Garcia and Carla Herrera at the CanadianSME National Business Awards at the Metro Toronto Convention Centre on Tuesday night in Toronto

Database management is often overlooked, but it shouldn’t be - because good, clean data is the secret of the successful modern marketer. Like a vehicle, it needs to be regularly maintained, fine tuned and cleaned to keep it at optimal performance.

Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?

Adobe Summit 2023 is a must-attend event for anyone interested in learning more about the cutting-edge of B2B marketing, content and experience management.  If you want to build the ultimate digital experience and learn from top minds in creativity and tech, join the summit in London from June 8 to 9, 2023. What to Expect […]

The Partner Relationship Management (PRM) platform is one of the most important tools in a channel marketer’s strategy toolkit. Many marketers forget that it’s not just the PRM platform functionality that determines success—it’s the quality of implementation for your specific channel marketing needs.  ZiftONE, one of the most popular PRM platforms available in the market, […]

Last week we just wrapped up the first in person Adobe Summit in the past 3 years.  A lot was presented under the “experience-led-growth” vision, but here are the new and relevant features coming up for Marketo Engage and most importantly why B2B marketing operations teams should get excited about.  How Marketo can help your […]

ZiftONE already boasts a comprehensive suite of partner and channel marketing tools, so we were thrilled to learn that more had been added. Contact us to learn how our team of partner marketing experts can help you leverage these and other platform features to enhance your partner experience.  2 new features you might want to […]

Your Marketo folder structure is seemingly one of the most overlook-able aspects of your Marketo setup. You’re usually more worried about your programs, your forms and landing pages, your SFDC sync, but not much thought is almost ever given on the folder setup in the Marketing Activities section. You might think it’s not worth the […]

ZiftONE released several new and updated features part of the May Release  The channel marketing platform already boasts a comprehensive suite of partner and channel marketing tools, so we were thrilled to learn that more had been added. New Feature: Co-Brandable Videos Videos are powerful ways to differentiate and generate leads. Vendors could always create […]

A comprehensive way to check how Marketo and Salesforce sync data and what issues you should check for In this article you will learn how to troubleshoot the data syncing between Marketo and Salesforce. Learn how your CRM and marketing automation platform can better operate in tandem. By taking a look under the hood, you […]

“It is not the strongest species that survive, nor the most intelligent: it is the one most adaptable to change” - Charles Darwin

It would be a shame to spend a small fortune on an expensive car, only for it to sit in your garage, rarely used. This depressing story is something that happens to many modern organizations—except it’s not an expensive vehicle that they leave rusting in a garage, it’s their enterprise marketing automation platform (MAP)

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.

The adoption of Marketing Technologies (MarTech) including Marketing Automation Platforms (MAP) such as Marketo, Pardot, HubSpot or Eloqua is transforming marketing organizations today. These marketing systems support a demand generation strategy or revenue marketing but making everything work requires a lot of change management effort.

Everyone interested in the growing Marketo Community is welcomed to join. Macromator is honoured to present at the next Marketo Toronto User Group.

As a Pardot Registered Partner, the Macro team had the privilege to take a sneak peek at what the new Pardot Engagement Studio can do. We are very excited to share our initial review and recommendations to our clients.

Since the Salesforce acquisition of ExactTarget and Pardot in June 2013 there has been little improvement to how Pardot reads and uses a lot of your existing Salesforce data. Just because Pardot is a tab in your Salesforce Sales Cloud it doesn’t mean all data is coming over to be used in marketing automation, you still have to manage a separate database.

Most marketers have a list of contacts they work with and constantly try to understand and update. The list usually exists in an email tool which most likely doesn’t enforce any data integrity and has limitations such as number of fields, records and size.

This presentation was initially delivered to the Toronto Marketo User Group in November 2015. You can read the summary of the presentation in this blog post then download the full SlideShare to see specific examples.

Is there such a thing as the best sales technologies? Our President and Founder, Dan Radu, answered this question during a webinar titled The 2019 SalesTech Landscape – Tools to help you Sell More, Faster.

Case Study: How Macro Managed an Outsourced Demand Generation Center - Marketing Operations. Read more about this client’s success story here.

Today, more than ever, companies need to use many digital marketing tools, and a key piece of the puzzle is getting different tech platforms to ‘talk’ to one another. We can achieve this with middleware. Google Cloud Platform is a newer player to the middleware game, but it is easily one of the most affordable, balanced and powerful tools available in 2020.

One of our clients here at Macro is a major utility company in the United States. This is their story, challenges and the middleware solution Macro provided for them bringing together different data-points to send order confirmation emails.

Great results can be achieved using Extended Lists in Act-On Software. Improve your marketing list, synch faster with CRM, improve data integrity and reduce the chances of error due to data redundancy by using Extension Lists.

Skip Logic refers to the ability to skip certain survey parts and present the respondent with different survey questions based on previous answers. You can have skip logic in your Act-On surveys by using a combination of landing pages and forms.

The Marketing Automation Toronto MeetUp focused on Lead Scoring best practices and B2B lead qualification was a success. Thanks everyone for coming!

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that they need to work together in order to meet their demand and revenue goals.

The right question is not What is the Best Marketing Automation Solution? The right questions is What is the Best Marketing Automation Solution for You! There are hundreds of tools in the marketing technology landscape and that numbered is growing very fast.

Pardot Folders allow you to store your marketing assets, automations and lists in a well-organized fashion. Everything you create in Pardot has to reside within a folder. Therefore having a solid folder structure saves you time when searching for that marketing campaign plus allows you to easily scale and reproduce your marketing activities.

Modern sales organization that recognize the value of the marketing tools they have at their disposal are much more effective in going after large markets and customers. To increase sales the solution isn’t necessary about adding more headcount to sales. It’s about building the proper infrastructure to make your existing reps more productive.

Work better in Pardot with these keyboard shortcuts. Pressing SHIFT + ? at the same time will pull up a full list of available shortcuts. You’ll love it.

If your company has a global presence then you know how cumbersome is to run marketing operations. I wrote this piece based on my company’s experience working with large global enterprises and would like to share with you what we found it works.

Marketo, the world’s #1 Engagement Platform announced that Dan Radu, Marketing and Technology strategist from Toronto, Canada, has been inducted into the Marketo Winter 2017 Champions Class.

The modern data-driven marketer in charge of operations plays an increasingly important role in the enterprise. Marketing Profs, the leading online marketing publication, says “Marketing operations has never been as important as it is now”.

How do you put together a top-notch marketing operations team? Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations practicing modern data-driven marketing today.

Our team of experts efficiently handles marketing operations for large enterprise clients on a global scale. Campaigns are executed in a disciplined, organized and detail-oriented way to achieve the best results. Here is how we can help.

Jumping into Pardot marketing automation will not fix your lead generation problem. Here’s why.

In today’s marketing landscape, there are almost 7000 marketing technologies for companies to choose from. Bridging the gap between strategy and technology is an overwhelming and complex issue to address, as decisions surrounding the way forward can have wide ranging impacts.

Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?

Recently, Scott Brinker posted this graphic and said, “I’m fascinated by supposed dichotomies in marketing and martech. How do you create a marketing org that is both automated and human?” As marketing technology experts, we can’t simply wonder about how this balance between automation and humanity works—we need to live it, sell it, and teach it in order to survive!

ZiftONE uses automation and rulesets to help speed up, organize, and properly route leads within complex partner marketing organizations. It is like ‘air traffic control’ for leads. As a Vendor, you may have dozens or even hundred of partners, all of whom approach lead generation in different ways. Proper nurturing of leads can suffer if […]

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.

Since the Salesforce acquisition of ExactTarget and Pardot in June 2013 there has been little improvement to how Pardot reads and uses a lot of your existing Salesforce data. Just because Pardot is a tab in your Salesforce Sales Cloud it doesn’t mean all data is coming over to be used in marketing automation, you still have to manage a separate database.

The big announcement last month was the partnership between Marketo and Infor but little information was made public. We are just one week away from the Marketo Summit, so I wanted to share some figures on Infor to all the fellow Marketo users and friends which will serve as a good background information.

Macromator Marketing Operations (MOps) Agency, the Canadian-based, B2B Marketing Operations agency, announces today that its President and Founder, Dan Radu, will host a panel discussion How Marketing Leaders Buy in Toronto, in conjunction with Toronto Enterprise Sales Forum.

This presentation was initially delivered to the Toronto Marketo User Group in November 2015. You can read the summary of the presentation in this blog post then download the full SlideShare to see specific examples.

Is there such a thing as the best sales technologies? Our President and Founder, Dan Radu, answered this question during a webinar titled The 2019 SalesTech Landscape – Tools to help you Sell More, Faster.

Reporting growth and demand generation is something few organizations are doing successfully. Without a process in place to measure and assess your campaigns, acquisition, and revenue, it’s hard to decide your future marketing investments and know how your marketing efforts are performing.

Macro President & Founder Dan Radu joined Sandler Toronto President Chris Kelly in a recent conversation about how marketing technology can impact, enhance and boost the sales pipeline. Learn more about their discussion here.

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).

The Marketing Automation Toronto MeetUp focused on Lead Scoring best practices and B2B lead qualification was a success. Thanks everyone for coming!

Marketing Automation and CRM systems are changing the marketing landscape. In this interview, Dan Radu, the Principal Consultant at Macro explains some of the trends and how technology impacts the profession.

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that they need to work together in order to meet their demand and revenue goals.

Modern sales organization that recognize the value of the marketing tools they have at their disposal are much more effective in going after large markets and customers. To increase sales the solution isn’t necessary about adding more headcount to sales. It’s about building the proper infrastructure to make your existing reps more productive.

How do you put together a top-notch marketing operations team? Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations practicing modern data-driven marketing today.

In today’s marketing landscape, there are almost 7000 marketing technologies for companies to choose from. Bridging the gap between strategy and technology is an overwhelming and complex issue to address, as decisions surrounding the way forward can have wide ranging impacts.

Canadian SME National Business Awards January 29, 2020 (Toronto, CANADA) – Macro, a B2B sales and marketing operations agency, has been awarded the CanadianSME National Business Award for Best Professional Services. Founder and President Dan Radu with Macro marketing specialists Joshua P’ng, Diego Garcia and Carla Herrera at the CanadianSME National Business Awards at the Metro Toronto Convention Centre on Tuesday night in Toronto

Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?

Online events and webinars have been key marketing channels part of a modern strategy. ZiftONE’s Virtual Event Campaigns are used to maximize the value of these events by: Making it easier to send and manage co-branded invites Capturing important event data Help channel partners develop leads with vendor-hosted events Allow partners to host their own […]

Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.

In this post, we’ll cover a few webinar promotion best practices and channels to use as well as share a few tactics we’ve used successfully in the past to promote webinars for a few of our clients.

Macro President & Founder Dan Radu joined Sandler Toronto President Chris Kelly in a recent conversation about how marketing technology can impact, enhance and boost the sales pipeline. Learn more about their discussion here.

At Macro, we’ve been helping our clients organize webinars and virtual events for years and we thought we’d share some of the knowledge we acquired along the way to help you out.