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Keeping your org running smooth with Salesforce Optimizer

Salesforce Optimizer is a free, easy-to-use tool that you should be using on a regular basis. Think of it like removing lint from a lint trap, replacing air filters in your home, or changing the oil in a vehicle. It’s a basic maintenance procedure that keeps your org from becoming too cluttered. As you use […]

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ZiftONE product updates - Sep 2022

ZiftONE already boasts a comprehensive suite of partner and channel marketing tools, so we were thrilled to learn that more had been added.  Contact us to learn how our team of partner marketing experts can help you leverage these and other platform features to enhance your partner experience.  4 new features that you might want […]

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Marketo Folder Structure and Naming Convention

Your Marketo folder structure is seemingly one of the most overlook-able aspects of your Marketo setup. You’re usually more worried about your programs, your forms and landing pages, your SFDC sync, but not much thought is almost ever given on the folder setup in the Marketing Activities section. You might think it’s not worth the […]

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When to Work with a Channel Marketing Agency

Many channel partners don’t have the resources or the skill sets to create go-to-market strategies on their own. In many cases, they lack a dedicated marketing team—often it is one or two people whose primary role is something else. A channel marketing agency can bridge this gap.  The agency can operate in two key ways: […]

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ZiftONE Product Updates - May 2022

ZiftONE released several new and updated features part of the May Release  The channel marketing platform already boasts a comprehensive suite of partner and channel marketing tools, so we were thrilled to learn that more had been added. New Feature: Co-Brandable Videos Videos are powerful ways to differentiate and generate leads. Vendors could always create […]

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How Vendors Can Enable Partners To Grow the Business With ZiftONE?

Ensure your partners are growing your business requires global resources specialized in ZiftONE Partner Relationship Management (PRM). Often your internal team doesn't have time to dedicate to the needs of each partner, but the Macro global team can help. Here is what you can do: What a Global Team of ZiftONE Experts Recommends Enable Your […]

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How ZiftONE Multi-Touch Campaigns Work and Why You Should Use Them

A multi-touch marketing campaign means communicating a progressive sequence of content pieces and offers with your target audience across a variety of marketing channels. Digitally, this usually means using a combination of email, social media, display ads, and web content for lead generation. Properly executed multi-touch campaigns ensure consistency between messages in the customer journey. […]

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Using Zift for Lead Management

ZiftONE uses automation and rulesets to help speed up, organize, and properly route leads within complex partner marketing organizations. It is like ‘air traffic control’ for leads. As a Vendor, you may have dozens or even hundred of partners, all of whom approach lead generation in different ways. Proper nurturing of leads can suffer if […]

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How to Use Zift for Partner Events

Online events and webinars have been key marketing channels part of a modern strategy. ZiftONE’s Virtual Event Campaigns are used to maximize the value of these events by: Making it easier to send and manage co-branded invites Capturing important event data Help channel partners develop leads with vendor-hosted events Allow partners to host their own […]

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Data-Driven Lead Scoring for B2B

If you search for Data-driven lead scoring for b2b on Google, you'll get over 8,480,000 results. I think it's fair to say that there is enough content about this to drive most people mad. You'll find results ranging from websites claiming that you can set up a Data-driven lead scoring model in 20 minutes to […]

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Everything You Need to Know about Partner Marketing Concierge Services

What is a partner marketing concierge service? A marketing concierge service is a third-party agency like Macro that acts as a natural extension of your team. The concierge team augments and extends your capacity for white glove partner marketing initiatives supporting your go-to-market strategy. The team easily adapts to your current processes and work streams. This […]

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What B2B Marketers Needs to Know About Apple's New "Mail Privacy Protection"

Apple announced during this year’s Worldwide Developer Conference that the upcoming iOS 15 will have a Mail Privacy Protection feature. This is super important for digital marketers to know and reevaluate the metrics they focus on. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. […]

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Marketo & Salesforce Sync Health-Check

A comprehensive way to check how Marketo and Salesforce sync data and what issues you should check for In this article you will learn how to troubleshoot the data syncing between Marketo and Salesforce. Learn how your CRM and marketing automation platform can better operate in tandem. By taking a look under the hood, you […]

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Become a MarTech Change Agent

“It is not the strongest species that survive, nor the most intelligent: it is the one most adaptable to change” - Charles Darwin

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Account Based Marketing: Building Your Segmentation and Metrics That Matter

Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.

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Your Marketing Automation Platform Is Like a Ferrari

It would be a shame to spend a small fortune on an expensive car, only for it to sit in your garage, rarely used. This depressing story is something that happens to many modern organizations—except it’s not an expensive vehicle that they leave rusting in a garage, it’s their enterprise marketing automation platform (MAP)

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Measuring Marketing’s Impact on Sales Pipeline

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.

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Macro Services Infographic
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Marketo Migration Infographic
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Pipeline Marketing Infographic
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How ZiftONE Multi-Touch Campaigns Work and Why You Should Use Them

A multi-touch marketing campaign means communicating a progressive sequence of content pieces and offers with your target audience across a variety of marketing channels. Digitally, this usually means using a combination of email, social media, display ads, and web content for lead generation. Properly executed multi-touch campaigns ensure consistency between messages in the customer journey. […]

VIEW BLOG
How to Use Zift for Partner Events

Online events and webinars have been key marketing channels part of a modern strategy. ZiftONE’s Virtual Event Campaigns are used to maximize the value of these events by: Making it easier to send and manage co-branded invites Capturing important event data Help channel partners develop leads with vendor-hosted events Allow partners to host their own […]

VIEW BLOG
What B2B Marketers Needs to Know About Apple's New "Mail Privacy Protection"

Apple announced during this year’s Worldwide Developer Conference that the upcoming iOS 15 will have a Mail Privacy Protection feature. This is super important for digital marketers to know and reevaluate the metrics they focus on. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. […]

VIEW BLOG
Measuring Marketing’s Impact on Sales Pipeline

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.

VIEW BLOG
Case Study: How Macro Managed an Outsourced Demand Generation Center

Case Study: How Macro Managed an Outsourced Demand Generation Center - Marketing Operations. Read more about this client’s success story here.

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COVID-19 Content: A Review

The Importance of Content, Data & Visuals in Crisis Communications: Content that’s easy-to-understand, decisions driven by data, and communications that effectively capture attention has never been more critical as the world collectively searches for simple answers to big questions and new opportunities to replace old plans.

VIEW BLOG
Optimization of Act-On Software Marketing with Extended Lists

Great results can be achieved using Extended Lists in Act-On Software. Improve your marketing list, synch faster with CRM, improve data integrity and reduce the chances of error due to data redundancy by using Extension Lists.

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Act-On Skip Logic

Skip Logic refers to the ability to skip certain survey parts and present the respondent with different survey questions based on previous answers. You can have skip logic in your Act-On surveys by using a combination of landing pages and forms.

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Marketing Automation MeetUp

The Marketing Automation Toronto MeetUp focused on Lead Scoring best practices and B2B lead qualification was a success. Thanks everyone for coming!

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Marketing Automation & CRM Trends and the Future of Marketing

Marketing Automation and CRM systems are changing the marketing landscape. In this interview, Dan Radu, the Principal Consultant at Macro explains some of the trends and how technology impacts the profession.

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Sales and Marketing Alignment

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that they need to work together in order to meet their demand and revenue goals.

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Marketing Automation Solutions

The right question is not What is the Best Marketing Automation Solution? The right questions is What is the Best Marketing Automation Solution for You! There are hundreds of tools in the marketing technology landscape and that numbered is growing very fast.

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Pardot Campaigns and Folders Optimization

Pardot Folders allow you to store your marketing assets, automations and lists in a well-organized fashion. Everything you create in Pardot has to reside within a folder. Therefore having a solid folder structure saves you time when searching for that marketing campaign plus allows you to easily scale and reproduce your marketing activities.

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Pardot Checklist For Your Campaigns

Review our handy checklist that will guide you through all the steps you need to launch your Salesforce Pardot campaign successfully following best practices and helping you avoid common pitfalls and mistakes.

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Pardot and Salesforce for Sales

Modern sales organization that recognize the value of the marketing tools they have at their disposal are much more effective in going after large markets and customers. To increase sales the solution isn’t necessary about adding more headcount to sales. It’s about building the proper infrastructure to make your existing reps more productive.

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Pardot Shortcuts

Work better in Pardot with these keyboard shortcuts. Pressing SHIFT + ? at the same time will pull up a full list of available shortcuts. You’ll love it.

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Marketing Operations on a Global Scale

If your company has a global presence then you know how cumbersome is to run marketing operations. I wrote this piece based on my company’s experience working with large global enterprises and would like to share with you what we found it works.

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Marketo's Recognition for Dan Radu

Marketo, the world’s #1 Engagement Platform announced that Dan Radu, Marketing and Technology strategist from Toronto, Canada, has been inducted into the Marketo Winter 2017 Champions Class.

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What Is Marketing Operations?

The modern data-driven marketer in charge of operations plays an increasingly important role in the enterprise. Marketing Profs, the leading online marketing publication, says “Marketing operations has never been as important as it is now”.

VIEW BLOG
How to Build Your Marketing Operations Team

How do you put together a top-notch marketing operations team? Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations practicing modern data-driven marketing today.

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Advantages of Working with a Marketing Operations Agency

Our team of experts efficiently handles marketing operations for large enterprise clients on a global scale. Campaigns are executed in a disciplined, organized and detail-oriented way to achieve the best results. Here is how we can help.

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Marketing Operations

Marketing departments and professionals are evolving. Just seven years ago seems like a completely different generation in the profession. It’s no longer solely about content, or reach, or bold ads that leap off of the newspaper or magazine page.

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Six Best Practices for Better B2B

Drawing from years of experience helping companies with Business-to-Business (B2B) marketing there are six main recommendations that I would like to share with you.

VIEW BLOG
Pardot Will Not Fix Your Lead Generation Problem

Jumping into Pardot marketing automation will not fix your lead generation problem. Here’s why.

VIEW BLOG
How To Use A Content Hub

When creating an online presence, so many businesses simply throw their content up on a website or social media page and call it a day. After all, it’s digital – it can be changed.

VIEW BLOG
Marketing Operations - Executive Breakfast in Toronto

In today’s marketing landscape, there are almost 7000 marketing technologies for companies to choose from. Bridging the gap between strategy and technology is an overwhelming and complex issue to address, as decisions surrounding the way forward can have wide ranging impacts.

VIEW BLOG
7 Ways to Improve Your B2B Campaigns

The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers. In contrast, an effective well executed B2B campaign can do wonders for your business – but what sets a good B2B campaign apart from a bad one?

VIEW BLOG
Macro Wins Award for Best Professional Services

Canadian SME National Business Awards January 29, 2020 (Toronto, CANADA) – Macro, a B2B sales and marketing operations agency, has been awarded the CanadianSME National Business Award for Best Professional Services. Founder and President Dan Radu with Macro marketing specialists Joshua P’ng, Diego Garcia and Carla Herrera at the CanadianSME National Business Awards at the Metro Toronto Convention Centre on Tuesday night in Toronto

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Tips to Manage Your B2B Marketing Automation Database

Database management is often overlooked, but it shouldn’t be - because good, clean data is the secret of the successful modern marketer. Like a vehicle, it needs to be regularly maintained, fine tuned and cleaned to keep it at optimal performance.

VIEW BLOG
How Marketing Operations Can Use This Crisis Time Effectively

Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?

VIEW BLOG
Magical MarTech Experiences

Recently, Scott Brinker posted this graphic and said, “I’m fascinated by supposed dichotomies in marketing and martech. How do you create a marketing org that is both automated and human?” As marketing technology experts, we can’t simply wonder about how this balance between automation and humanity works—we need to live it, sell it, and teach it in order to survive!

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Power Up Your Channel With a Global Concierge Service

A concierge team’s focus is working closely with your partners to run the local execution of marketing programs and campaigns. They collaborate with different partners within regions or market segments. Concierge teams may also play a role in developing the core campaign components for the vendor, depending on the depth and breadth of the vendor’s marketing arm.

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What B2B Marketers Needs to Know About Apple's New "Mail Privacy Protection"

Apple announced during this year’s Worldwide Developer Conference that the upcoming iOS 15 will have a Mail Privacy Protection feature. This is super important for digital marketers to know and reevaluate the metrics they focus on. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. […]

VIEW BLOG
Marketo & Salesforce Sync Health-Check

A comprehensive way to check how Marketo and Salesforce sync data and what issues you should check for In this article you will learn how to troubleshoot the data syncing between Marketo and Salesforce. Learn how your CRM and marketing automation platform can better operate in tandem. By taking a look under the hood, you […]

VIEW BLOG
Account Based Marketing: Building Your Segmentation and Metrics That Matter

Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.

VIEW BLOG
Your Marketing Automation Platform Is Like a Ferrari

It would be a shame to spend a small fortune on an expensive car, only for it to sit in your garage, rarely used. This depressing story is something that happens to many modern organizations—except it’s not an expensive vehicle that they leave rusting in a garage, it’s their enterprise marketing automation platform (MAP)

VIEW BLOG
Measuring Marketing’s Impact on Sales Pipeline

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.

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Marketing Database Development Methodology

Most marketers have a list of contacts they work with and constantly try to understand and update. The list usually exists in an email tool which most likely doesn’t enforce any data integrity and has limitations such as number of fields, records and size.

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Toronto User Group Presentation

This presentation was initially delivered to the Toronto Marketo User Group in November 2015. You can read the summary of the presentation in this blog post then download the full SlideShare to see specific examples.

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The 2019 SalesTech Landscape

Is there such a thing as the best sales technologies? Our President and Founder, Dan Radu, answered this question during a webinar titled The 2019 SalesTech Landscape – Tools to help you Sell More, Faster.

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CMO's Reporting Command Center

Reporting growth and demand generation is something few organizations are doing successfully. Without a process in place to measure and assess your campaigns, acquisition, and revenue, it’s hard to decide your future marketing investments and know how your marketing efforts are performing.

VIEW BLOG
Case Study: How Macro Managed an Outsourced Demand Generation Center

Case Study: How Macro Managed an Outsourced Demand Generation Center - Marketing Operations. Read more about this client’s success story here.

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Virtual Event: Marketing Technology & Its Impact on the Sales Pipeline

Macro President & Founder Dan Radu joined Sandler Toronto President Chris Kelly in a recent conversation about how marketing technology can impact, enhance and boost the sales pipeline. Learn more about their discussion here.

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What Can Data Operations Do for Your Company?

In this blog post, we’ll be diving deeper into marketing automation platform maintenance and how marketing data operations best practices form a crucial part of your revenue marketing machine.

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What Marketing Operations needs to know about Google Cloud

Today, more than ever, companies need to use many digital marketing tools, and a key piece of the puzzle is getting different tech platforms to ‘talk’ to one another. We can achieve this with middleware. Google Cloud Platform is a newer player to the middleware game, but it is easily one of the most affordable, balanced and powerful tools available in 2020.

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Marketo and Google Cloud Integration

One of our clients here at Macro is a major utility company in the United States. This is their story, challenges and the middleware solution Macro provided for them bringing together different data-points to send order confirmation emails.

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Optimization of Act-On Software Marketing with Extended Lists

Great results can be achieved using Extended Lists in Act-On Software. Improve your marketing list, synch faster with CRM, improve data integrity and reduce the chances of error due to data redundancy by using Extension Lists.

VIEW BLOG
Advantages of Working with a Marketing Operations Agency

Our team of experts efficiently handles marketing operations for large enterprise clients on a global scale. Campaigns are executed in a disciplined, organized and detail-oriented way to achieve the best results. Here is how we can help.

VIEW BLOG
Tips to Manage Your B2B Marketing Automation Database

Database management is often overlooked, but it shouldn’t be - because good, clean data is the secret of the successful modern marketer. Like a vehicle, it needs to be regularly maintained, fine tuned and cleaned to keep it at optimal performance.

VIEW BLOG
How Marketing Operations Can Use This Crisis Time Effectively

Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?

VIEW BLOG
Magical MarTech Experiences

Recently, Scott Brinker posted this graphic and said, “I’m fascinated by supposed dichotomies in marketing and martech. How do you create a marketing org that is both automated and human?” As marketing technology experts, we can’t simply wonder about how this balance between automation and humanity works—we need to live it, sell it, and teach it in order to survive!

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Pipeline Marketing Infographic
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Macro Is Our New Brand

The new year brings change for everyone, and we’re no exception! In our mission to be the most effective marketing technology operations company, we have to stay on top of a dynamic marketing technology landscape, and we’re happy to announce we are now just Macro, a marketing & sales operations agency.

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Case Study: How Lead Nurturing Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).

VIEW BLOG
3 Tips to Increase Webinar Registration

At Macro, we’ve been helping our clients organize webinars and virtual events for years and we thought we’d share some of the knowledge we acquired along the way to help you out.

VIEW BLOG
Advantages of Working with a Marketing Operations Agency

Our team of experts efficiently handles marketing operations for large enterprise clients on a global scale. Campaigns are executed in a disciplined, organized and detail-oriented way to achieve the best results. Here is how we can help.

VIEW BLOG
How To Use A Content Hub

When creating an online presence, so many businesses simply throw their content up on a website or social media page and call it a day. After all, it’s digital – it can be changed.

VIEW BLOG
7 Ways to Improve Your B2B Campaigns

The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers. In contrast, an effective well executed B2B campaign can do wonders for your business – but what sets a good B2B campaign apart from a bad one?

VIEW BLOG
Macro Wins Award for Best Professional Services

Canadian SME National Business Awards January 29, 2020 (Toronto, CANADA) – Macro, a B2B sales and marketing operations agency, has been awarded the CanadianSME National Business Award for Best Professional Services. Founder and President Dan Radu with Macro marketing specialists Joshua P’ng, Diego Garcia and Carla Herrera at the CanadianSME National Business Awards at the Metro Toronto Convention Centre on Tuesday night in Toronto

VIEW BLOG
Keeping your org running smooth with Salesforce Optimizer

Salesforce Optimizer is a free, easy-to-use tool that you should be using on a regular basis. Think of it like removing lint from a lint trap, replacing air filters in your home, or changing the oil in a vehicle. It’s a basic maintenance procedure that keeps your org from becoming too cluttered. As you use […]

VIEW BLOG
Using Zift for Lead Management

ZiftONE uses automation and rulesets to help speed up, organize, and properly route leads within complex partner marketing organizations. It is like ‘air traffic control’ for leads. As a Vendor, you may have dozens or even hundred of partners, all of whom approach lead generation in different ways. Proper nurturing of leads can suffer if […]

VIEW BLOG
Data-Driven Lead Scoring for B2B

If you search for Data-driven lead scoring for b2b on Google, you'll get over 8,480,000 results. I think it's fair to say that there is enough content about this to drive most people mad. You'll find results ranging from websites claiming that you can set up a Data-driven lead scoring model in 20 minutes to […]

VIEW BLOG
What B2B Marketers Needs to Know About Apple's New "Mail Privacy Protection"

Apple announced during this year’s Worldwide Developer Conference that the upcoming iOS 15 will have a Mail Privacy Protection feature. This is super important for digital marketers to know and reevaluate the metrics they focus on. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. […]

VIEW BLOG
Marketo & Salesforce Sync Health-Check

A comprehensive way to check how Marketo and Salesforce sync data and what issues you should check for In this article you will learn how to troubleshoot the data syncing between Marketo and Salesforce. Learn how your CRM and marketing automation platform can better operate in tandem. By taking a look under the hood, you […]

VIEW BLOG
Measuring Marketing’s Impact on Sales Pipeline

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.

VIEW BLOG
Breakdown of Marketo Marketing Nation 2014

While writing these thoughts down on the flight back from San Francisco, I reflected on this year’s Marketing Nation™ Summit organized by Marketo at the Moscone Center on April 7 - 9, 2014.

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Marketo and Infor Partnership

The big announcement last month was the partnership between Marketo and Infor but little information was made public. We are just one week away from the Marketo Summit, so I wanted to share some figures on Infor to all the fellow Marketo users and friends which will serve as a good background information.

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Marketing & Sales Alignment Kick-Off Panel

Macromator Marketing Operations (MOps) Agency, the Canadian-based, B2B Marketing Operations agency, announces today that its President and Founder, Dan Radu, will host a panel discussion How Marketing Leaders Buy in Toronto, in conjunction with Toronto Enterprise Sales Forum.

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CMO's Reporting Command Center

Reporting growth and demand generation is something few organizations are doing successfully. Without a process in place to measure and assess your campaigns, acquisition, and revenue, it’s hard to decide your future marketing investments and know how your marketing efforts are performing.

VIEW BLOG
What Can Data Operations Do for Your Company?

In this blog post, we’ll be diving deeper into marketing automation platform maintenance and how marketing data operations best practices form a crucial part of your revenue marketing machine.

VIEW BLOG
Case Study: How Lead Nurturing Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).

VIEW BLOG
COVID-19 Content: A Review

The Importance of Content, Data & Visuals in Crisis Communications: Content that’s easy-to-understand, decisions driven by data, and communications that effectively capture attention has never been more critical as the world collectively searches for simple answers to big questions and new opportunities to replace old plans.

VIEW BLOG
3 Tips to Increase Webinar Registration

At Macro, we’ve been helping our clients organize webinars and virtual events for years and we thought we’d share some of the knowledge we acquired along the way to help you out.

VIEW BLOG
Optimization of Act-On Software Marketing with Extended Lists

Great results can be achieved using Extended Lists in Act-On Software. Improve your marketing list, synch faster with CRM, improve data integrity and reduce the chances of error due to data redundancy by using Extension Lists.

VIEW BLOG
Act-On Skip Logic

Skip Logic refers to the ability to skip certain survey parts and present the respondent with different survey questions based on previous answers. You can have skip logic in your Act-On surveys by using a combination of landing pages and forms.

VIEW BLOG
Marketing Automation MeetUp

The Marketing Automation Toronto MeetUp focused on Lead Scoring best practices and B2B lead qualification was a success. Thanks everyone for coming!

VIEW BLOG
Marketing Automation & CRM Trends and the Future of Marketing

Marketing Automation and CRM systems are changing the marketing landscape. In this interview, Dan Radu, the Principal Consultant at Macro explains some of the trends and how technology impacts the profession.

VIEW BLOG
Sales and Marketing Alignment

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that they need to work together in order to meet their demand and revenue goals.

VIEW BLOG
Pardot Checklist For Your Campaigns

Review our handy checklist that will guide you through all the steps you need to launch your Salesforce Pardot campaign successfully following best practices and helping you avoid common pitfalls and mistakes.

VIEW BLOG
Pardot and Salesforce for Sales

Modern sales organization that recognize the value of the marketing tools they have at their disposal are much more effective in going after large markets and customers. To increase sales the solution isn’t necessary about adding more headcount to sales. It’s about building the proper infrastructure to make your existing reps more productive.

VIEW BLOG
Pardot Shortcuts

Work better in Pardot with these keyboard shortcuts. Pressing SHIFT + ? at the same time will pull up a full list of available shortcuts. You’ll love it.

VIEW BLOG
Marketing Operations on a Global Scale

If your company has a global presence then you know how cumbersome is to run marketing operations. I wrote this piece based on my company’s experience working with large global enterprises and would like to share with you what we found it works.

VIEW BLOG
Marketo's Recognition for Dan Radu

Marketo, the world’s #1 Engagement Platform announced that Dan Radu, Marketing and Technology strategist from Toronto, Canada, has been inducted into the Marketo Winter 2017 Champions Class.

VIEW BLOG
What Is Marketing Operations?

The modern data-driven marketer in charge of operations plays an increasingly important role in the enterprise. Marketing Profs, the leading online marketing publication, says “Marketing operations has never been as important as it is now”.

VIEW BLOG
How to Build Your Marketing Operations Team

How do you put together a top-notch marketing operations team? Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations practicing modern data-driven marketing today.

VIEW BLOG
Advantages of Working with a Marketing Operations Agency

Our team of experts efficiently handles marketing operations for large enterprise clients on a global scale. Campaigns are executed in a disciplined, organized and detail-oriented way to achieve the best results. Here is how we can help.

VIEW BLOG
Six Best Practices for Better B2B

Drawing from years of experience helping companies with Business-to-Business (B2B) marketing there are six main recommendations that I would like to share with you.

VIEW BLOG
Pardot Will Not Fix Your Lead Generation Problem

Jumping into Pardot marketing automation will not fix your lead generation problem. Here’s why.

VIEW BLOG
How To Use A Content Hub

When creating an online presence, so many businesses simply throw their content up on a website or social media page and call it a day. After all, it’s digital – it can be changed.

VIEW BLOG
Marketing Operations - Executive Breakfast in Toronto

In today’s marketing landscape, there are almost 7000 marketing technologies for companies to choose from. Bridging the gap between strategy and technology is an overwhelming and complex issue to address, as decisions surrounding the way forward can have wide ranging impacts.

VIEW BLOG
7 Ways to Improve Your B2B Campaigns

The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers. In contrast, an effective well executed B2B campaign can do wonders for your business – but what sets a good B2B campaign apart from a bad one?

VIEW BLOG
Macro Wins Award for Best Professional Services

Canadian SME National Business Awards January 29, 2020 (Toronto, CANADA) – Macro, a B2B sales and marketing operations agency, has been awarded the CanadianSME National Business Award for Best Professional Services. Founder and President Dan Radu with Macro marketing specialists Joshua P’ng, Diego Garcia and Carla Herrera at the CanadianSME National Business Awards at the Metro Toronto Convention Centre on Tuesday night in Toronto

VIEW BLOG
Tips to Manage Your B2B Marketing Automation Database

Database management is often overlooked, but it shouldn’t be - because good, clean data is the secret of the successful modern marketer. Like a vehicle, it needs to be regularly maintained, fine tuned and cleaned to keep it at optimal performance.

VIEW BLOG
How Marketing Operations Can Use This Crisis Time Effectively

Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?

VIEW BLOG
Marketo Folder Structure and Naming Convention

Your Marketo folder structure is seemingly one of the most overlook-able aspects of your Marketo setup. You’re usually more worried about your programs, your forms and landing pages, your SFDC sync, but not much thought is almost ever given on the folder setup in the Marketing Activities section. You might think it’s not worth the […]

VIEW BLOG
ZiftONE Product Updates - May 2022

ZiftONE released several new and updated features part of the May Release  The channel marketing platform already boasts a comprehensive suite of partner and channel marketing tools, so we were thrilled to learn that more had been added. New Feature: Co-Brandable Videos Videos are powerful ways to differentiate and generate leads. Vendors could always create […]

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Marketo & Salesforce Sync Health-Check

A comprehensive way to check how Marketo and Salesforce sync data and what issues you should check for In this article you will learn how to troubleshoot the data syncing between Marketo and Salesforce. Learn how your CRM and marketing automation platform can better operate in tandem. By taking a look under the hood, you […]

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Become a MarTech Change Agent

“It is not the strongest species that survive, nor the most intelligent: it is the one most adaptable to change” - Charles Darwin

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Your Marketing Automation Platform Is Like a Ferrari

It would be a shame to spend a small fortune on an expensive car, only for it to sit in your garage, rarely used. This depressing story is something that happens to many modern organizations—except it’s not an expensive vehicle that they leave rusting in a garage, it’s their enterprise marketing automation platform (MAP)

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Measuring Marketing’s Impact on Sales Pipeline

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.

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How Marketing Operations can lead the change management

The adoption of Marketing Technologies (MarTech) including Marketing Automation Platforms (MAP) such as Marketo, Pardot, HubSpot or Eloqua is transforming marketing organizations today. These marketing systems support a demand generation strategy or revenue marketing but making everything work requires a lot of change management effort.

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Marketo Toronto User Group - Nov 10, 2015 at 6:00 PM

Everyone interested in the growing Marketo Community is welcomed to join. Macromator is honoured to present at the next Marketo Toronto User Group.

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Pardot Engagement Studio Breakdown

As a Pardot Registered Partner, the Macro team had the privilege to take a sneak peek at what the new Pardot Engagement Studio can do. We are very excited to share our initial review and recommendations to our clients.

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Pardot and Salesforce Integration Limitations

Since the Salesforce acquisition of ExactTarget and Pardot in June 2013 there has been little improvement to how Pardot reads and uses a lot of your existing Salesforce data. Just because Pardot is a tab in your Salesforce Sales Cloud it doesn’t mean all data is coming over to be used in marketing automation, you still have to manage a separate database.

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Marketing Database Development Methodology

Most marketers have a list of contacts they work with and constantly try to understand and update. The list usually exists in an email tool which most likely doesn’t enforce any data integrity and has limitations such as number of fields, records and size.

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Toronto User Group Presentation

This presentation was initially delivered to the Toronto Marketo User Group in November 2015. You can read the summary of the presentation in this blog post then download the full SlideShare to see specific examples.

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The 2019 SalesTech Landscape

Is there such a thing as the best sales technologies? Our President and Founder, Dan Radu, answered this question during a webinar titled The 2019 SalesTech Landscape – Tools to help you Sell More, Faster.

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Case Study: How Macro Managed an Outsourced Demand Generation Center

Case Study: How Macro Managed an Outsourced Demand Generation Center - Marketing Operations. Read more about this client’s success story here.

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What Marketing Operations needs to know about Google Cloud

Today, more than ever, companies need to use many digital marketing tools, and a key piece of the puzzle is getting different tech platforms to ‘talk’ to one another. We can achieve this with middleware. Google Cloud Platform is a newer player to the middleware game, but it is easily one of the most affordable, balanced and powerful tools available in 2020.

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Marketo and Google Cloud Integration

One of our clients here at Macro is a major utility company in the United States. This is their story, challenges and the middleware solution Macro provided for them bringing together different data-points to send order confirmation emails.

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Optimization of Act-On Software Marketing with Extended Lists

Great results can be achieved using Extended Lists in Act-On Software. Improve your marketing list, synch faster with CRM, improve data integrity and reduce the chances of error due to data redundancy by using Extension Lists.

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Act-On Skip Logic

Skip Logic refers to the ability to skip certain survey parts and present the respondent with different survey questions based on previous answers. You can have skip logic in your Act-On surveys by using a combination of landing pages and forms.

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Marketing Automation MeetUp

The Marketing Automation Toronto MeetUp focused on Lead Scoring best practices and B2B lead qualification was a success. Thanks everyone for coming!

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Sales and Marketing Alignment

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that they need to work together in order to meet their demand and revenue goals.

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Marketing Automation Solutions

The right question is not What is the Best Marketing Automation Solution? The right questions is What is the Best Marketing Automation Solution for You! There are hundreds of tools in the marketing technology landscape and that numbered is growing very fast.

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Pardot Campaigns and Folders Optimization

Pardot Folders allow you to store your marketing assets, automations and lists in a well-organized fashion. Everything you create in Pardot has to reside within a folder. Therefore having a solid folder structure saves you time when searching for that marketing campaign plus allows you to easily scale and reproduce your marketing activities.

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Pardot and Salesforce for Sales

Modern sales organization that recognize the value of the marketing tools they have at their disposal are much more effective in going after large markets and customers. To increase sales the solution isn’t necessary about adding more headcount to sales. It’s about building the proper infrastructure to make your existing reps more productive.

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Pardot Shortcuts

Work better in Pardot with these keyboard shortcuts. Pressing SHIFT + ? at the same time will pull up a full list of available shortcuts. You’ll love it.

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Marketing Operations on a Global Scale

If your company has a global presence then you know how cumbersome is to run marketing operations. I wrote this piece based on my company’s experience working with large global enterprises and would like to share with you what we found it works.

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Marketo's Recognition for Dan Radu

Marketo, the world’s #1 Engagement Platform announced that Dan Radu, Marketing and Technology strategist from Toronto, Canada, has been inducted into the Marketo Winter 2017 Champions Class.

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What Is Marketing Operations?

The modern data-driven marketer in charge of operations plays an increasingly important role in the enterprise. Marketing Profs, the leading online marketing publication, says “Marketing operations has never been as important as it is now”.

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How to Build Your Marketing Operations Team

How do you put together a top-notch marketing operations team? Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations practicing modern data-driven marketing today.

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Advantages of Working with a Marketing Operations Agency

Our team of experts efficiently handles marketing operations for large enterprise clients on a global scale. Campaigns are executed in a disciplined, organized and detail-oriented way to achieve the best results. Here is how we can help.

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Pardot Will Not Fix Your Lead Generation Problem

Jumping into Pardot marketing automation will not fix your lead generation problem. Here’s why.

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Marketing Operations - Executive Breakfast in Toronto

In today’s marketing landscape, there are almost 7000 marketing technologies for companies to choose from. Bridging the gap between strategy and technology is an overwhelming and complex issue to address, as decisions surrounding the way forward can have wide ranging impacts.

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How Marketing Operations Can Use This Crisis Time Effectively

Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?

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Magical MarTech Experiences

Recently, Scott Brinker posted this graphic and said, “I’m fascinated by supposed dichotomies in marketing and martech. How do you create a marketing org that is both automated and human?” As marketing technology experts, we can’t simply wonder about how this balance between automation and humanity works—we need to live it, sell it, and teach it in order to survive!

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Using Zift for Lead Management

ZiftONE uses automation and rulesets to help speed up, organize, and properly route leads within complex partner marketing organizations. It is like ‘air traffic control’ for leads. As a Vendor, you may have dozens or even hundred of partners, all of whom approach lead generation in different ways. Proper nurturing of leads can suffer if […]

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Measuring Marketing’s Impact on Sales Pipeline

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.

VIEW BLOG
Pardot and Salesforce Integration Limitations

Since the Salesforce acquisition of ExactTarget and Pardot in June 2013 there has been little improvement to how Pardot reads and uses a lot of your existing Salesforce data. Just because Pardot is a tab in your Salesforce Sales Cloud it doesn’t mean all data is coming over to be used in marketing automation, you still have to manage a separate database.

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Marketo and Infor Partnership

The big announcement last month was the partnership between Marketo and Infor but little information was made public. We are just one week away from the Marketo Summit, so I wanted to share some figures on Infor to all the fellow Marketo users and friends which will serve as a good background information.

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Marketing & Sales Alignment Kick-Off Panel

Macromator Marketing Operations (MOps) Agency, the Canadian-based, B2B Marketing Operations agency, announces today that its President and Founder, Dan Radu, will host a panel discussion How Marketing Leaders Buy in Toronto, in conjunction with Toronto Enterprise Sales Forum.

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Toronto User Group Presentation

This presentation was initially delivered to the Toronto Marketo User Group in November 2015. You can read the summary of the presentation in this blog post then download the full SlideShare to see specific examples.

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The 2019 SalesTech Landscape

Is there such a thing as the best sales technologies? Our President and Founder, Dan Radu, answered this question during a webinar titled The 2019 SalesTech Landscape – Tools to help you Sell More, Faster.

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CMO's Reporting Command Center

Reporting growth and demand generation is something few organizations are doing successfully. Without a process in place to measure and assess your campaigns, acquisition, and revenue, it’s hard to decide your future marketing investments and know how your marketing efforts are performing.

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Virtual Event: Marketing Technology & Its Impact on the Sales Pipeline

Macro President & Founder Dan Radu joined Sandler Toronto President Chris Kelly in a recent conversation about how marketing technology can impact, enhance and boost the sales pipeline. Learn more about their discussion here.

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Case Study: How Lead Nurturing Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).

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Marketing Automation MeetUp

The Marketing Automation Toronto MeetUp focused on Lead Scoring best practices and B2B lead qualification was a success. Thanks everyone for coming!

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Marketing Automation & CRM Trends and the Future of Marketing

Marketing Automation and CRM systems are changing the marketing landscape. In this interview, Dan Radu, the Principal Consultant at Macro explains some of the trends and how technology impacts the profession.

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Sales and Marketing Alignment

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that they need to work together in order to meet their demand and revenue goals.

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Pardot and Salesforce for Sales

Modern sales organization that recognize the value of the marketing tools they have at their disposal are much more effective in going after large markets and customers. To increase sales the solution isn’t necessary about adding more headcount to sales. It’s about building the proper infrastructure to make your existing reps more productive.

VIEW BLOG
How to Build Your Marketing Operations Team

How do you put together a top-notch marketing operations team? Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations practicing modern data-driven marketing today.

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Marketing Operations - Executive Breakfast in Toronto

In today’s marketing landscape, there are almost 7000 marketing technologies for companies to choose from. Bridging the gap between strategy and technology is an overwhelming and complex issue to address, as decisions surrounding the way forward can have wide ranging impacts.

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Macro Wins Award for Best Professional Services

Canadian SME National Business Awards January 29, 2020 (Toronto, CANADA) – Macro, a B2B sales and marketing operations agency, has been awarded the CanadianSME National Business Award for Best Professional Services. Founder and President Dan Radu with Macro marketing specialists Joshua P’ng, Diego Garcia and Carla Herrera at the CanadianSME National Business Awards at the Metro Toronto Convention Centre on Tuesday night in Toronto

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How Marketing Operations Can Use This Crisis Time Effectively

Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?

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How to Use Zift for Partner Events

Online events and webinars have been key marketing channels part of a modern strategy. ZiftONE’s Virtual Event Campaigns are used to maximize the value of these events by: Making it easier to send and manage co-branded invites Capturing important event data Help channel partners develop leads with vendor-hosted events Allow partners to host their own […]

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Account Based Marketing: Building Your Segmentation and Metrics That Matter

Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.

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Webinar Promotion Strategies to Help You Get Results

In this post, we’ll cover a few webinar promotion best practices and channels to use as well as share a few tactics we’ve used successfully in the past to promote webinars for a few of our clients.

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Virtual Event: Marketing Technology & Its Impact on the Sales Pipeline

Macro President & Founder Dan Radu joined Sandler Toronto President Chris Kelly in a recent conversation about how marketing technology can impact, enhance and boost the sales pipeline. Learn more about their discussion here.

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3 Tips to Increase Webinar Registration

At Macro, we’ve been helping our clients organize webinars and virtual events for years and we thought we’d share some of the knowledge we acquired along the way to help you out.

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