The global marketing concierge from Macro is an on-demand team of digital marketing experts. We are trained to plan and execute marketing campaigns, administer marketing automation platforms and ensure data stewardship—across multiple time zones and business regions. We speak multiple languages so that helps with localization of marketing initiatives.
The Macro concierge team helps you
The goal of our concierge team is to complement and augment your existing team. Flexibility is the core of our approach—we only bring in who we need, when you need it, so you’re not getting charged for expensive agency overhead.
Your current processes aren’t disrupted (unless your processes are what we’re working on). We’ll use your project management software, join your Slack, adapt to your timezone—many clients even have their concierge use their email domain.
The existing marketing team simply needs more help, but you’re not ready to hire more full-time resources. Because we’re focused on marketing execution using technology, even a part-time concierge resource can add a big speed boost to your deliverables.
A common story goes like this: after months of careful vetting and
deliberation, an enterprise marketing system like Hubspot or Marketo is
rolled out. A team gets onboarded, but they’re not technology experts.
Fast forward a few months, and only 15% of the features are being used,
and they’re being used slowly.
Macro is a team of true tech,
creative and marketing geeks—we love getting into the ‘advanced’
settings of any program. The concierge team can lend either dedicated or
project-based resources to departments that need to unlock the full
potential of their complex marketing tech stack.
You don’t need to proportionally increase your team size in order to take on more projects.
Teams
can execute additional campaigns with minimal incremental investment
if—and only if—they have processes designed to take advantage of
economies of scale. The right tech tools (and the right people to
operate them) can get you there. The concierge team helps you source
both.
It could be an expansion, culture confusion, language barriers, or simply frustration with time zones.
The concierge team is not only global, but unified in process and communications. Our folks in China interact with project managers in Spain who chat with technologists in Canada—on a daily basis. This cohesion and sharing of assets allows us to tackle problems anywhere on the globe without the red tape and hassle of international jurisdiction, culture conflicts or time zone fatigue.
Modern marketing success depends more and more on data every day. From precision ad targeting to sales funnel optimization, from domain authority analyses to cost per acquisition—it’s enough numbers and ratios and formulae to make your head spin.
We mentioned we were geeks, right? Our tech specialists live and breathe data, and they can help untangle data complexity for your business.
