The Macro Global Marketing Concierge is an on-demand team of digital marketing experts. We are trained to plan and execute marketing campaigns, administer marketing automation platforms and ensure data stewardship—across multiple time zones and business regions.

Execute your marketing strategy faster
Plan, run & measure marketing programs & campaigns
Fully use the power of marketing technologies & CRM
Enable your partners & channel

Marketing advisors for your team

Marketing concierge teams meet the demands of modern marketing teams

The goal of our concierge team is to complement and augment your existing team. Flexibility is the core of our approach—we only bring in who we need, when you need it, so you’re not getting charged for expensive agency overhead.

Your current processes aren’t disrupted (unless your processes are what we’re working on). We’ll use your project management software, join your Slack, adapt to your timezone—many clients even have their concierge use their email domain.

When to use a Global Marketing Concierge Team

Challenges a Global Marketing Concierge Team can help solve

Not enough capacity to execute marketing campaigns

The existing marketing team simply needs more help, but you’re not ready to hire more full-time resources. Because we’re focused on marketing execution using technology, even a part-time concierge resource can add a big speed boost to your deliverables.

Your digital tools are not being used to their full potential

A common story goes like this: after months of careful vetting and deliberation, an enterprise marketing system like Hubspot or Marketo is rolled out. A team gets onboarded, but they’re not technology experts. Fast forward a few months, and only 15% of the features are being used, and they’re being used slowly.

Macro is a team of true tech, creative and marketing geeks—we love getting into the ‘advanced’ settings of any program. The concierge team can lend either dedicated or project-based resources to departments that need to unlock the full potential of their complex marketing tech stack.

You want to modernize your revenue stack

You don’t need to proportionally increase your team size in order to take on more projects.

Teams can execute additional campaigns with minimal incremental investment if—and only if—they have processes designed to take advantage of economies of scale. The right tech tools (and the right people to operate them) can get you there. The concierge team helps you source both.

You cannot support your global marketing initiative

It could be an expansion, culture confusion, language barriers, or simply frustration with time zones.

The concierge team is not only global, but unified in process and communications. Our folks in China interact with project managers in Spain who chat with technologists in Canada—on a daily basis. This cohesion and sharing of assets allows us to tackle problems anywhere on the globe without the red tape and hassle of international jurisdiction, culture conflicts or time zone fatigue.

You can’t analyize the impact of your marketing activities

Modern marketing success depends more and more on data every day. From precision ad targeting to sales funnel optimization, from domain authority analyses to cost per acquisition—it’s enough numbers and ratios and formulae to make your head spin.

We mentioned we were geeks, right? Our tech specialists live and breathe data, and they can help untangle data complexity for your business.

Learn what our Global Marketing Concierge can do for you

Case Study

How Lead Nurturing
Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).

Learn Best Practices

VIEW OUR RESOURCE

Account Based Marketing: Building Your Segmentation and Metrics That Matter

Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.

VIEW OUR RESOURCE

Sales and Marketing Alignment

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that they need to work together in order to meet their demand and revenue goals.

MORE INSIGHTS

Trusted by amazing marketing teams like yours.

We love how Macro provides a one-stop-shop for marketing strategy, design and CRM work necessary to make all of our demand generation initiatives work. Thank you guys!
Robert
CEO
It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!
Dasha
Marketing Manager
The expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.
Tom
Demand Generation Director
Macro has been engaged with the redesigning of our Marketo/Salesforce integration this year. They were very creative in their approach to identify a solution and very consistent in their on-time delivery of the solution. We couldn’t have done it without the Macro team.
Rosalin
Sales & Marketing Director
It was great working with Dan and his team on marketing automation projects for our company. Dan helped us to set up and successfully migrate our entire B2B and B2C automated email programs along with our contact lists from Marketo to Act-On, and it’s been working flawless ever since. He was a brilliant trainer for everyone working with Marketo and Act-On!
Dasha
Marketing Manager
The expertise provided by Macro team cannot be easily matched by other marketing consulting companies. We had disappointing experience using several big names in the industry until we finally found Dan Radu and his team. They were able to quickly start the engagement with us and always anticipated our needs many steps in advance. Most importantly, instead of simply providing fly by consulting they diligently documented all the processes and helped with training and the change management required.
Tom
Demand Generation Director

Global Marketing Concierge Teams

How a Global Marketing Concierge Can Help

Marketing advisors for your team

When to use a Global Marketing Concierge Team

Not enough capacity to execute marketing campaigns

Your digital tools are not being used to their full potential

You want to modernize your revenue stack

You cannot support your global marketing initiative

You can’t analyize the impact of your marketing activities

Learn what our Global Marketing Concierge can do for you

Case Study

How Lead Nurturing
Improves Your Pipeline

Learn Best Practices

Account Based Marketing: Building Your Segmentation and Metrics That Matter

Sales and Marketing Alignment

Trusted by amazing marketing teams like yours.

Robert

CEO

Dasha

Marketing Manager

Tom

Demand Generation Director

Rosalin

Sales & Marketing Director

Dasha

Marketing Manager

Tom

Demand Generation Director

Global marketing capabilities in your timezone

Your Needs

Our Capabilities

Company

Macromator Inc.

Global Marketing Concierge Teams

How a Global Marketing Concierge Can Help

Marketing advisors for your team

When to use a Global Marketing Concierge Team

Not enough capacity to execute marketing campaigns

Your digital tools are not being used to their full potential

You want to modernize your revenue stack

You cannot support your global marketing initiative

You can’t analyize the impact of your marketing activities

Learn what our Global Marketing Concierge can do for you

Case Study

How Lead NurturingImproves Your Pipeline

Learn Best Practices

Account Based Marketing: Building Your Segmentation and Metrics That Matter

Sales and Marketing Alignment

Trusted by amazing marketing teams like yours.

Robert

CEO

Dasha

Marketing Manager

Tom

Demand Generation Director

Rosalin

Sales & Marketing Director

Dasha

Marketing Manager

Tom

Demand Generation Director

Global marketing capabilities in your timezone

Your Needs

Our Capabilities

Company

Macromator Inc.

How Lead Nurturing
Improves Your Pipeline