ZINFI Expert Services

Partner marketing concierge & platform support

Macro’s team of ZINFI experts can help you run joint marketing campaigns, manage MDF and generate more leads from your partner marketing activities. Using the platform is so much more easier with the Macro team supporting you.

Learn How ZINFI Consultants Can Help

Enable your partners in ZINFI

Along with training your partners, Macro stands ready to help your partners gain the technical and strategic expertise to navigate and utilize the partner marketing automation platform to its full potential. Our skilled team acts as your extended channel marketing manager, helping with:

Getting your partners up to date with your digital marketing content
Partner marketing campaigns planning and execution
Building qualified prospect lists, lead management and follow up
Multi-channel marketing: email, social media and virtual events
Enhancing your partner’s overall online presence

Digital marketing services

Our team will be there to guide and assist your partners in everything from how to launch a B2B marketing campaign to how to submit a business plan. We can train your channel partners how to:

Execute B2B marketing campaigns
Work on joint business plans
Align plans to yours and partners’ targets
Deploy custom strategic and ABM campaigns
Understand the results from joint campaigns
Administer deal registration

MDF management

We know that it can be challenging for partners to submit applications for Market Development Funds. Macro can help you automate this process and make it easier for partners to apply and follow through. Our team will be there to manage the MDF life cycle by your side, and help partners to ensure the financial support they need to implement eligible marketing activities.

We help you:

Manage your partner’s MDF requests
Configure claim submission and multi-level approval process
Set up automated system alerts

Custom ABM Campaigns

No matter your relationship with ABM—from total beginner to established practitioner, we’re happy to assist in improving your ABM operations.

Work with global ZINFI experts

Case Study

How Macro Built a Global Concierge Team

The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.

Macro helped the client by implementing of a Unified Channel Management platform over the course of two years for partners followed by the development of a global concierge team to strengthen Partner relationships. The results speak for themselves, with more than 80 partners engaged and 650+ Partner Registrations.

Tech Stacks We Work With

ALL

CRM

CONTENT HUBS

PARTNER MARKETING

MARKETING AUTOMATION

ACCOUNT BASED MARKETING

BUSINESS INTELLIGENCE

Learn Best Practices

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Case Study: How Macro Managed an Outsourced Demand Generation Center

Case Study: How Macro Managed an Outsourced Demand Generation Center - Marketing Operations. Read more about this client’s success story here.

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COVID-19 Content: A Review

The Importance of Content, Data & Visuals in Crisis Communications: Content that’s easy-to-understand, decisions driven by data, and communications that effectively capture attention has never been more critical as the world collectively searches for simple answers to big questions and new opportunities to replace old plans.

MORE INSIGHTS

Trusted by amazing marketing teams like yours

Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

Senior Manager, Demand Generation at Swift Medical

Swift Medical

Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

Chief Marketing Officer

Dentist Advisors

Working with Macromator has been a great experience from day one, they have augmented our knowledge in the PRM domain significantly, and provided strong and flexible technical support. I strongly recommend engaging with Macromator, if you are looking to build or expand your corporate PRM capabilities.

Digital Strategy Consultant

Novozymes