The global marketing concierge from Macro is an on-demand team of digital marketing experts. We are trained to plan and execute marketing campaigns, administer marketing automation platforms and ensure data stewardship—across multiple time zones and business regions. We speak multiple languages so that helps with localization of marketing initiatives.

Learn how a marketing concierge team can help

What Macro can do

The Macro concierge team helps you

Execute your marketing strategy faster
Plan, run & measure marketing programs & campaigns
Manage marketing automation platform & CRM
Drive revenue from your partner network
Localization of marketing activities

A natural extension of your team

The goal of our concierge team is to complement and augment your existing team. Flexibility is the core of our approach—we only bring in who we need, when you need it, so you’re not getting charged for expensive agency overhead.

Your current processes aren’t disrupted (unless your processes are what we’re working on). We’ll use your project management software, join your Slack, adapt to your timezone—many clients even have their concierge use their email domain.

When to Use a Global Marketing Concierge

Digital marketing professionals who speak multiple languages

Execute marketing campaigns

The existing marketing team simply needs more help, but you’re not ready to hire more full-time resources. Because we’re focused on marketing execution using technology, even a part-time concierge resource can add a big speed boost to your deliverables.

Your tools are slowing you down

A common story goes like this: after months of careful vetting and deliberation, an enterprise marketing system like Hubspot or Marketo is rolled out. A team gets onboarded, but they’re not technology experts. Fast forward a few months, and only 15% of the features are being used, and they’re being used slowly.

Macro is a team of true tech, creative and marketing geeks—we love getting into the ‘advanced’ settings of any program. The concierge team can lend either dedicated or project-based resources to departments that need to unlock the full potential of their complex marketing tech stack.

Modernize your digital tech stack

You don’t need to proportionally increase your team size in order to take on more projects.

Teams can execute additional campaigns with minimal incremental investment if—and only if—they have processes designed to take advantage of economies of scale. The right tech tools (and the right people to operate them) can get you there. The concierge team helps you source both.

Global marketing initiative

It could be an expansion, culture confusion, language barriers, or simply frustration with time zones.

The concierge team is not only global, but unified in process and communications. Our folks in China interact with project managers in Spain who chat with technologists in Canada—on a daily basis. This cohesion and sharing of assets allows us to tackle problems anywhere on the globe without the red tape and hassle of international jurisdiction, culture conflicts or time zone fatigue.

Measure marketing impact

Modern marketing success depends more and more on data every day. From precision ad targeting to sales funnel optimization, from domain authority analyses to cost per acquisition—it’s enough numbers and ratios and formulae to make your head spin.

We mentioned we were geeks, right? Our tech specialists live and breathe data, and they can help untangle data complexity for your business.

Learn how global resources can work with your team

Case Study

How Lead Nurturing
Improves Your Pipeline

The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects and asked Macro to develop and execute a lead nurturing email campaign to encourage known qualified leads to become sales qualified leads (SQLs).

Learn Best Practices

VIEW OUR RESOURCE

Account Based Marketing: Building Your Segmentation and Metrics That Matter

Macro President & Founder Dan Radu and Security Compass’ ABM Manager Heidi Vandermeer introduced and explored key aspects of Account Based Marketing in a recent webinar. Read more here about the lively discussion that took place.

VIEW OUR RESOURCE

Sales and Marketing Alignment

A company’s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that they need to work together in order to meet their demand and revenue goals.

MORE INSIGHTS

Trusted by amazing marketing teams like yours.

Macro has been a great partner in filling in the operational and technical gaps of our marketing team as well as a great sounding board on new initiatives where we’ve needed a fresh set of eyes and ears. They’ve been a solid partner throughout.
I’m particularly happy to have found a marketing partner that thinks through the digital marketing experience from the view of the customer and offers solutions with that in mind.
Justyna McCaig
Senior Manager, Demand Generation at Swift Medical
Macro does a great job of augmenting our internal Marketo team. They are proactive and add a lot of value to their projects. I recommend them without hesitation.
Jeff Morgan, Chief Marketing Officer
Dentist Advisors
Macro team is such valuable marketing operations partners! Congrats on industry recognition.
Jennifer Morimoto, Director of Marketing
Torani

Global Marketing Concierge Teams

How Global Marketing Resources Can Help

Learn how a marketing concierge team can help

What Macro can do

A natural extension of your team

When to Use a Global Marketing Concierge

Execute marketing campaigns

Your tools are slowing you down

Modernize your digital tech stack

Global marketing initiative

Measure marketing impact

Learn how global resources can work with your team

Case Study

How Lead Nurturing
Improves Your Pipeline

Learn Best Practices

Account Based Marketing: Building Your Segmentation and Metrics That Matter

Sales and Marketing Alignment

Trusted by amazing marketing teams like yours.

Justyna McCaig

Senior Manager, Demand Generation at Swift Medical

Jeff Morgan, Chief Marketing Officer

Dentist Advisors

Jennifer Morimoto, Director of Marketing

Torani

Global marketing capabilities in your timezone

Your Needs

Our Capabilities

Company

Macromator Inc.

Global Marketing Concierge Teams

How Global Marketing Resources Can Help

Learn how a marketing concierge team can help

What Macro can do

A natural extension of your team

When to Use a Global Marketing Concierge

Execute marketing campaigns

Your tools are slowing you down

Modernize your digital tech stack

Global marketing initiative

Measure marketing impact

Learn how global resources can work with your team

Case Study

How Lead NurturingImproves Your Pipeline

Learn Best Practices

Account Based Marketing: Building Your Segmentation and Metrics That Matter

Sales and Marketing Alignment

Trusted by amazing marketing teams like yours.

Justyna McCaig

Senior Manager, Demand Generation at Swift Medical

Jeff Morgan, Chief Marketing Officer

Dentist Advisors

Jennifer Morimoto, Director of Marketing

Torani

Global marketing capabilities in your timezone

Your Needs

Our Capabilities

Company

Macromator Inc.

How Lead Nurturing
Improves Your Pipeline