Macro’s team of partner marketing experts use ZINFI’s best in class platform to run campaigns, and automate, streamline and optimize partner marketing activities. The platform equips you with co-branding opportunities and representation on multiple marketing channels.

How Macro experts can help:

ZINFI platform administration
ZINFI training: virtual or in-person
ZINFI custom built campaigns: single touch or multi-touch

Partner marketing concierge services

Macro makes it easy for you

Along with training your partners, Macro can work with them to alleviate their workload and help fulfill some of their responsibilities. For example, our ZINFI specialists can take care of launching campaigns for partners, thus freeing up resources and time. Our skilled team acts as your extended channel marketing manager, helping with:

Getting your partners up to date with your digital marketing content
Partner marketing campaigns planning and execution
Building qualified prospect lists, lead management and follow up
Multi-channel marketing: email, social media and virtual events
Enhancing your partner’s overall online presence

Help your partners with ZINFI training & digital marketing services

Enable your partners—Our ZINFI specialists stand ready to help your partners gain the technical and strategic expertise to navigate and utilize the partner marketing automation platform to its full potential.

Our team will be there to guide and assist your partners in everything from how to launch a B2B marketing campaign to how to submit a business plan. We can train your channel partners how to:

Launch B2B marketing campaigns
Work on joint business plans
Align plans to yours and partners’ targets
Deploy custom strategic and ABM campaigns
Understand the results from joint campaigns
Administer deal registration

Market Development Funds management

We know that it can be challenging for partners to submit applications for Market Development Funds. Macro can help you automate this process and make it easier for partners to apply and follow through. Our team will be there to manage the MDF life cycle by your side, and help partners to ensure the financial support they need to implement eligible marketing activities.

We help you:

Manage your partner’s MDF requests
Configure claim submission and multi-level approval process
Set up automated system alerts

Custom ABM consultations for your needs

No matter your relationship with ABM—from total beginner to established practitioner, we’re happy to assist in improving your ABM operations.

Speak to a Macro advisor about ZINFI concierge or consulting services

Case Study

How Macro Built a Global Concierge Team

The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.

Macro helped the client by implementing of a Unified Channel Management platform over the course of two years for partners followed by the development of a global concierge team to strengthen Partner relationships. The results speak for themselves, with more than 80 partners engaged and 650+ Partner Registrations.

Tech Stacks We Work With

ALL

CRM

CONTENT HUBS

PARTNER MARKETING

MARKETING AUTOMATION

ACCOUNT BASED MARKETING

BUSINESS INTELLIGENCE

Learn Best Practices

VIEW OUR RESOURCE

Case Study: How Macro Managed an Outsourced Demand Generation Center

Case Study: How Macro Managed an Outsourced Demand Generation Center - Marketing Operations. Read more about this client’s success story here.

VIEW OUR RESOURCE

COVID-19 Content: A Review

The Importance of Content, Data & Visuals in Crisis Communications: Content that’s easy-to-understand, decisions driven by data, and communications that effectively capture attention has never been more critical as the world collectively searches for simple answers to big questions and new opportunities to replace old plans.

MORE INSIGHTS

Trusted by amazing marketing teams like yours.

We love how Macro provides a one-stop-shop for marketing strategy, design and CRM work necessary to make all of our demand generation initiatives work. Thank you guys!
Robert
CEO
It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!
Dasha
Marketing Manager
The expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.
Tom
Demand Generation Director
Macro has been engaged with the redesigning of our Marketo/Salesforce integration this year. They were very creative in their approach to identify a solution and very consistent in their on-time delivery of the solution. We couldn’t have done it without the Macro team.
Rosalin
Sales & Marketing Director
It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!
Dasha
Marketing Manager
The expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.
Tom
Demand Generation Director

ZINFI Consulting Services

How Macro experts can help: