Real Business Impact from Marketing Operations

Marketo Maternity or Paternity Leave Coverage

Marketo Maternity or Paternity Leave Coverage

Temporary Marketo Certified Expert Transitions are hard in marketing organizations. When your Marketo consultant goes on maternity or paternity leave for example, it is important that your marketing operations continue running effectively. We understand that peace of mind for both you and your employee during this time is critical. That’s why Macro’s team of Marketo certified […]

B2B Prospecting for Your Target Audience

B2B Prospecting for Your Target Audience

How to Target Your B2B Marketing Audiences Segmentations All prospects have characteristics that make them unique. By tracking these characteristics, your organization will be in a better position to segment your prospect list into groups based on similar traits. But all of that depends on how you segment your prospects in the first place. You […]

Salesforce Marketing Cloud Email Services

Salesforce Marketing Cloud Email Services

Want to use your CRM for email marketing? Salesforce can also be used for very effective email marketing by both your sales team and your marketing team. Using powerful marketing automation tools, you can manage all your marketing activities directly from your Salesforce CRM. Macromator’s in-depth knowledge of Salesforce and various marketing technologies can help […]

Pardot Optimization

Pardot Optimization

Get the most out of Pardot Your benefits In spite of good planning and execution, many organizations cannot tell how well their marketing automation is working, and what improvements they could make. Macro helps organizations like you who have been using Pardot for a while but want to take everything to the next level. The […]

Pardot Migration

Pardot Migration

Quickstart your Pardot adventure How can Macro help? Our experience in dozens of migrations from other marketing systems to Pardot will ensure a smooth transition for all your marketing assets and data. When should you turn to Macro? Organizations come to Macro to get migration help when: The team expands by acquiring another company that […]

Pardot Marketing Operations

Pardot Marketing Operations

Run Cost-Effective Campaigns in Pardot Pardot Extra Hands & Brains Focus your time on strategy and planning, while the Macro Agency Team of experts produces, manages, deploys and monitors your Pardot campaigns for maximum impact. You can secure ongoing Pardot concierge support for: Email Campaigns Webinar Series Events and Tradeshow Campaigns Content Marketing Pieces The […]

Pardot Lead Scoring and Grading

Pardot Lead Scoring and Grading

Get help with lead scoring & grading Find and focus on the hottest leads most likely to buy You can practice scoring your leads on both behaivoural and demographic (also known as firmographic) parameters. This will ensure you have the best understanding when someone is ready to engage with sales. Marketing departments need to work […]

Pardot Implementation

Pardot Implementation

Our Pardot implementation services start at only $2,000 and ensures that you have the technical setup required and that your team is trained in Pardot to be self sufficient. You will work with our certified Pardot consultants.

Pardot Global Roll Out

Pardot Global Roll Out

How to use Pardot at a global scale The Best Marketing Team Want to go internationally with your marketing strategy? Does your global enterprise need to localize its customer engagement? Servicing the global market place with targeted communications is a complex but rewarding initiative. It usually requires the input of teams in different countries. Macro […]

Pardot Creative Services

Pardot Creative Services

Creative Services and Responsive Design Improve engagement Pardot needs its own specialized creative skills and knowledge. This is how Macro can help. The expert Macro design services for Pardot provides customized email and landing page templates to help you see better sales pipeline results. Pardot Responsive Landing Pages If you are using Guided Templates or […]

Pardot Campaign Execution and Marketing Operations

Pardot Campaign Execution and Marketing Operations

Make The Most Out Of Your Investment The Best Marketing Team Marketing operation departments partner up with Macro’s team of experts to execute campaigns for various product lines or across different geographies and time zones. Together we form the best modern marketing team. Beyond just technical campaign execution and Pardot managed services, Macro team constantly […]

Pardot & Salesforce Integration Advance Health-Check

Pardot & Salesforce Integration Advance Health-Check

CRM integration Get Salesforce Certified Pardot Consultants Working For You! Surely, Pardot has a very robust integration into Salesforce. Using both Pardot marketing automation platform and Salesforce CRM requires expert certified services in both systems. Take a moment and think about this: Do you have a Pardot Certified Consultant available to help you with best […]

Marketo Migration Best Practices

Marketo Migration Best Practices

There are many reasons why you should use Marketo. Here are a few examples of how Marketo fits into current marketing technology stack:

Marketo Optimization

Marketo Optimization

Organizations who have been using Marketo for a while but want to take everything to the next level choose Macro for a proper optimization. Our service is delivered in two steps:

Marketo Marketing Operations Services

Marketo Marketing Operations Services

Run Cost-Effective Campaigns In Marketo Marketo Extra Hands & Brains Focus your time on strategy and planning, while our team of Marketo consultants produces, manages, executes and monitors your Marketo campaigns for maximum impact. You can secure ongoing Marketo concierge support to help you: Deploy Email Campaigns Run Webinar Series Events, Tradeshow and Conferences Communications […]

Marketo Lead Scoring Services

Marketo Lead Scoring Services

Lead scoring helps your sales team find and focus on the hottest leads most likely to buy. You can practice scoring your leads on both behavioral and demographic (also known as firmographic) parameters to have the best understanding when someone is ready to engage with sales.

Marketo Lead Nurturing Best Practices

Marketo Lead Nurturing Best Practices

Optimize Your Lead Nurturing Streams With Marketo Why Lead Nurture? Lead nurturing best practices,  also known as drip marketing, ensures that content is delivered as needed for leads which could potentially be clients at some point in the future. It’s a crucial modern marketing tactic. Macro develops a lead nurturing strategy and implementation which gets all leads engaged […]

Marketo Implementation Services

If you need Marketo implementation partners, Macro can guide you in the right direction towards building a solid foundation for demand generation. We provide Marketo implementation services and consultance to help you get up and running fast and on the right track.

Marketo & Salesforce Integration Advance Health-Check blog image

Marketo & Salesforce Integration Advance Health-Check blog image

Surely, Marketo has a very robust integration into Salesforce. To use both Marketo marketing automation system and Salesforce CRM, a certified expertise is required in both platforms. Therefore, to find out if Macro services are right for you, ask yourself the following:

Marketing Attribution Reporting

Marketing Attribution Reporting

Your leads have converted – but how can you tell if the money that you’ve invested in marketing campaigns is paying off? It’s one thing to generate leads that convert, but diving deeper into this process reveal insights that boost the effectiveness and overall impact of your marketing dollars. So where can you start?

Lead Management & Qualification

Lead Management & Qualification

What is Lead Management The B2B buying journey can vary. It’s seldom a straightforward process from start to finish. For many complex solutions and buying cycles, the path can be more complicated because it involves multiple decision makers and touch points. Why should you focus your time and effort on leads that are not qualified? […]

Creative Services for Marketo

Creative Services for Marketo

Creative Services And Responsive Design Improve Engagement Marketo needs its own specialized creative skills and knowledge. This is how Macro can help. The expert Macro design services for Marketo design studio provides customized email and landing page templates to help you see better sales pipeline results. Marketo Landing Page Templates If you are using Guided Templates […]

Conversion Optimization

Conversion Optimization

A strong demand generation strategy converts your traffic into leads. This is accomplished through judicious use of an effective B2B website with relevant content, conversion optimization landing pages and engagement tactics.

Webinar Promotion Strategies to Help You Get Results

Webinar Promotion Strategies to Help You Get Results

In this post, we’ll cover a few webinar promotion best practices and channels to use as well as share a few tactics we’ve used successfully in the past to promote webinars for a few of our clients.

Partner Marketing – Key Strategies

Partner Marketing – Key Strategies

The truth is that Marketing Technology (MarTech) partnerships are seldom successful. Partnerships may start off with good intentions, but most of the time they result in one-sided relationships. Partner Marketing is necessary for success in the tech industry, but how do you navigate these relationships?

Partner Marketing Infographic

Partner Marketing Infographic

See this infographic for a break down on Partner Marketing Strategies and how Macro can help you elevate your partner marketing needs.

Case Study: How Macro Built a Global Concierge Team

Case Study: How Macro Built a Global Concierge Team

Case Study: How Macro Built a Global Concierge Team Partner Marketing – A Macro Case Study from Macromator Inc. The Client’s Story The client sells customer…

How Marketing Operations can lead the change management

How Marketing Operations can lead the change management

The adoption of Marketing Technologies (MarTech) including Marketing Automation Platforms (MAP) such as Marketo, Pardot, HubSpot or Eloqua is transforming marketing organizations today. These marketing systems support a demand generation strategy or revenue marketing but making everything work requires a lot of change management effort.

Marketo Toronto User Group – Nov 10, 2015 at 6:00 PM

Marketo Toronto User Group – Nov 10, 2015 at 6:00 PM

Everyone interested in the growing Marketo Community is welcomed to join. Macromator is honoured to present at the next Marketo Toronto User Group.

Pardot Engagement Studio Breakdown

Pardot Engagement Studio Breakdown

As a Pardot Registered Partner, the Macro team had the privilege to take a sneak peek at what the new Pardot Engagement Studio can do. We are very excited to share our initial review and recommendations to our clients.

Pardot and Salesforce Integration Limitations

Pardot and Salesforce Integration Limitations

Since the Salesforce acquisition of ExactTarget and Pardot in June 2013 there has been little improvement to how Pardot reads and uses a lot of your existing Salesforce data. Just because Pardot is a tab in your Salesforce Sales Cloud it doesn’t mean all data is coming over to be used in marketing automation, you still have to manage a separate database.

Breakdown of Marketo Marketing Nation 2014

Breakdown of Marketo Marketing Nation 2014

While writing these thoughts down on the flight back from San Francisco, I reflected on this year’s Marketing Nation™ Summit organized by Marketo at the Moscone Center on April 7 – 9, 2014.

Marketo and Infor Partnership

Marketo and Infor Partnership

The big announcement last month was the partnership between Marketo and Infor but little information was made public. We are just one week away from the Marketo Summit, so I wanted to share some figures on Infor to all the fellow Marketo users and friends which will serve as a good background information.

Marketing & Sales Alignment Kick-Off Panel

Marketing & Sales Alignment Kick-Off Panel

Macromator Marketing Operations (MOps) Agency, the Canadian-based, B2B Marketing Operations agency, announces today that its President and Founder, Dan Radu, will host a panel discussion How Marketing Leaders Buy in Toronto, in conjunction with Toronto Enterprise Sales Forum.

Marketing Database Development Methodology

Marketing Database Development Methodology

Most marketers have a list of contacts they work with and constantly try to understand and update. The list usually exists in an email tool which most likely doesn’t enforce any data integrity and has limitations such as number of fields, records and size.

Toronto User Group Presentation

Toronto User Group Presentation

This presentation was initially delivered to the Toronto Marketo User Group in November 2015. You can read the summary of the presentation in this blog post then download the full SlideShare to see specific examples.

The 2019 SalesTech Landscape

The 2019 SalesTech Landscape

Is there such a thing as the best sales technologies? Our President and Founder, Dan Radu, answered this question during a webinar titled The 2019 SalesTech Landscape – Tools to help you Sell More, Faster.

CMO’s Reporting Command Center

CMO’s Reporting Command Center

Reporting growth and demand generation is something few organizations are doing successfully. Without a process in place to measure and assess your campaigns, acquisition, and revenue, it’s hard to decide your future marketing investments and know how your marketing efforts are performing.

Case Study: How Macro Managed an Outsourced Demand Generation Center

Case Study: How Macro Managed an Outsourced Demand Generation Center

Case Study: How Macro Managed an Outsourced Demand Generation Center – Marketing Operations. Read more about this client’s success story here.

Account Based Marketing: Building Your Segmentation and Metrics That Matter

Account Based Marketing: Building Your Segmentation and Metrics That Matter

Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.

Virtual Event: Marketing Technology & Its Impact on the Sales Pipeline

Virtual Event: Marketing Technology & Its Impact on the Sales Pipeline

Macro President & Founder Dan Radu joined Sandler Toronto President Chris Kelly in a recent conversation about how marketing technology can impact, enhance and boost the sales pipeline. Learn more about their discussion here.

Your Marketing Automation Platform Is Like a Ferrari

Your Marketing Automation Platform Is Like a Ferrari

It would be a shame to spend a small fortune on an expensive car, only for it to sit in your garage, rarely used. This depressing story is something that happens to many modern organizations—except it’s not an expensive vehicle that they leave rusting in a garage, it’s their enterprise marketing automation platform (MAP)

What Can Data Operations Do for Your Company?

What Can Data Operations Do for Your Company?

In this blog post, we’ll be diving deeper into marketing automation platform maintenance and how marketing data operations best practices form a crucial part of your revenue marketing machine.

What Marketing Operations needs to know about Google Cloud

What Marketing Operations needs to know about Google Cloud

Today, more than ever, companies need to use many digital marketing tools, and a key piece of the puzzle is getting different tech platforms to ‘talk’ to one another. We can achieve this with middleware. Google Cloud Platform is a newer player to the middleware game, but it is easily one of the most affordable, balanced and powerful tools available in 2020.

Marketo and Google Cloud Integration

Marketo and Google Cloud Integration

One of our clients here at Macro is a major utility company in the United States. This is their story, challenges and the middleware solution Macro provided for them bringing together different data-points to send order confirmation emails.

Macro Is Our New Brand

Macro Is Our New Brand

The new year brings change for everyone, and we’re no exception! In our mission to be the most effective marketing technology operations company, we have to stay on top of a dynamic marketing technology landscape, and we’re happy to announce we are now just Macro, a marketing & sales operations agency.

Case Study: How Lead Nurturing Improves Your Pipeline

Case Study: How Lead Nurturing Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).

COVID-19 Content: A Review

COVID-19 Content: A Review

The Importance of Content, Data & Visuals in Crisis Communications: Content that’s easy-to-understand, decisions driven by data, and communications that effectively capture attention has never been more critical as the world collectively searches for simple answers to big questions and new opportunities to replace old plans.

3 Tips to Increase Webinar Registration

3 Tips to Increase Webinar Registration

At Macro, we’ve been helping our clients organize webinars and virtual events for years and we thought we’d share some of the knowledge we acquired along the way to help you out.

Optimization of Act-On Software Marketing with Extended Lists

Optimization of Act-On Software Marketing with Extended Lists

Great results can be achieved using Extended Lists in Act-On Software. Improve your marketing list, synch faster with CRM, improve data integrity and reduce the chances of error due to data redundancy by using Extension Lists.

Act-On Skip Logic

Act-On Skip Logic

Skip Logic refers to the ability to skip certain survey parts and present the respondent with different survey questions based on previous answers. You can have skip logic in your Act-On surveys by using a combination of landing pages and forms.

Marketing Automation MeetUp

Marketing Automation MeetUp

The Marketing Automation Toronto MeetUp focused on Lead Scoring best practices and B2B lead qualification was a success. Thanks everyone for coming!

Marketing Automation & CRM Trends and the Future of Marketing

Marketing Automation & CRM Trends and the Future of Marketing

Marketing Automation and CRM systems are changing the marketing landscape. In this interview, Dan Radu, the Principal Consultant at Macro explains some of the trends and how technology impacts the profession.

Sales and Marketing Alignment

Sales and Marketing Alignment

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that they need to work together in order to meet their demand and revenue goals.

Marketing Automation Solutions

Marketing Automation Solutions

The right question is not What is the Best Marketing Automation Solution? The right questions is What is the Best Marketing Automation Solution for You! There are hundreds of tools in the marketing technology landscape and that numbered is growing very fast.

Pardot Campaigns and Folders Optimization

Pardot Campaigns and Folders Optimization

Pardot Folders allow you to store your marketing assets, automations and lists in a well-organized fashion. Everything you create in Pardot has to reside within a folder. Therefore having a solid folder structure saves you time when searching for that marketing campaign plus allows you to easily scale and reproduce your marketing activities.

Pardot Checklist For Your Campaigns

Pardot Checklist For Your Campaigns

Review our handy checklist that will guide you through all the steps you need to launch your Salesforce Pardot campaign successfully following best practices and helping you avoid common pitfalls and mistakes.

Pardot and Salesforce for Sales

Pardot and Salesforce for Sales

Modern sales organization that recognize the value of the marketing tools they have at their disposal are much more effective in going after large markets and customers. To increase sales the solution isn’t necessary about adding more headcount to sales. It’s about building the proper infrastructure to make your existing reps more productive.

Pardot Shortcuts

Pardot Shortcuts

Work better in Pardot with these keyboard shortcuts. Pressing SHIFT + ? at the same time will pull up a full list of available shortcuts. You’ll love it.

Measuring Marketing’s Impact on Sales Pipeline

Measuring Marketing’s Impact on Sales Pipeline

Your prospects don’t just come to your website and click buy. The modern customer journey involves a lot of research before the first contact, multiple marketing touches and several interactions with sales. This is even more true for complex products which have longer buying cycles and usually involve multiple decision makers.

Marketing Operations on a Global Scale

Marketing Operations on a Global Scale

If your company has a global presence then you know how cumbersome is to run marketing operations. I wrote this piece based on my company’s experience working with large global enterprises and would like to share with you what we found it works.

Marketo’s Recognition for Dan Radu

Marketo’s Recognition for Dan Radu

Marketo, the world’s #1 Engagement Platform announced that Dan Radu, Marketing and Technology strategist from Toronto, Canada, has been inducted into the Marketo Winter 2017 Champions Class.

What Is Marketing Operations?

What Is Marketing Operations?

The modern data-driven marketer in charge of operations plays an increasingly important role in the enterprise. Marketing Profs, the leading online marketing publication, says “Marketing operations has never been as important as it is now”.

How to Build Your Marketing Operations Team

How to Build Your Marketing Operations Team

How do you put together a top-notch marketing operations team? Forming the right marketing operations team with the right combination of skillsets is absolutely critical for organizations practicing modern data-driven marketing today.

Advantages of Working with a Marketing Operations Agency

Advantages of Working with a Marketing Operations Agency

Our team of experts efficiently handles marketing operations for large enterprise clients on a global scale. Campaigns are executed in a disciplined, organized and detail-oriented way to achieve the best results. Here is how we can help.

Marketing Operations

Marketing Operations

Marketing departments and professionals are evolving. Just seven years ago seems like a completely different generation in the profession. It’s no longer solely about content, or reach, or bold ads that leap off of the newspaper or magazine page.

Six Best Practices for Better B2B

Six Best Practices for Better B2B

Drawing from years of experience helping companies with Business-to-Business (B2B) marketing there are six main recommendations that I would like to share with you.

Pardot Will Not Fix Your Lead Generation Problem

Pardot Will Not Fix Your Lead Generation Problem

Jumping into Pardot marketing automation will not fix your lead generation problem. Here’s why.

How To Use A Content Hub

How To Use A Content Hub

When creating an online presence, so many businesses simply throw their content up on a website or social media page and call it a day. After all, it’s digital – it can be changed.

Marketing Operations – Executive Breakfast in Toronto

Marketing Operations – Executive Breakfast in Toronto

In today’s marketing landscape, there are almost 7000 marketing technologies for companies to choose from. Bridging the gap between strategy and technology is an overwhelming and complex issue to address, as decisions surrounding the way forward can have wide ranging impacts.

7 Ways to Improve Your B2B Campaigns

7 Ways to Improve Your B2B Campaigns

The modern B2B marketing landscape is filled with lackluster, disorganized campaigns that do little to engage current and future customers. In contrast, an effective well executed B2B campaign can do wonders for your business – but what sets a good B2B campaign apart from a bad one?

Macro Wins Award for Best Professional Services

Macro Wins Award for Best Professional Services

Canadian SME National Business Awards January 29, 2020 (Toronto, CANADA) – Macro, a B2B sales and marketing operations agency, has been awarded the CanadianSME National Business Award for Best Professional Services. Founder and President Dan Radu with Macro marketing specialists Joshua P’ng, Diego Garcia and Carla Herrera at the CanadianSME National Business Awards at the Metro Toronto Convention Centre on Tuesday night in Toronto

Tips to Manage Your B2B Marketing Automation Database

Tips to Manage Your B2B Marketing Automation Database

Database management is often overlooked, but it shouldn’t be – because good, clean data is the secret of the successful modern marketer. Like a vehicle, it needs to be regularly maintained, fine tuned and cleaned to keep it at optimal performance.

How Marketing Operations Can Use This Crisis Time Effectively

How Marketing Operations Can Use This Crisis Time Effectively

Winston Churchill said “Never let a good crisis go to waste.” With the recent challenges brought on by the COVID-19 pandemic, many companies are changing their practices to reflect the new reality. You might be wondering, how can I use this time effectively?

Magical MarTech Experiences

Magical MarTech Experiences

Recently, Scott Brinker posted this graphic and said, “I’m fascinated by supposed dichotomies in marketing and martech. How do you create a marketing org that is both automated and human?” As marketing technology experts, we can’t simply wonder about how this balance between automation and humanity works—we need to live it, sell it, and teach it in order to survive!

Power Up Your Channel With a Global Concierge Service

Power Up Your Channel With a Global Concierge Service

A concierge team’s focus is working closely with your partners to run the local execution of marketing programs and campaigns. They collaborate with different partners within regions or market segments. Concierge teams may also play a role in developing the core campaign components for the vendor, depending on the depth and breadth of the vendor’s marketing arm.

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