Expand your team with global skills and capacity
The Macro Global Marketing Concierge is an on-demand team of digital marketing experts. They are trained to plan and execute marketing campaigns, administer marketing automation platforms and ensure data stewardship—across multiple time zones and business regions.
The goal of our concierge team is to complement and augment your existing team. Flexibility is the core of our approach—we only bring in who we need, when you need it, so you’re not getting charged for expensive agency overhead.
Your current processes aren’t disrupted (unless your processes are what we’re working on). We’ll use your project management software, join your Slack, adapt to your timezone—many clients even have their concierge use their email domain (e.g. someonefromMacro@yourcompany.com)
Global capabilities
Because we’re global, we can also help you cover gaps across time zones or in specific markets that need a boost.
These are the most common reasons our clients bring on a concierge team:
The existing marketing team simply needs more help, but you’re not ready to hire more full-time resources. Because we’re focused on marketing execution using technology, even a part-time concierge resource can add a big speed boost to your deliverables.
A common story goes like this: after months of careful vetting and deliberation, an enterprise marketing system like Hubspot or Marketo is rolled out. A team gets onboarded, but they’re not technology experts. Fast forward a few months, and only 15% of the features are being used, and they’re being used slowly.
Macro is a team of true tech, creative and marketing geeks—we love getting into the ‘advanced’ settings of any program. The concierge team can lend either dedicated or project-based resources to departments that need to unlock the full potential of their complex marketing tech stack.
You don’t need to proportionally increase your team size in order to take on more projects.
Teams can execute additional campaigns with minimal incremental investment if—and only if—they have processes designed to take advantage of economies of scale. The right tech tools (and the right people to operate them) can get you there. The concierge team helps you source both.
It could be an expansion, culture confusion, language barriers, or simply frustration with time zones.
The concierge team is not only global, but unified in process and communications. Our folks in China interact with project managers in Spain who chat with technologists in Canada—on a daily basis. This cohesion and sharing of assets allows us to tackle problems anywhere on the globe without the red tape and hassle of international jurisdiction, culture conflicts or time zone fatigue.
Modern marketing success depends more and more on data every day. From precision ad targeting to sales funnel optimization, from domain authority analyses to cost per acquisition—it’s enough numbers and ratios and formulae to make your head spin.
We mentioned we were geeks, right? Our tech specialists live and breathe data, and they can help untangle data complexity for your business.
A global marketing team of outsourced agents can handle many tasks that consume too much of your team’s time.
Here is how marketing BPO can help. Example of time-consuming marketing processes that can be outsourced:
– List imports & processing
– Campaign execution
– Repetitive updates
– Monthly reporting
We adapt to your operating style, take work off your plate, alleviate workloads, and let you tackle that backlog of marketing projects. We are there when you need us, and when you don’t need us, we scale down without a fuss or complaint. If this kind of on-demand arrangement sounds like a good fit, please shoot us a line!
The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.
Macro helped the client by implementing of a Unified Channel Management platform over the course of two years for partners followed by the development of a global concierge team to strengthen Partner relationships. The results speak for themselves, with more than 80 partners engaged and 650+ Partner Registrations.
Can’t see your stack? We might still be able to help. Contact us to find out more.
A concierge team’s focus is working closely with your partners to run the local execution of marketing programs and campaigns. They collaborate with different partners within regions or market segments. Concierge teams may also play a role in developing the core campaign components for the vendor, depending on the depth and breadth of the vendor’s marketing arm.
Case Study: How Macro Built a Global Concierge Team Partner Marketing – A Macro Case Study from Macromator Inc. The Client’s Story The client sells customer…
Global marketing capabilities in your timezone
Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.
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Macromator Inc.
417 Bloor St West, Unit 203,
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1 647 760 8629
info@macromator.com
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Macro has been engaged with the redesigning of our Marketo/Salesforce integration this year. They were very creative in their approach to identify a solution and very consistent in their on-time delivery of the solution. We couldn’t have done it without the Macro team.