The client runs a business English Language Learning service for Japanese professionals. They wanted to engage their prospects, so Macro developed and executed a lead nurturing email campaign that encouraged known qualified leads to become sales qualified leads (SQLs).
By engaging prospects, qualifying audiences in Salesforce, and improving their email design, the client was able to secure a 20% increase in SQLs as well as a 7% jump in won opportunities.
Some prospects that come to your site may be interested in your services, but may not be ready to buy. See how a lead nurturing strategy can help nurture these leads with engaging content to drive more conversions. From onboarding to re-engagement campaigns, the opportunities to engage prospects are endless.