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Your Needs
B2B MARKETING
Partner & Channel Marketing

Empower your channel partners. Build a marketing and sales pipeline together.

Campaigns & Programs

B2B campaigns powered by content and experiences that resonate in today’s modern world.

Global Marketing Concierge

Cost-efficient and seamless global marketing operations experts.

Webinar Services

Supercharge your online events and webinars in the new remote age.

Account Based Marketing

Target accounts, but speak to people.

TECH SIMPLIFIED
MarTech Advisory & Training

Create a solid foundation of understanding and leveraging your digital tools.

Salesforce Consulting

Certified specialists for Salesforce solutions

Marketo Consulting

Marketo certified specialists

ZINFI Consulting

ZINFI expertise to support your partner marketing platform.

Pardot Consulting

Pardot certified specialists

HubSpot Consulting

HubSpot specialists for your marketing needs

MARKETING OPERATIONS
Managed Services

Extend your marketing team.

Content & Template Design

Deliver your message with the right content.

Demand Gen Strategies

Macro’s demand generation strategies.

Business Process Outsourcing

Eliminate marketing bottlenecks.

Data Operations

Fine tuning and optimization of your marketing tech stack.

Our Capabilities
HOW WE WORK
Our Clients

Explore the clients we've worked with.

Case Studies
WHAT WE THINK
Resources

Real Business Impact from Marketing Operations.

Our Expertise

Retainer or project based support.

WHERE TO FIND US
Community

Learn about the Martech Community.

Careers

We're hiring, take a look why you should join Macro today.

Contact Us

We want to help you create magical customer experiences.

About Us
Resources
Talent

Global Marketing Concierge Teams

Expand your team with global skills and capacity

SPEAK TO AN ADVISOR

How a Global Marketing Concierge Can Help

The Macro Global Marketing Concierge is an on-demand team of digital marketing experts. We are trained to plan and execute marketing campaigns, administer marketing automation platforms and ensure data stewardship—across multiple time zones and business regions.

  • Execute your marketing strategy faster
  • Plan, run & measure marketing programs & campaigns
  • Fully use the power of marketing technologies & CRM
  • Enable your partners & channel
Global Marketing Team

Marketing advisors for your team

Marketing concierge teams meet the demands of modern marketing teams

The goal of our concierge team is to complement and augment your existing team. Flexibility is the core of our approach—we only bring in who we need, when you need it, so you’re not getting charged for expensive agency overhead.

Your current processes aren’t disrupted (unless your processes are what we’re working on). We’ll use your project management software, join your Slack, adapt to your timezone—many clients even have their concierge use their email domain.

Macro Strategy Sprints

When to use a Global Marketing Concierge Team

Challenges a Global Marketing Concierge Team can help solve

Not enough capacity to execute marketing campaigns

The existing marketing team simply needs more help, but you’re not ready to hire more full-time resources. Because we’re focused on marketing execution using technology, even a part-time concierge resource can add a big speed boost to your deliverables.
Marketing Operations Support

Your digital tools are not being used to their full potential

A common story goes like this: after months of careful vetting and deliberation, an enterprise marketing system like Hubspot or Marketo is rolled out. A team gets onboarded, but they’re not technology experts. Fast forward a few months, and only 15% of the features are being used, and they’re being used slowly.

Macro is a team of true tech, creative and marketing geeks—we love getting into the ‘advanced’ settings of any program. The concierge team can lend either dedicated or project-based resources to departments that need to unlock the full potential of their complex marketing tech stack.

You want to modernize your revenue stack

You don’t need to proportionally increase your team size in order to take on more projects.

Teams can execute additional campaigns with minimal incremental investment if—and only if—they have processes designed to take advantage of economies of scale. The right tech tools (and the right people to operate them) can get you there. The concierge team helps you source both.
MarTech & CRM Stack

You cannot support your global marketing initiative

It could be an expansion, culture confusion, language barriers, or simply frustration with time zones.

The concierge team is not only global, but unified in process and communications. Our folks in China interact with project managers in Spain who chat with technologists in Canada—on a daily basis. This cohesion and sharing of assets allows us to tackle problems anywhere on the globe without the red tape and hassle of international jurisdiction, culture conflicts or time zone fatigue.

You can’t analyize the impact of your marketing activities

Modern marketing success depends more and more on data every day. From precision ad targeting to sales funnel optimization, from domain authority analyses to cost per acquisition—it’s enough numbers and ratios and formulae to make your head spin.

We mentioned we were geeks, right? Our tech specialists live and breathe data, and they can help untangle data complexity for your business.

Learn what our Global Marketing Concierge can do for you

BOOK A CALL

Case Study

How Lead Nurturing
Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).
READ MORE
Lead Nurturing Case Study

Learn Best Practices

Account Based Marketing: Building Your Segmentation and Metrics That Matter

Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.

Sales and Marketing Alignment

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that they need to work together in order to meet their demand and revenue goals.
MORE INSIGHTS

Trusted by amazing marketing teams like yours.

  • Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
    I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.

    Justyna McCaig 

    Senior Manager, Demand Generation at Swift Medical

    Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.

    Jeff Morgan, Chief Marketing Officer

    Dentist Advisors

    Macro team is such valuable marketing operations partners! Congrats on industry recognition.

    Jennifer Morimoto, Director of Marketing

    Torani

Macro makes it easy for companies to grow and scale their operations. Creating alignment between sales, marketing and tech, our experts enable companies to make better data-driven decisions.
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