B2B Marketing Case Studies

Macro's global concierge team helped Atlassian scale co-marketing, onboard partners, and drive $3M in closed deals, delivering a 10x return through multilingual support and campaign execution across key global regions.

Facing multiple challenges that threatened their email campaigns, the client sought a natural extension of their marketing operations team. Macro fulfilled that role, offering email marketing expert support in region to deliver campaigns on time in their Marketo platform.

‍Macro offered a client in hyper-growth mode a global comprehensive support in Marketo campaign execution while reporting via dashboards in Salesforce Sales Cloud to help them streamline marketing and sales operations.

Macro transformed a Japanese business’s English Language Learning service with a lead nurturing email campaign. Achieved 20% increase in SQLs and 7% rise in won opportunities.

Macro helped a customer experience tech provider, boosting their partner relationships and generating leads, resulting in 80+ engaged partners and 650+ registrations.

Macro acted as a natural extension for a financial services client, increasing their campaign execution capacity by 200%, and leading to a 55.31% increase in Lead-to-MQL ratio in one year.