The client sells customer experience and call center technology to medium and large businesses across several different industries. They wanted to generate more leads from their channels and needed to improve partner relationships relationships.
Macro helped the client by implementing of a Unified Channel Management platform over the course of two years for partners followed by the development of a global concierge team to strengthen Partner relationships. The results speak for themselves, with more than 80 partners engaged and 650+ Partner Registrations.
Whether you’re launching a partner marketing strategy from the ground up, or wanting to get more out of your existing program, Macro’s team of Channel Marketing experts can help you elevate your channel marketing strategy.