How Lead Nurturing Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs). By engaging prospects, qualifying audiences in Salesforce, and improving their email design, the client was able to secure a 20% increase in SQLs as well as a 7% jump in won opportunities.

How Macro Built a Global Concierge Team

The Client’s Story The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships. Macro helped the client by implementing of a Unified Channel Management platform over the course of two years for partners followed by the development of a global concierge team to strengthen Partner relationships. The results speak for themselves, with more than 80 partners engaged and 650+ Partner Registrations.

How Macro Managed an Outsourced Demand Generation Center

The client provides financial services to health professionals who's clients benefit from investment and financial advice relating to their practices. Their marketing strategy consists of both virtual and physical events. Macro helped the client by successfully establishing a 'Campaign Desk,' - a fully outsourced marketing operations service focused on planning, executing, and measuring campaign results supporting the client's marketing strategy. The results speak for themselves, with a 106% increase in clients reached and much more engagement experienced after Macro's assistence.

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