macromator logo svg
Your Needs
B2B MARKETING
Partner & Channel Marketing

Empower your channel partners. Build a marketing and sales pipeline together.

Campaigns & Programs

B2B campaigns powered by content and experiences that resonate in today’s modern world.

Global Marketing Concierge

Cost-efficient and seamless global marketing operations experts.

Webinar Services

Supercharge your online events and webinars in the new remote age.

Account Based Marketing

Target accounts, but speak to people.

TECH SIMPLIFIED
MarTech Advisory & Training

Create a solid foundation of understanding and leveraging your digital tools.

Salesforce Consulting

Certified specialists for Salesforce solutions

Marketo Consulting

Marketo certified specialists

ZINFI Consulting

ZINFI expertise to support your partner marketing platform.

Pardot Consulting

Pardot certified specialists

HubSpot Consulting

HubSpot specialists for your marketing needs

MARKETING OPERATIONS
Managed Services

Extend your marketing team.

Content & Template Design

Deliver your message with the right content.

Demand Gen Strategies

Macro’s demand generation strategies.

Business Process Outsourcing

Eliminate marketing bottlenecks.

Data Operations

Fine tuning and optimization of your marketing tech stack.

Our Capabilities
HOW WE WORK
Our Clients

Explore the clients we've worked with.

Case Studies
WHAT WE THINK
Resources

Real Business Impact from Marketing Operations.

Our Expertise

Retainer or project based support.

WHERE TO FIND US
Community

Learn about the Martech Community.

Careers

We're hiring, take a look why you should join Macro today.

Contact Us

We want to help you create magical customer experiences.

About Us
Resources
Talent

ZINFI Campaigns & Concierge Services

Partner marketing expertise & platform support

SPEAK TO AN ADVISOR

Macro’s team of partner marketing experts use ZINFI’s best in class platform to run campaigns, and automate, streamline and optimize partner marketing activities. The platform equips you with co-branding opportunities and representation on multiple marketing channels.

Partner Marketing Concierge Services

A crucial link between you and your partners

Along with training your partners, Macro can work with them to alleviate their workload and help fulfill some of their responsibilities. For example, our ZINFI specialists can take care of launching campaigns for partners, thus freeing up resources and time. Our skilled team acts as your extended channel marketing manager, helping with:

  • Getting your partners up to date with your digital marketing content
  • Partner marketing campaigns planning and execution
  • Building qualified prospect lists, lead management and follow up
  • Multi-channel marketing: email, social media and virtual events
  • Enhancing your partner’s overall online presence

ZINFI Training & Digital Marketing Services

Enable your partners—Our ZINFI specialists stand ready to help your partners gain the technical and strategic expertise to navigate and utilize the partner marketing automation platform to its full potential.

Our team will be there to guide and assist your partners in everything from how to launch a B2B marketing campaign to how to submit a business plan. We can train your channel partners how to:

  • Launch B2B marketing campaigns
  • Work on joint business plans
  • Align plans to yours and partners’ targets
  • Deploy custom strategic and ABM campaigns
  • Understand the results from joint campaigns
  • Administer deal registration

Market Development Funds Management

We know that it can be challenging for partners to submit applications for Market Development Funds. Macro can help you automate this process and make it easier for partners to apply and follow through. Our team will be there to manage the MDF life cycle by your side, and help partners to ensure the financial support they need to implement eligible marketing activities.

We help you:

  • Manage your partner’s MDF requests
  • Configure claim submission and multi-level approval process
  • Set up automated system alerts
Marketing Operations Support

Account Based Marketing

Custom ABM Campaigns For Each Partner

No matter your relationship with ABM—from total beginner to established practitioner, we’re happy to assist in improving your ABM operations.

Speak to a Macro advisor about ZINFI concierge or consulting services

BOOK A CALL

Case Study

How Macro Built a Global Concierge Team

The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.

Macro helped the client by implementing of a Unified Channel Management platform over the course of two years for partners followed by the development of a global concierge team to strengthen Partner relationships. The results speak for themselves, with more than 80 partners engaged and 650+ Partner Registrations.
READ MORE
Partner Marketing Case Study

Tech Stacks We Work With

ALL
CRM
CONTENT HUBS
PARTNER MARKETING
MARKETING AUTOMATION
ACCOUNT BASED MARKETING
BUSINESS INTELLIGENCE
Salesforce Logo
Marketo Logo
Hubspot Logo
Salesforce Pardot
Google Cloud Logo
Uber Flip Logo
Tableau Logo
Pathfactory Logo
Zinfi Logo
Demand Base Logo
Terminus Logo
Salesforce Marketing Cloud
Cloudinary Logo
Google Cloud Data Studio
Microsoft Dynamics Logo
Salesforce Logo
Microsoft Dynamics Logo
Uber Flip Logo
Pathfactory Logo
Zinfi Logo
Salesforce Pardot
Marketo Logo
Hubspot Logo
Salesforce Pardot
Terminus Logo
Demand Base Logo
Tableau Logo

Learn Best Practices

Case Study: How Macro Managed an Outsourced Demand Generation Center

Case Study: How Macro Managed an Outsourced Demand Generation Center - Marketing Operations. Read more about this client’s success story here.

COVID-19 Content: A Review

The Importance of Content, Data & Visuals in Crisis Communications: Content that’s easy-to-understand, decisions driven by data, and communications that effectively capture attention has never been more critical as the world collectively searches for simple answers to big questions and new opportunities to replace old plans.
MORE INSIGHTS

Trusted by amazing marketing teams like yours.

  • Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
    I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

    Justyna McCaig 

    Senior Manager, Demand Generation at Swift Medical

    Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

    Jeff Morgan, Chief Marketing Officer

    Dentist Advisors

    Macro team is such valuable marketing operations partners! Congrats on industry recognition.

    Jennifer Morimoto, Director of Marketing

    Torani

Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.
crosschevron-downtext-align-right